Paid Social / Meta Ads Specialist

Jobgether SRL; Denmark; On-site; DKK 600,000 - 900,000; Full time

Benefits offered by this job

Remote full‑time working arrangement

Paid leave

Health insurance

Professional training

Job summary

Lever, Inc. is seeking a hands‑on Paid Social / Meta Ads Specialist based in Denmark. You will own Meta Ads campaigns for lead generation, demos, and trials across Facebook and Instagram, using AI‑assisted creative workflows and rigorous testing.

You will collaborate with marketing, sales, product, and design teams to optimize campaigns, pages, and tracking, while maintaining high‑intent outcomes and measurable growth. This is a remote, full‑time opportunity.

Qualifications

• 3+ years managing Meta Ads campaigns on Facebook and Instagram.
• Proven track record in lead generation, appointments, demos or trials.
• Strong understanding of audience targeting, retargeting, and lookalike strategies.
• Ability to translate performance data into optimization actions.
• Proficient in tracking, analytics, and reporting.

Responsibilities

• Own Meta Ads campaigns from planning to optimization and scaling.
• Develop audience strategies and creative testing frameworks.
• Manage budgets with focus on quality leads and pipeline impact.
• Collaborate with design, analytics, sales, and product teams.
• Ensure consistent messaging across ads, landing pages, and forms.

Skills

Meta Ads

Lead generation

A/B testing

Data-driven optimization

English communication

Tools

Meta Pixel

GA/GTM

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social / Meta Ads Specialist based in Denmark.

This is a hands‑on paid social role focused on driving measurable customer acquisition through Meta Ads across Facebook and Instagram. You will own campaigns across the full funnel, from audience strategy and creative testing to landing page optimization, conversion tracking, and performance reporting. The focus is on high‑intent outcomes such as qualified leads, product demos, appointments, and free trials rather than vanity engagement metrics. You will combine analytical decision‑making with rapid experimentation and increasingly sophisticated AI‑assisted creative workflows. Working independently while collaborating with marketing, sales, product, customer success, designers, and video specialists, you will continuously improve campaign and funnel performance. This role is well suited to a mid‑level specialist who enjoys ownership, experimentation, and translating performance data into tangible growth.

Accountabilities:

• Own and execute Meta Ads strategies across Facebook and Instagram, from campaign planning and launch through optimization and scaling.
• Build and manage campaigns focused on lead generation, demo bookings, appointments, trial signups, and other high‑intent conversion events.
• Develop audience strategies using interest targeting, lookalike audiences, retargeting, exclusions, and funnel‑stage segmentation.
• Manage advertising budgets and pacing while aligning spend with lead quality, pipeline contribution, and business outcomes.
• Develop and test multiple creative concepts, messaging angles, hooks, formats, offers, and ad copy.
• Use AI tools such as ChatGPT, Claude, Higgsfield, and similar platforms to accelerate creative production, research, copy development, and campaign experimentation.
• Collaborate with graphic designers and video editors when additional creative production support is needed.
• Establish structured creative testing frameworks and apply campaign learnings to future iterations.
• Own or closely support landing pages for paid campaigns, including demo, trial, lead‑generation, and offer pages.
• Use AI‑assisted workflows to improve landing page copy, structure, messaging, and conversion performance.
• Maintain consistent messaging across advertisements, landing pages, forms, thank‑you pages, and booking flows.
• Implement and maintain Meta Pixel, Conversion API, and conversion events for leads, demos, trials, and other key actions.
• Work with analytics and tracking systems to maintain reliable attribution and event quality.
• Monitor and optimize KPIs including CPA, CPL, cost per demo, trial start rate, conversion rate, and ROAS where applicable.
• Identify funnel drop‑offs and recommend improvements across advertising, landing pages, forms, tracking, and conversion flows.
• Prepare clear performance reports explaining results, opportunities, challenges, and recommended next actions.
• Collaborate with Product, Sales, Customer Success, and Marketing teams to align campaigns with offers, audiences, lead quality, and sales capacity.
• Stay current with Meta Ads updates, paid social trends, creative practices, and emerging AI tools that can improve testing speed and campaign performance.

Requirements:

• 3+ years of hands‑on experience managing Meta Ads campaigns across Facebook and Instagram.
• Proven experience managing real advertising budgets and optimizing campaigns toward measurable conversion goals.
• Demonstrated success with lead generation, appointment booking, demo, signup, or trial‑based acquisition funnels.
• Strong understanding of Meta campaign structures, audience targeting, retargeting, lookalike audiences, and exclusion strategies.
• Strong creative testing capabilities, including developing ad concepts, writing copy, briefing visual assets, and rapidly testing variations.
• Working knowledge of landing page optimization and conversion‑focused copywriting.
• Solid understanding of Meta Pixel, Conversion API, conversion events, and attribution.
• Familiarity with Google Analytics, Google Tag Manager, or comparable analytics and tracking platforms.
• Experience using AI tools for creative generation, copywriting, landing page development, research, or workflow automation.
• Strong analytical skills and the ability to translate campaign data into actionable optimization decisions.
• Comfortable managing budgets, campaign pacing, optimization priorities, and reporting independently.
• Excellent written and verbal communication skills in English.
• Highly organized, proactive, and comfortable taking ownership of campaign performance.
• Experience with SaaS, software, digital products, or technology companies is preferred.
• Strong understanding of B2B and/or high‑intent lead generation funnels is desirable.
• Experience with demo‑booking, appointment scheduling, or free‑trial acquisition campaigns is an advantage.
• Familiarity with CRM and marketing automation platforms such as HubSpot, GHL, or similar systems is preferred.
• Experience connecting paid advertising performance with CRM lead quality and sales pipeline outcomes is a plus.
• Exposure to LinkedIn Ads, TikTok Ads, YouTube Ads, or other paid social channels is desirable.
• Experience scaling campaigns in competitive markets is advantageous.
• Meta Blueprint or comparable digital advertising certifications are a plus.

Benefits:

• Competitive base salary commensurate with experience.
• Performance‑based bonus opportunities tied to measurable lead, demo, trial, and campaign outcomes.
• Potential for significant performance bonus upside, subject to company policy and results.
• Dedicated AI token budget and access to modern AI tools, including ChatGPT, Claude, Higgsfield, and other creative platforms.
• Extensive opportunities to use AI for creative production, campaign experimentation, copy development, landing page iteration, and optimization.
• Potential access to junior graphic design and video editing support.
• Remote full‑time working arrangement.
• Standard evening shift of 6:30 PM–3:30 AM, with an adjusted 6:30 PM–12:00 AM shift potentially available depending on policy and operational requirements.
• Paid leave and health insurance.
• Employee perks and ongoing professional training.
• Mentoring and coaching from experienced team members.
• Career development opportunities within a global and innovative environment.
• Diverse and international team culture focused on communication, experimentation, ownership, and measurable results.