Global Brand Manager

Scandinavian Tobacco Group; København; On-site; DKK 597,015 - 820,895; Full time

Job summary

Scandinavian Tobacco Group is seeking a Global Brand Manager for Nicotine Pouches (12-month fixed term) located in Copenhagen or European hub. You will lead development, execution and portfolio strategy across international markets, turning consumer insights into winning products and optimizing portfolio performance.

You will drive innovation, manage full product lifecycles from concept to launch, collaborate with R&D, Sales, Regulatory and Supply Chain, and monitor performance to grow brands

Qualifications

• Minimum of 3 years in Marketing, Brand Management, or Product Management.
• Experience in FMCG or consumer goods is preferred.
• Proven track record of driving brand growth and delivering results.
• Experience managing innovation projects and product development initiatives.

Responsibilities

• Drive development of new nicotine pouch products, flavors, strengths, formats and packaging.
• Lead stage-gate innovation from concept to launch.
• Translate consumer insights and market trends into product concepts.
• Partner with R&D and key stakeholders to bring innovations to market.
• Execute the global portfolio strategy across brands and markets.
• Optimize SKU assortment and pricing to maximize growth and profitability.
• Manage full product lifecycles including launches, renovations, and discontinuations.
• Ensure brand consistency across markets and value propositions.
• Collaborate with Sales, R&D, Regulatory, and Supply Chain to drive performance.
• Monitor KPIs and identify opportunities to improve business results.
• Analyze consumer behavior and market trends to inform strategy.

Skills

Brand management

Marketing strategy

Product development

Portfolio management

Global/intl mindset

Consumer insights

Cross-functional collaboration

Leadership

Data-driven decisions

Project management

Education

Bachelor’s degree in Marketing/Business

Master’s degree (advantage)

Job description

Global Brand Manager – Nicotine Pouches (12-Month Contract)

Location: Copenhagen, Denmark (Preferred) / European Hub

Travel: Approximately 20% across key markets and external partners

Department: Marketing – Next Generation Products

Contract Type: Fixed Term Contract - 12 Months

Role Summary

The Global Brand Manager – Nicotine Pouches is responsible for driving the development, execution, and performance of the global brand and portfolio strategy within the nicotine pouch category. This role combines innovation, product development, portfolio management, and commercial excellence to deliver sustainable growth across international markets. The successful candidate will play a key role in translating consumer insights into winning products, optimizing portfolio performance, and supporting the continued expansion of STG’s Next Generation Products business.

Innovation & Product Development

• Drive the development of new nicotine pouch products, including flavors, strengths, formats, and packaging solutions
• Lead the stage-gate innovation process from concept creation through commercial launch
• Translate consumer insights, market trends, and customer feedback into compelling product concepts
• Partner with Research & Development and other key stakeholders to bring innovations to market successfully

Portfolio Strategy & Management

• Execute the global portfolio strategy across brands and markets
• Optimize SKU assortment and pricing architecture to maximize growth and profitability
• Manage the full product lifecycle, including launches, renovations, and product discontinuations
• Ensure the portfolio remains relevant, competitive, and aligned with consumer needs

Brand Development

• Support the development and execution of global brand positioning and value propositions
• Contribute to the creation of brand growth plans and innovation pipelines
• Ensure consistency in brand strategy and product propositions across markets

Commercial Performance

• Partner with regional and local teams to drive brand and category performance
• Monitor key performance indicators, including market share, volume, revenue, and profitability
• Identify growth opportunities and recommend actions to improve business performance

Consumer & Market Insights

• Analyze consumer behavior, market trends, and competitive activity
• Utilize data and insights to support strategic decision-making and innovation priorities
• Monitor category developments and emerging opportunities within the nicotine pouch market

Cross-Functional Collaboration

• Collaborate closely with Sales, R&D, Regulatory Affairs, Supply Chain, and other key stakeholders
• Ensure alignment between global strategies and local market execution
• Support effective project management across multiple initiatives and markets

Experience

• Minimum of 3 years of experience in Marketing, Brand Management, or Product Management
• Experience within FMCG, consumer goods, or adjacent categories is preferred
• Proven track record of driving brand growth and delivering commercial results
• Experience managing innovation projects and product development initiatives

Technical Knowledge

• Strong understanding of brand strategy, portfolio management, and product development
• Experience leading complex projects across multiple functions and stakeholders
• Knowledge of consumer insights methodologies, market analysis, and business performance metrics
• Understanding of category management, pricing strategies, and portfolio optimization

Commercial & Strategic Skills

• Strong commercial mindset with the ability to connect brand strategy to business performance
• Strategic thinker with an international and consumer-focused perspective
• Ability to assess opportunities, prioritize initiatives, and drive execution
• Strong analytical capabilities and data-driven decision-making skills

Leadership & Collaboration

• Ability to influence and collaborate effectively across functions and regions
• Strong stakeholder management and communication skills
• Demonstrated ability to lead projects and deliver results in a fast-paced environment
• Entrepreneurial mindset with a passion for innovation and continuous improvement

Education

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Master’s degree is considered an advantage

Equal Opportunity Statement

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.