Product Manager - Creator Platform Team

The Hub/Danske Bank; København; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

GoWish is seeking a Product Manager to own the Creator Platform—the experience that enables creators to join GoWish, build engaging wishlists, grow their audience, and monetize through brand collaborations. You will lead end-to-end product development across onboarding, discovery, and monetization.

You will collaborate with Design, Engineering, Data and Growth teams to deliver a platform creators love while supporting GoWish’s business goals.

Qualifications

• 4+ years of Product Management experience building consumer-facing digital products.
• Experience owning activation, engagement or retention initiatives for consumer products.
• Experience on creator platforms, influencer products, social media or discovery experiences.
• Strong product discovery skills using customer insights, experimentation and data.

Responsibilities

• Own the Creator Platform roadmap and execution.
• Improve creator onboarding and activation to ensure new creators reach value quickly.
• Increase creator engagement, retention and long-term activity.
• Create seamless experiences for building wishlists, sharing content and collaborating with brands.
• Develop innovative creator tools that make GoWish a preferred platform for creators.
• Identify opportunities to strengthen creator monetization while creating value for users and partners.
• Collaborate with Personalization and AI teams to help the right creators reach the right audiences.
• Use data, experimentation and user research to continuously improve the product.
• Define product requirements and work closely with engineering and design from discovery through delivery.
• Partner with commercial teams to support creator campaigns and new collaboration opportunities.
• Monitor product performance, define success metrics and prioritize initiatives with the highest impact.

Skills

Product management

Creator platforms

Data-driven decision making

Cross-functional collaboration

Activation/engagement/retention

Consumer digital products

Job description

Overview

GoWish, also known as Ønskeskyen, is building the world’s most loved wishlist platform. Millions of users discover, save and share the things they love, and creators play a key role in inspiring those moments. We are looking for a Product Manager to own the Creator Platform—the experience that enables creators to join GoWish, build engaging wishlists, grow their audience, and monetize through brand collaborations. This is a highly strategic consumer product role at the intersection of creators, social experiences, discovery, and monetization.

What you’ll own

You will be responsible for the end-to-end creator experience—from application and onboarding to long-term engagement and success. You will work closely with Design, Engineering, Data and Growth teams to build a platform that creators genuinely love using while supporting GoWish’s business goals.

Responsibilities

• Own the Creator Platform roadmap and execution.
• Improve creator onboarding and activation to ensure new creators reach value quickly.
• Increase creator engagement, retention and long-term activity.
• Create seamless experiences for building wishlists, sharing content and collaborating with brands. Make it effortless for creators to share their wishlists across social platforms and maximize reach with their audiences.
• Develop innovative creator tools that make GoWish a preferred platform for creators.
• Identify opportunities to strengthen creator monetization while creating value for users and partners.
• Collaborate with Personalization and AI teams to help the right creators reach the right audiences through increasingly intelligent discovery experiences.
• Use data, experimentation and user research to continuously improve the product.
• Define product requirements and work closely with engineering and design from discovery through delivery.
• Partner with commercial teams to support creator campaigns and new collaboration opportunities.
• Monitor product performance, define success metrics and prioritize initiatives with the highest impact.

What we’re looking for

• 4+ years of Product Management experience building consumer-facing digital products.
• Experience working on creator platforms, influencer products, social media, content creation tools or discovery experiences.
• Understands how creators build audiences, create content and monetize their communities.
• Experience owning activation, engagement or retention initiatives for consumer products.
• Strong product discovery skills, with the ability to combine customer insights, experimentation and data to identify high-impact opportunities.
• Comfortable owning a product area end-to-end and making prioritization decisions.
• Ability to balance user needs with commercial objectives.
• Excellent stakeholder management and communication skills.
• Comfortable working cross-functionally with Design, Engineering, Data, Marketing, Commercial and AI teams.
• Passionate about building engaging, delightful consumer experiences.

Bonus experience

• Experience with creator economy products.
• Experience with influencer marketing or affiliate platforms.
• Experience with social networking or community products.
• Experience with growth, activation or engagement optimization.

Success in this role

In this role, you will create a creator experience that is intuitive, engaging and rewarding, from the moment someone applies to becoming an active creator generating value for both themselves and GoWish. You will ensure creators are onboarded successfully, consistently active, and excited to share wishlists with their audiences while helping shape a key growth area of our product. You’ll be measured against company goals and team OKRs.

Why GoWish should sit at top of your career wish list

GoWish values energizing, supporting, and exciting people to show up every day. We foster a workplace where celebration, growth, and genuine enjoyment are part of the journey. We offer an environment where you can grow with the team.

Practical information

We work primarily from our office in Østerbro, located between Nordhavn and Østerport Station. We value in-person collaboration and look forward to welcoming you to the team.

Application note

Ready to help shape a platform that already empowers 18+ million users (and counting)? If you’re excited about building products for creators and shaping the future of social commerce, we’d love to hear from you. We are currently in the summer period, and we will begin reviewing applications in mid to late August. Thank you for your understanding.