Product Manager: Workwear & Market Strategy

Mascot International Ltd; Pårup; Remote; DKK 700,000 - 900,000; Full time

Benefits offered by this job

On-site restaurant

On-site gym

Pension plan

Health insurance

International environment

Employee discounts

Job summary

Mascot International Ltd in Denmark seeks a Product Manager to own the workwear assortment within the Construction segment, translating customer needs and market insights into competitive, profitable products.

You will lead development projects from concept to launch, collaborating with Design, Product Development, Purchasing & Quality, Production, Marketing and Sales, and monitor performance to drive ongoing optimization.

Qualifications

• Solid experience in product management and product development within technical textiles or apparel – ideally workwear.
• Experience with market and competitor analysis, benchmarking and product requirements.
• Successfully managed product development projects from concept to launch.
• Understanding of textile materials, functionality and technical product solutions.
• Commercially minded and comfortable with pricing, margins and product performance.
• Excellent communication and collaboration across functions and cultures.

Responsibilities

• Analyze market trends, customer needs, competitors and developments within workwear and PPE.
• Identify product opportunities and assess their market and commercial potential.
• Define product positioning, requirements, target pricing and expected profitability.
• Prepare clear product briefs and drive development projects from concept to launch.
• Work with Design and technical teams to balance functionality, quality, and market needs.
• Coordinate cross‑functional stakeholders to ensure progress and timely launches.
• Build business cases and support commercial decisions for new products and collections.
• Monitor sales, profitability, assortment performance and market feedback; take action.
• Drive continuous product improvements based on customer feedback, quality data and sustainability considerations.
• Develop and optimize the Construction assortment through improvements, additions and phase‑outs.
• Provide clear product USPs and commercial input to Marketing and Sales.

Skills

Product management

Market analysis

Cross-functional collaboration

Analytical thinking

Commercial mindset

Pricing and margins

Job description

Mascot International Ltd in Denmark seeks a Product Manager to own the workwear assortment within the Construction segment, translating customer needs and market insights into competitive, profitable products.

You will lead development projects from concept to launch, collaborating with Design, Product Development, Purchasing & Quality, Production, Marketing and Sales, and monitor performance to drive ongoing optimization.