Data-Driven Paid Social Specialist for Meta & TikTok

Bestseller Textilhandels GmbH; Aarhus; On-site; DKK 420,000 - 580,000; Full time

Job summary

OBJECT is seeking a Paid Social Specialist to lead paid social across Meta and TikTok, delivering traffic and improving campaign performance during a maternity cover. You will manage day-to-day activity, monitor results and translate data into actionable optimisations.

You will work across OBJECT’s Marketing and E-Commerce teams and collaborate with BESTSELLER’s central Digital Media function to align campaigns and priorities, testing new formats and opportunities to drive results.

Qualifications

• Hands-on experience managing and optimising paid digital advertising.
• Experience with Meta Business Manager; TikTok; Google Analytics; Power BI.
• Ability to manage budgets and optimise campaigns continually.

Responsibilities

• Plan, set up and optimise paid social campaigns across Meta and TikTok.
• Monitor performance and adjust targeting, budgets, content, and setup.
• Manage and prioritise paid social budgets based on performance.
• Analyse results and turn insights into concrete recommendations.
• Test new opportunities and formats to improve approach.

Skills

Paid media

Meta Business Manager

TikTok Ads

Google Analytics

Power BI

Budget management

Creative copy

English fluency

Tools

Meta Business Manager

TikTok Ads

Google Analytics

Power BI

Job description

OBJECT is seeking a Paid Social Specialist to lead paid social across Meta and TikTok, delivering traffic and improving campaign performance during a maternity cover. You will manage day-to-day activity, monitor results and translate data into actionable optimisations.

You will work across OBJECT’s Marketing and E-Commerce teams and collaborate with BESTSELLER’s central Digital Media function to align campaigns and priorities, testing new formats and opportunities to drive results.