Nordics CRM Leader — Data-Driven Personalization

If Insurance; København; Hybrid; DKK 900,000 - 1,500,000; Full time

Benefits offered by this job

Inclusive environment

Career opportunities in Nordic insurer

Collaborative professional environment

Hybrid workplace

Wellness allowance

Pension and lunch benefits

Job summary

If Insurance in the Nordics is building a new CRM capability within Digital Sales & Customer Experience, the Head of CRM will lead development of the CRM capability area, ensuring we have people, processes, data, tooling and automation to fuel long-term growth across channels and markets.

You will lead a team of Chapter Leads, coordinate with IT, performance marketing, analytics, and stakeholder groups to drive customer engagement, segmentation and marketing automation at scale.

Qualifications

• Strong experience with CRM, customer engagement, and marketing automation in a complex organization.
• Solid understanding of operational CRM processes, CRM platforms, segmentation, and orchestration.
• Experience leading people in a Nordic, multi-market, or matrix environment.
• Proven ability to drive alignment across markets, business units, and enabling functions.
• Strong understanding of data, tooling, automation, and processes for scalable personalization.
• Analytical mindset linking CRM activities to business outcomes and performance.

Responsibilities

• Lead, develop, and evolve the CRM capability area across the Nordics for Business Area Private.
• Own the strategic direction for operational CRM processes and solutions, ways of working, and capability development.
• Drive alignment across markets on customer communication orchestration, data requirements, segmentation, and campaigns.
• Ensure effective use of CRM platforms, marketing automation, data, tooling, and automation to support customer engagement activities.
• Provide coaching for Chapter Leads within the capability area.
• Partner with IT, Performance Marketing, Analytics, and other stakeholders to support business objectives.
• Contribute to establishment and evolution of the Capability Area model in Customer Engagement & Analytics.

Skills

CRM leadership

Marketing automation

Data-driven marketing

Stakeholder management

People leadership

Matrix organization

English fluency

Job description

If Insurance in the Nordics is building a new CRM capability within Digital Sales & Customer Experience, the Head of CRM will lead development of the CRM capability area, ensuring we have people, processes, data, tooling and automation to fuel long-term growth across channels and markets.

You will lead a team of Chapter Leads, coordinate with IT, performance marketing, analytics, and stakeholder groups to drive customer engagement, segmentation and marketing automation at scale.