Marketing Officer

INQUIRER.net USA and Canada; Listed; On-site; DKK 800,000 - 1,200,000; Full time

Job summary

INQUIRER.net USA and Canada seeks a Brand Communications & Strategy leader to oversee brand identity across INQ Plus and related brands. You will supervise messaging, campaigns, and cross-channel plans with product, editorial, and partner teams to drive subscription growth and revenue.

The role requires strong experience in brand management, marketing leadership, and a focus on customer experience across digital and print channels. This is a strategic position within a fast-paced media company.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Business Administration, Advertising, or related field.
• At least 3 years of digital marketing or renewal marketing experience in media, publishing, or digital content.
• At least 1 year of brand management/marketing experience.
• Strong track record in brand management, project leadership, digital marketing and business development.
• Experience in subscription-based or e-commerce businesses.
• Ability to manage cross-functional teams and external partners.
• Comfortable in a fast-paced media environment.

Responsibilities

• Implement and maintain brand strategies that reinforce identity across INQ Plus and other brands.
• Supervise development of communication plans supporting editorial, advertising, and subscription goals.
• Ensure consistent brand tone, messaging, and representation across channels.
• Collaborate with leadership to align marketing with business objectives and revenue strategies.
• Review analysis of customer trends and market insights to refine direction.
• Design and manage campaigns to engage, retain, and reactivate users through loyalty programs.
• Oversee marketing strategy and execution for INQ Plus and related digital offerings.
• Supervise market research, strategic planning, and business case development for new digital tools.
• Monitor and supervise marketing activities promoting Inquirer Plus editions and subscriptions.

Skills

Brand management

Project leadership

Digital marketing

Business development

CRM platforms

Google Analytics

Cross-functional collaboration

E-commerce strategy

Education

Bachelor’s degree in Marketing

Tools

CRM platforms

Google Analytics

CMS

Project management software

Job description

• Implement and maintain brand strategies that reinforce identity and positioning across INQ Plus and other brands.
• Supervise development of communication plans supporting editorial, advertising, and subscription goals.
• Ensure consistent brand tone, messaging, and representation across channels.
• Collaborate with leadership to align marketing with business objectives and revenue strategies.
• Review analysis of customer trends and market insights to refine direction.

Brand Communication & Business Strategy

• Implement and maintain brand strategies that reinforce identity and positioning across INQ Plus and other brands.
• Supervise development of communication plans supporting editorial, advertising, and subscription goals.
• Ensure consistent brand tone, messaging, and representation across channels.
• Collaborate with leadership to align marketing with business objectives and revenue strategies.
• Review analysis of customer trends and market insights to refine direction.

Customer Retention, Growth & Experience

• Design and manage campaigns to engage, retain, and reactivate users through loyalty and lifecycle marketing.
• Enforce a consistent, positive customer experience across all brand touchpoints.
• Inspect and monitor NPS and customer feedback to inform service improvements and churn reduction.

Product Management (INQ Plus)

• Supervise marketing strategy and execution for INQ Plus and related digital offerings.
• Work with product, tech, and editorial teams to develop messaging and refine the user experience.
• Supervise user acceptance testing (UAT) to ensure feature alignment with brand and user needs.

New Product & Project Development

• Supervise market research, strategic planning, and business case development for new digital tools and content services.
• Collaborate with innovation teams to take ideas from concept to launch.
• Oversee and manage product lifecycle planning to ensure long-term viability.

Partner & Stakeholder Management

• Manage relationships with media, advertising, and agency partners.
• Schedule, negotiate and oversee co-marketing agreements, ensuring alignment with brand goals.
• Monitor and report on partner performance and campaign effectiveness.

Project Management

• Oversee planning and delivery of cross-departmental marketing campaigns and initiatives.
• Schedule project timelines, resource allocation, risk mitigation, and stakeholder communication.
• Inspect and maintain documentation and provide progress updates to leadership.

Budget Management

• Guide and assist in marketing budget planning, tracking, and optimization.
• Implement campaigns that meet financial goals and ensure ROI.
• Review and monitor expenses and apply cost-saving strategies where appropriate.

E-Commerce & Digital Sales

• Implement and manage e-commerce strategies for content monetization, subscriptions, and branded merchandise.
• Oversee and optimize product listings, promotional calendars, and conversion strategies to boost sales.

Inventory & Merchandise Management

• Monitor and manage inventory for marketing merchandise, promotional materials, and printed assets.
• Coordinate with vendors to ensure timely production and delivery.
• Oversee the creation and alignment of merchandising assets with brand standards and campaign goals.

Inquirer Plus Marketing

• Monitor and supervise marketing activities promoting Inquirer Plus digital editions and subscriptions.
• Coordinate with editorial, product, and partner teams (e.g., Press Reader) to enhance value and resolve subscriber concerns.
• Guide efforts to increase platform visibility and subscriber growth.

Special Projects & Cross-Functional Initiatives

• Guide and support events, branded content initiatives, CSR efforts, and product launches.
• Supervise the marketing team in internal committees or innovation groups.
• Perform other related duties as assigned by management.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Management, Business Administration, Advertising, or related field.
• At least 3 years of experience in digital marketing or renewal marketing preferably B2C, in media, publishing, or digital content industries.
• At least 1 year of experience in brand management/marketing.
• Strong track record in brand management, project leadership, digital marketing, and business development.
• Experience in subscription-based or e-commerce businesses.
• Creative design sensibility and familiarity with merchandising principles.
• Ability to manage cross-functional teams and external partners.
• Comfortable in a fast-paced, deadline-driven media environment.
• Strong knowledge in project management, product management, PR and relationship management, strategic planning, financial & budget planning, brand management & advertising, market research and insight generation
• Strong project management skills, budget management skills, negotiation skills,composure and ability to lead cross-functional teams.
• Familiar with Digital Sales and Marketing
• Excellent interpersonal, communication, analytical, and organizational skills.
• Knowledge in marketing tools (e.g., CRM platforms, Google Analytics, CMS, project management software).