Paid Social Specialist

Bestseller Textilhandels GmbH; Aarhus; On-site; DKK 420,000 - 580,000; Full time

Job summary

OBJECT is seeking a Paid Social Specialist to lead paid social across Meta and TikTok, delivering traffic and improving campaign performance during a maternity cover. You will manage day-to-day activity, monitor results and translate data into actionable optimisations.

You will work across OBJECT’s Marketing and E-Commerce teams and collaborate with BESTSELLER’s central Digital Media function to align campaigns and priorities, testing new formats and opportunities to drive results.

Qualifications

• Hands-on experience managing and optimising paid digital advertising.
• Experience with Meta Business Manager; TikTok; Google Analytics; Power BI.
• Ability to manage budgets and optimise campaigns continually.

Responsibilities

• Plan, set up and optimise paid social campaigns across Meta and TikTok.
• Monitor performance and adjust targeting, budgets, content, and setup.
• Manage and prioritise paid social budgets based on performance.
• Analyse results and turn insights into concrete recommendations.
• Test new opportunities and formats to improve approach.

Skills

Paid media

Meta Business Manager

TikTok Ads

Google Analytics

Power BI

Budget management

Creative copy

English fluency

Tools

Meta Business Manager

TikTok Ads

Google Analytics

Power BI

Job description

Do you enjoy using data to improve performance and drive relevant traffic through paidsocial? Are you curious about digital trends and what makes paid social work within fashion?

We are looking for a Paid Social Specialist to join OBJECT on a maternity cover. In this role, you will take responsibility for paid social across Meta and TikTok and help strengthen results through ongoingoptimisationand insights.

A STRONG SENSE OF COMMUNITY

You will work across OBJECT’s Marketing and E-Commerce teams, collaborating closely with colleagues from both areas in your daily work. Together, you will align campaigns, commercial priorities and performance across channels. You will also collaborate with BESTSELLER’s central Digital Media function, working closely with specialists across other digital channels.

PUT YOUR ANALYTICAL SKILLS INTO PRACTICE

As our Paid Social Specialist, you will be responsible for OBJECT’s paid advertising across Meta and TikTok, with a focus on driving relevant traffic and improving campaign performance. You will manage the day-to-day activities, follow performance closely and continuously identify opportunities to improve results in collaboration with relevant internal stakeholders and BESTSELLER’s central Digital Media specialists.

More specifically, you will:

• Plan, set up and optimise paid social campaigns across Meta and TikTok
• Monitor campaign performance and use data to adjust targeting, budgets, content and campaign setup
• Manage and prioritise paid social budgets based on performance, strategy and campaign objectives
• Analyse results and turn insights into concrete recommendations and actions
• Contribute to the ongoing development of OBJECT’s paid social approach by testing new opportunities, formats and ways of working

YOUR BENEFITS

At OBJECT, you will join a collaborative environment where people work closely together and where there is room to contribute with your own perspective. You will have flexibility and independence in your day-to-day work, while being part of a team that values a good balance between work and private life. You will also have access to colleagues and specialist knowledge across BESTSELLER, giving you the opportunity to broaden your experience and strengthen your skills during the maternity cover.

YOUR PROFILE

You are curious and analytical with a commercial mindset and an interest in what drives performance across paid social. You work in a structured way, enjoy turning insights into action, and understand how creative content and media choices influence campaign performance. Your experience may come from an agency, an in-house role, or a relevant student job.

We imagine that you:

• Have hands-on experience managing and optimising paid digital advertising
• Have experience with Meta Business Manager and preferably TikTok, Google Analytics and Power BI
• Have experience with budget management, performance analysis and ongoing optimisation
• Have a good eye for design and copy when developing campaign messages
• Communicate confidently in English, both written and spoken

TERMS

The position is a maternity cover with an expected start November 2026.

ABOUTOBJECT

OBJECT is a design-led fashion brand made by people for people. We are known for bold ideas, attention to detail, and effortless style. We create modern, feminine looks that are both high-quality and affordable, proving that great design doesn’t have to be expensive. Creative, curious, and self-assured,OBJECT is made for women who express themselves freely, and who raise their opinion on topics that matter.

OBJECT was established in 2003 as part of BESTSELLER, a 100% family-owned company founded in 1975. Today OBJECT is sold through multi-brand stores all over Europe, and own stores in Norway. OBJECT also covers objectci.com and shop-in-shop. For more insight about OBJECT, please visit www.objectci.com

OBJECT is a Danish design brand, made by people for people, tried by our friends, and worn with love.

OBJECT is created every day by a creative collective who takes pride in knowing that fashion is all about connecting with the world.

At BESTSELLER, we own it. Every chance. Every challenge. Every choice. We’re the global fashion company that’s fast paced and family run. We’re the business that’s built some of the strongest brands in the industry. By empowering every individual to own their journey, we’ve found the courage to keep getting better. To act more sustainably. To foster diversity and provide equal opportunities. To compete more confidently. And to keep challenging the status quo. Time and time again. We are BESTSELLER - and together, we own it.