Nordic Growth Architect, Digital CRM & Loyalty

Food Folk Sverige AB (McDonald's Sverige); Frederiksberg; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

McDonald’s Sverige is seeking a commercially driven and analytically strong Nordic Growth Manager, Digital, CRM & Loyalty. You will build and lead the digital growth agenda across the Nordic markets, translating strategy into activation plans and driving loyalty performance.

This cross-functional role blends analytics with hands-on execution on customer facing digital platforms. You will collaborate across functions and markets, translating insights into actionable growth initiatives while

Qualifications

• Relevant experience within digital growth, CRM, loyalty, customer strategy, commercial analytics, e-commerce or a related discipline.

Responsibilities

• Build and lead the Nordic Growth agenda across markets, channels and customer journeys.
• Translate growth strategy into concrete activation plans.
• Drive the commercial performance of the loyalty proposition and its rewards ecosystem.
• Collaborate across functions and markets, balancing strategy, analytics and hands-on execution.

Skills

Digital growth

CRM & loyalty

Customer segmentation

Lifecycle management

Personalization

A/B testing

ROI & revenue understanding

Stakeholder management

Communication

Job description

McDonald’s Sverige is seeking a commercially driven and analytically strong Nordic Growth Manager, Digital, CRM & Loyalty. You will build and lead the digital growth agenda across the Nordic markets, translating strategy into activation plans and driving loyalty performance.

This cross-functional role blends analytics with hands-on execution on customer facing digital platforms. You will collaborate across functions and markets, translating insights into actionable growth initiatives while