Marketing Manager, LEGO Ideas (12-month contract)

1001 LEGO System A/S; Billund; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Life & disability insurance

Wellbeing programs

Colleague discount

Bonus scheme

Job summary

LEGO Group in Billund, Denmark is seeking a marketer to drive adult-focused campaigns and co-created products. You will lead cross-functional campaigns, develop global toolbox assets, and collaborate with IP partners to bring innovative LEGO Ideas launches to market.

The role blends in-office collaboration with remote work flexibility, and emphasizes data-informed decisions and community activations to support 2027 launches and 2028 activations.

Qualifications

• Led end-to-end marketing campaign development from briefs to execution and follow-up.
• Turned consumer research and data into effective marketing strategies for new adult products.
• Coordinated activation across agencies, media, channels and digital engagement teams.

Responsibilities

• Lead marketing campaigns for LEGO Ideas to briefing through execution.
• Develop global campaign toolboxes with Our LEGO Agency and cross-functional teams.
• Manage communications with external IP partners for alignment and approvals.
• Support data-informed portfolio decisions through LEGO Ideas development.
• Create community activations supporting product sourcing and earned media.

Skills

Campaign development

Consumer insights

Cross-channel activation

Job description

Job Description

Just imagine turning fan-created ideas and adult passions into distinctive products and product activations that haven’t been seen before. Then make it real.

You’ll help accelerate growth with adults by strengthening the LEGO brand’s relevance in their lives. You’ll help bring products to market that are co-created with fans and rooted in what adults genuinely care about.

This 12-month role spans development of integrated marketing campaigns, product development and go-to-market activities across categories including Entertainment IPs, Art & Décor, Music, Sports and Gaming. Please note: This position is based in Billund, Denmark. Our flexible working model allows employees to work 3 days/week in-office and 2 days/week from home. No relocation assistance is offered for this role.

Required Qualifications

• Led end-to-end marketing campaign development for adult-focused products, from actionable briefs based on strong consumer insights through to execution and follow-up
• Turned consumer research and data into marketing strategies for new adult product categories.
• Coordinated campaign activation across agency, media, branded channels and digital consumer engagement teams.

What you’ll build

• Lead marketing campaigns for the LEGO Ideas franchise and adult audience, from briefing through execution.
• Develop global campaign toolboxes with Our LEGO Agency, Social Media channels, Market & Channels teams, LEGO Retail and digital community engagement partners, and track performance.
• Manage communication with external intellectual property partners, securing alignment, approvals and campaign inputs.
• Support data-informed portfolio decisions through the LEGO Ideas development process.
• Create community activations that support product sourcing and earned-media opportunities.
• Present the portfolio and marketing plan to support regional customer development teams.
• Contribute to 2027 LEGO Ideas launches while shaping 2028 marketing activations with the team and key partners.

If you’ve worked across the journey from consumer insight through briefing to market execution, you’ll feel at home here. What matters most is connecting insights, creative ideas and practical delivery.

Life on the team

You’ll join a close LEGO Ideas marketing team of 2 colleagues and report day to day to the Business Marketing Lead. You’ll work closely with the wider Adult team and partners across the organisation. Our hybrid rhythm combines valuable time together with flexibility to work remotely.

What success looks like

You’ll connect consumer insight, campaign performance and partner input to strengthen upcoming launches and future activations. You’ll work with our in-house agency, integrated marketing partners, branded channels, digital engagement, central marketing, customer development, product design and community teams. You’ll also keep external intellectual property partners aligned as new LEGO Ideas products and campaigns move towards market.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace

Your workplace will be the office, store or factory specified in this advert. Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team. Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. Please check that recruitment communications are from an official LEGO email address before responding Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.