Manager, Brand Performance & Prioritisation

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Best of Both hybrid model

Family Care Leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus program

Hybrid Workplace

Job summary

LEGO Group seeks an analytical marketing professional to turn brand data into insights, maintain governance rhythms, and focus on what matters for brand performance. Based in Copenhagen or Billund with a Best of Both hybrid model (3 days in office, 2 from home), this role supports how LEGO evaluates, invests in, and prioritises brand performance.

This Manager level IC role emphasizes collaboration with Finance, Insights, and marketing partners to drive integrated business outcomes and governance

Qualifications

• Strong analytical capabilities to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, portfolio prioritisation, or related discipline.
• Strong skills in brand performance measurement, analytics, and prioritisation.
• Strong communication and storytelling skills for senior leadership audiences.

Responsibilities

• Support Brand Performance Reporting with GMIP, ensuring refreshed view of brand health and coordination of monthly Brand Performance Roundtable.
• Translate complex data into clear insights and recommendations for senior leadership discussions.
• Lead brand performance and prioritisation initiatives across the marketing value chain and support budgeting decisions with reporting and scenario evaluation.
• Collaborate with Finance, Product, Sales, and GMIP to align marketing activities with business objectives.

Skills

Analytical capabilities

Brand strategy

Marketing performance analytics

Communication & storytelling

Job description

About the role

Global Brand Development (GBD) is looking for an analytical and organized marketing professional who can turn brand data into clear stories, keep governance rhythms running smoothly, and help bring focus to what matters most. Join us in a hands‑on role that supports how the LEGO Group evaluates, invests in, and prioritises brand performance!

Job Description

This is a Manager level Individual Contributor role. This role will be based in our Copenhagen Løvstræde or Billund Havremarken offices. We offer a flexible hybrid working model known as Best of Both, with 3 days in the office and 2 days working from home. No relocation assistance is offered for this position.

Required Qualifications

• Strong analytical capabilities with the ability to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, portfolio prioritisation, or a related discipline.
• Strong skills in brand performance measurement, analytics, and prioritisation.
• Strong communication and storytelling skills, including preparing compelling content for senior leadership audiences.

Preferred Qualifications

• Proven track record of leading cross-functional initiatives and influencing senior cross-functional stakeholders.
• Experience supporting governance forums, reporting frameworks, and decision-making processes in complex environments.
• Demonstrated ability to collaborate effectively with Finance, Insights, and marketing partners to deliver integrated business outcomes.

What You'll Build/drive

• Support our Brand Performance Reporting in partnership with GMIP (Global Marketing, Insights, and Planning), ensuring a regularly refreshed and comprehensive view of brand health development, including coordination of GBD's monthly Brand Performance Roundtable.
• Reporting that translates complex data into clear insights and recommendations that support informed discussions with senior leadership and the GBD Leadership Team.
• Lead specific brand performance and prioritisation initiatives across the marketing value chain, helping teams understand performance drivers, identify opportunities, and support prioritisation discussions through data-informed recommendations.
• Partner with Finance to maintain visibility of budget utilization and allocation across projects and activities, supporting investment allocation decisions through accurate reporting, analysis, and scenario evaluation.
• Collaborate with Product, Sales, Finance, and GMIP partners to align marketing activities with broader business objectives and ensure performance insights are consistently translated into action.

Life on the team

Joining the Global Brand Development team means getting to be a part of steering how we develop our brand in the market and driving continuous improvement within the business team responsible for navigating that journey. Specifically, this individual will support the key Global Brand Operations responsibilities of

• Owning and driving the end-to-end delivery of the Brand Lever from PLAN30, including project prioritisations across the MVC, and reporting to PMD LT, ELT, BoD, and Chairmanship communication.
• Managing multiple funding sources & cost centers, incl. decision-making on budget allocation. Ensure transparency, accurate reporting, compliance, and alignment to Financial and Strategic plans.

The team works in a very integrated fashion, as the three components of Global Brand Operations have many interdependencies. These components are Brand Performance and Prioritization, Brand Wiring into the broader LEGO Group, and internal Global Brand Development functional operations. We operate with weekly Global Brand Operations team meetings and monthly Global Brand Development functional meetings.

What Success Looks Like

Success means helping GBD settle into a monthly routine for Brand Performance Reporting, and acting as the primary driver of production work on content for the monthly meetings. This will involve developing a clear understanding of our brand performance and impact priorities, the work we are doing to drive each, and the way we are measuring and evaluating impact. You will partner on a weekly or even daily basis with our partners in GMIP.

What’s in it for you?

Here is what you can expect

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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