Founding Growth Marketer

Weply; København; On-site; DKK 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive base salary + attractive W

Real ownership - startup within Weply

Future personal growth opportunities

Job summary

Weply is seeking a founding growth marketer to build the growth engine for its new AI-native BtB product. You will own the entire digital product growth, drive performance marketing, SEO, website, and analytics, and shape funnel optimization and brand strategy across international markets.

You will run experiments from day one, collaborate closely with engineering and product teams, and report directly to the CEO. A budget is allocated for experiments and growth plays evolve with validation.

Qualifications

• Experience scaling growth from 0–1 and beyond in B2B digital products in international markets.
• Proven ability to craft unique positioning and growth strategies in crowded spaces.
• Highly analytical, data-driven, and hands-on with strong taste.
• Background in DtC/e-commerce growth and B2B SaaS or AI products is a plus.
• Entrepreneurial, hardworking, team player with ship mentality, AI-native mindset.

Responsibilities

• Build the growth engine for a stealth AI-native BtB product.
• Drive growth initiatives: performance marketing, SEO, website, analytics, and branding.
• Own funnel, positioning, and self-serve onboarding across markets.
• Run experiments at scale, talk to customers, iterate with Eng/Prod daily.
• Create a scalable go-to-market playbook and manage budget for experiments.
• Report to CEO and collaborate with product and engineering on GTM.

Skills

Growth mindset

Creativity

Analytical skills

Entrepreneurial spirit

Data-driven

Hands-on

Growth marketing

Channel experimentation

Tools

AI tools

SEO tools

Job description

An incredibly exciting role. An incredibly exciting product. An incredibly exciting opportunity. An incredible challenge.

We are looking for that very special person that combines growth mindset, creativity, analytical skills, core marketing attributes, entrepreneurial spirit and a documented track-record of growing from 0-1, and 2. Fast. With constraints. In a team.

Your Role

As a founding growth marketer you will build the growth engine for our new (currently in stealth) AI-native BtB product. You will drive all growth initiatives across performance marketing, AEO, SEO, website, growth analytics, creative strategy, visual identity, funnel optimization and brand.

You will own the entire digital product growth including funnel, positioning and self-serve onboarding.

You will be first GTM person on deck, hands‑on from day 1, run experiments at scale, talk to customers, iterate with the engineering and product team daily, consider trade‑offs, take risks, think out‑of‑the‑box, use AI tools whenever it makes sense, be creative, explore channels and build the playbook for scale, as we achieve success and repeatability.

There is a budget allocated to run experiments. The budget increases as validation and results are achieved.

You will report directly to Weply’s CEO, who is heavily involved in the product building and GTM.

What we offer

• Competitive base salary + attractive warrant package
• Future personal growth opportunities as you succeed
• Real ownership - work as an entrepreneur in a startup within Weply
  

What you have done and offer

• You have documented experience having scaled a growth engine from very early days to multiple $millions ARR in an international focused marketing/growth role for a digital BtB product.
• Scaled into multiple international markets.
• Previously created a brave and unique positioning, communication and growth strategy to make you stand out in crowded space.
• You are highly analytical, data-driven, hands‑on, creative and have good taste.
• You have likely done DtC, e-com growth marketing and then added BtB experience likely from SaaS or an AI-product.
• Entrepreneurial spirit, hard‑working, ship mentality, teamplayer.
• AI-native, AI-first.

Hiring process

• 60 min interview with our CEO on‑site
• 60 min people interview with key people from Weply
• 90 min skill interview including TT38 test feedback and case