Paid Social Specialist

WALLHACK; København; On-site; DKK 550,000 - 750,000; Full time

Job summary

WALLHACK is seeking a Paid Social Media Specialist to own and scale our paid growth engine across Meta, TikTok, Reddit and YouTube for US, JP, KR, and EU markets. You’ll partner with Creative and Content teams to build a fast-testing framework and identify new paid channels.

This role offers ownership, real budgets, and global reach. You will optimise campaigns, analyse CAC/ROAS, and ensure robust tracking while adapting to local market dynamics.

Qualifications

• 3–5 years hands-on experience from a D2C brand, agency, high-growth ecommerce company or similar environment.
• Strong hands-on experience with Meta & TikTok Ads Managers.
• Experience launching and managing campaigns on at least one additional content-driven platform such as TikTok, Reddit or YouTube.
• Experience with Spark Ads, creator whitelisting, or UGC production.
• Strong understanding of paid social campaign architecture, bidding, audiences and scaling.
• Excellent analytical ability and fluency in performance metrics such as CAC/CPA, ROAS, CVR and AOV.
• Strong creative instincts - you understand hooks, UGC, short-form content, formats and why people stop scrolling.
• Experience building and evaluating structured creative tests.
• Working understanding of pixels, UTMs, attribution and tracking QA.
• Ability to turn data into clear decisions rather than simply producing reports.
• Strong ownership and comfort operating in a fast-moving environment with incomplete information.

Responsibilities

• Set up, manage, analyse and optimise campaigns across Meta, TikTok, Reddit and YouTube.
• Monitor performance and adjust budgets, audiences, placements, creative and scaling.
• Build channel-specific approaches for always-on acquisition and high-intensity product/IP drops.
• Identify and validate new content-led paid channels that can become meaningful growth drivers.
• Adapt channel, creative and scaling approaches to local market dynamics.
• Scale winners while maintaining disciplined CAC/ROAS and commercial economics.
• Build a high-velocity creative testing system with our in-house Creative team.
• Run creator whitelisting, Spark Ads and YouTube Creator Partnerships to scale winning content.
• Set up in-depth creative analysis converting performance data into briefs and test recommendations.
• Work closely with Content, Social and creators to turn strong organic content into paid opportunities.
• Identify creative fatigue early and maintain a strong pipeline of new tests.
• Develop a repeatable test learn iterate scale operating rhythm.
• Understand why performance moves and analyse CAC/CPA, ROAS, CVR, AOV.
• Maintain tracking hygiene across pixels, UTMs, platform signals and attribution.
• Diagnose performance across the journey from ad traffic landing page conversion.
• Produce clear recommendations on what worked, what failed and what should happen next.
• Partner with Ecommerce on landing-page performance, CRO and traffic quality.
• Work with Social and Content Production to align creative supply with paid testing needs.
• Support launches with clear paid-media plans and rapid scaling strategies.
• Feed paid-media learnings back into the wider Marketing team so successful insights compound across channels.

Skills

Campaign management

Analytics

Ad platform knowledge

Ownership

Fast-paced

Education

3–5 years experience in D2C/agency/ecommerce

Tools

Spark Ads

UGC production

Pixels & UTMs

YouTube Ads Manager

Job description

About The Role

We’re hiring a Paid Social Media Specialist to build the next generation of WALLHACK’s paid growth engine. You will own how we acquire and scale customers through content-driven paid channels across Meta, TikTok, Reddit and YouTube, operating across Japan, Korea, the US and Europe. This is not a role where you inherit a finished playbook. We want you to challenge what we do today, find what works better, open new channels and build the systems that allow us to scale faster. You’ll need to understand why performance differs across markets - from the platforms and creators to the content and culture. You will also work with our China team to identify ideas and tactics that can transfer globally. Creative is at the centre of the role. You’ll work closely with our Creative team, Social Team Lead and creators to build a high-velocity testing engine, amplify winning content, creator content through whitelisting and partnerships, and continuously turn performance data into the next generation of creative. If you want ownership, real budgets, multiple markets (US, JP, KR, EU) and the opportunity to build rather than maintain, this is the role.

What You’ll Own

Paid Social Performance & Scaling

• Set up, manage, analyse and optimise campaigns across Meta, TikTok, Reddit and YouTube
• Monitor performance and make informed decisions on budgets, audiences, placements, creative and scaling
• Build channel-specific approaches for both always-on acquisition and high-intensity product/IP drops
• Identify and validate new content-led paid channels that can become meaningful growth drivers
• Adapt channel, creative and scaling approaches to local market dynamics
• Scale winners while maintaining disciplined CAC/ROAS and commercial economics

Creative Testing & Performance Content

• Build a high-velocity creative testing system with our in-house Creative team looking at hooks, concepts, formats, creators, audiences and offers
• Run creator whitelisting, TikTok Spark Ads and YouTube Creator Partnerships to scale winning creator content
• Set up in-depth creative analysis using tools such as Mention or Foreplay, converting performance data into briefs and next-test recommendations
• Work closely with Content, Social and creators to turn strong organic content into paid opportunities
• Identify creative fatigue early and maintain a strong pipeline of new tests
• Develop a repeatable test learn iterate scale operating rhythm

Performance Analysis & Tracking

• Understand why performance moves - not simply report what happened
• Analyse CAC/CPA, ROAS, CVR, AOV and other relevant funnel and creative metrics
• Maintain strong tracking hygiene across pixels, UTMs, platform signals and attribution
• Diagnose performance across the journey from ad traffic landing page conversion
• Produce clear recommendations on what worked, what failed and what should happen next

Cross-functional Growth

• Partner with Ecommerce on landing-page performance, CRO and traffic quality
• Work with Social and Content Production to align creative supply with paid testing needs
• Support launches with clear paid-media plans and rapid scaling strategies
• Feed paid-media learnings back into the wider Marketing team so successful insights compound across channels

Who We’re Looking For

You are fundamentally a builder and operator. You’re happy inside Ads Manager analysing campaigns, but you also want to understand why a piece of content works and what WALLHACK should test next.

You likely have 3–5 years of hands-on experience from a D2C brand, agency, high-growth ecommerce company or similar environment.

You Should Bring

• Strong hands-on experience with Meta & Tiktok Ads Managers
• Experience launching and managing campaigns on at least one additional content-driven platform such as TikTok, Reddit or YouTube
• Experience with Spark Ads, creator whitelisting, or UGC production.
• Strong understanding of paid social campaign architecture, bidding, audiences and scaling
• Excellent analytical ability and fluency in performance metrics such as CAC/CPA, ROAS, CVR and AOV
• Strong creative instincts - you understand hooks, UGC, short-form content, formats and why people stop scrolling
• Experience building and evaluating structured creative tests
• Working understanding of pixels, UTMs, attribution and tracking QA
• Ability to turn data into clear decisions rather than simply producing reports
• Strong ownership and comfort operating in a fast-moving environment with incomplete information