Head of Display

Gentoo Media; København; On-site; DKK 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Office lunches

Birthday Leave

Me Time Day

Annual Volunteer Day

Career progression

Anniversary rewards

Learning budget

Annual well-being benefit

Private health insurance

Team building budget

Free parking

Job summary

Gentoo Media Inc. is seeking a Head of Display to lead strategy, planning, and execution of display marketing across programmatic channels. You will own budgets, set KPIs, and drive ROI through data‑driven decisions.

You will supervise a Display Marketing team, collaborate with BI, IT, and Product, and ensure regulatory compliance while scaling campaigns and optimizing creative testing for performance growth.

Qualifications

• Minimum 5+ years in Performance Marketing/Media Buying.
• At least 3+ years in a leadership role with direct reports.
• Experience in regulated verticals (iGaming/FinTech).
• Budget management of multi-million dollars annually.
• Proven programmatic scaling on DSPs with creative testing.
• Strong understanding of tracking, BI tools, and data analysis.

Responsibilities

• Define the Display Marketing strategy, platforms, and traffic sources.
• Own the budget and KPIs to maximize ROI across campaigns.
• Lead daily programmatic operations and optimize bidding and targeting.
• Collaborate with BI to analyze funnels and use dashboards for decisions.
• Oversee tracking, attribution, and third-party tools integration.
• Develop processes for QA, testing, and operational consistency.
• Manage talent lifecycle and mentor the Display Marketing team.
• Negotiate with vendors and align initiatives with Design/IT/Product.
• Ensure compliance with gambling regulations and report performance to leadership.

Skills

Performance Marketing

Media Buying

Leadership

Data Analysis

SQL

Strategy & Planning

Communication

Negotiation

Project Management

Tools

Voluum

Looker

Tableau

DV360

The Trade Desk

Taboola

Job description

Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.

The role

The Head of Display is a strategic and operational leader responsible for the development, execution, and optimization of the company's display marketing vertical. This role owns the performance roadmap for all programmatic and display initiatives, driving user acquisition and revenue growth through sophisticated media buying and data-driven decision-making.

What you'll be doing

Strategic Leadership & Planning

• Define the Display Marketing strategy, identifying new platforms and traffic sources to drive user acquisition.

• Own the display marketing budget and set departmental KPIs, ensuring efficient allocation to maximize ROI.

Campaign Execution & Performance Management

• Lead daily programmatic campaign operations, driving optimization through advanced bidding, audience targeting, and A/B testing.

• Partner with the BI department to analyze user funnels and utilize performance dashboards for real-time decision-making.

Operational Excellence & Technical Infrastructure

• Oversee the technical tracking (e.g., Voluum), attribution modeling, and integration of third-party advertising tools.

• Establish scalable processes and governance frameworks for campaign QA, creative testing, and operational consistency.

People Leadership & Development

• Manage the full talent lifecycle for the Display Marketing team, handling recruiting, performance reviews, and career development.

• Foster a high-performance culture by identifying training needs and providing continuous coaching.

Partnership & Stakeholder Management

• Negotiate with third-party vendors and collaborate with internal teams (Design, IT, Product) to align marketing initiatives.

• Ensure campaign compliance with international gambling regulations and provide clear performance reporting to senior leadership.

Who we're looking for

Experience

• 5+ years in Performance Marketing/Media Buying, with 3+ years in a leadership role managing direct reports, stakeholder relationships, and large-scale budgets.

• Extensive background in iGaming or highly regulated verticals (FinTech, Casino, etc.), managing annual budgets of $10M+ to deliver measurable ROI.

• Proven success scaling campaigns on programmatic platforms and DSPs (e.g., Taboola, DV360, The Trade Desk) alongside large-scale creative testing.

• Solid experience navigating complex regulatory environments and ensuring advertising compliance across multiple jurisdictions.

Technical Skills

• Deep expertise in the programmatic ecosystem (DSPs, SSPs, ad exchanges), bid management, and auction-based buying.

• Expert knowledge of tracking platforms (e.g., Voluum), attribution models, and BI tools (Looker, Tableau), with a strong proficiency in data analysis (SQL preferred).

• Advanced ability to analyze user funnels, map customer journeys, and apply landing page and creative optimization principles.

• Familiarity with ad fraud detection, brand safety tools, and conducting competitor and traffic source research.

Soft Skills

• Strategic thinker who can connect daily operations to big-picture growth goals while effectively mentoring and developing a team.

• Excellent communicator capable of translating complex programmatic data into clear narratives for non-technical stakeholders and senior leadership.

• Strong negotiator who can build lasting vendor relationships and secure favorable terms with platform partners.

• Highly organized and adaptable, able to make informed decisions amidst market shifts, regulatory updates, or incomplete data.

What we're offering

At Gentoo Media, we're redefining affiliate marketing in iGaming - and we know that great work starts with great people. That's why we're committed to fostering a supportive and inclusive environment.

• Daily office lunches with varied menus to suit different dietary choices

• Birthday Leave - a day off to celebrate your special day

• \"Me Time\" Day - a day dedicated to your wellbeing

• Annual Volunteer Day - support a cause that matters to you

• Career progression pathways and continuous guidance

• Anniversary rewards at 3, 5, and 10 years

• Personal learning budget

• Annual well-being benefit

• Private health insurance

• Team building budget

• Free parking

• Get more out of Gentoo Media: https://www.gentoomedia.com/

• At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We'll be happy to support you.