Senior Marketing Manager, Licensing & Brand Experience

Lego Group; Denmark; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Denmark is seeking a Senior Marketing Manager to shape marketing strategies for LEGO Licensing & Extended Line products, aligning global franchise strategies with partner activations and LEGO ecosystems. The role focuses on creating memorable brand experiences that inspire consumers worldwide.

You will lead upstream integration between Product Groups and LEL, translate portfolio priorities into compelling narratives, and develop marketing assets for key events.

Qualifications

• Master's degree in Marketing, Business, or related field or equivalent experience.
• Proven experience developing and executing marketing strategies from concept to activation.
• Ability to influence and lead within a matrixed organization.

Responsibilities

• Lead upstream integration between Product Groups and Licensing & Extended Line teams.
• Translate portfolio priorities into compelling marketing narratives.
• Define brand positioning across consumer products, licensing, and retail experiences.
• Develop marketing assets and style guides for key partner milestones and events.
• Collaborate with multiple internal teams to maximize end-to-end impact.

Skills

Marketing strategy

Stakeholder management

Analytical capabilities

Cross-functional leadership

Communication skills

Partnership activation

Education

Master's degree in Marketing or related field

Job description

The LEGO Group in Denmark is seeking a Senior Marketing Manager to shape marketing strategies for LEGO Licensing & Extended Line products, aligning global franchise strategies with partner activations and LEGO ecosystems. The role focuses on creating memorable brand experiences that inspire consumers worldwide.

You will lead upstream integration between Product Groups and LEL, translate portfolio priorities into compelling narratives, and develop marketing assets for key events.