Senior Manager - Flights Marketing (Bangkok-based, relocation provided)

Agoda; København; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

Agoda in Copenhagen is seeking a Senior Data Analyst to join the Performance Marketing Team. You will define marketing strategy for Flights and drive data-driven growth across channels, translating complex datasets into actionable insights that improve customer acquisition and lifetime value.

You will partner with Marketing Accommodation, Flights product, and flights supply teams to design experiments, build analyses, and present clear recommendations to senior leadership.

Qualifications

• 8+ years in Data Analyst role or similar, with big data experience in tech/e-commerce/digital marketing.
• Bachelor's degree in CS/Statistics/Math/Engineering/Economics & Finance.
• Data-driven approach with ability to translate data into actionable insights and recommendations.
• Proficient in BI tools and data warehouse: SQL, Tableau, MS Excel.
• Strong communication: writing and presenting insights clearly to stakeholders.
• Stakeholder management: influence and persuade at senior levels with commercial acumen.
• People management: hiring, coaching, developing team members.
• Entrepreneurial mindset: ownership and getting things done.

Responsibilities

• Define Marketing strategy for Flights Vertical (outside of pricing).
• Lead development, execution, and optimization for Flights marketing across channels (CRM, paid).
• Conduct end-to-end analysis of large datasets to translate data into actionable insights.
• Develop hypotheses, design experiments (A/B tests), and build analyses to evaluate campaign impact.
• Partner with Marketing Accommodation, Flights product, and flights supply to identify trends and opportunities.
• Monitor and report on initiative effectiveness and provide recommendations.
• Communicate findings to senior management concisely and clearly.
• Lead, mentor, and develop a team of analysts and managers; participate in hiring.

Skills

Data analysis

Big data experience

Communication skills

Stakeholder management

People management

Entrepreneurial mindset

Analytical thinking

Education

Bachelor's degree (CS / Statistics / Math / Engineering / Economics & Finance)

Tools

SQL

Tableau

MS Excel

Job description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Get to Know ourTeam:

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this role, you’ll getto:

• Define Marketing strategy for Flights Vertical (outside of pricing)
• Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business on different channels (e.g., CRM, Paid Performance marketing)
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
• Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau to drive meaningful initiatives
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
• Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members.

What you’ll need to succeed:

• Extensive Experience: 8+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry.
• Bachelor's degree in computer science/Statistics/Math or Engineering or Economics and Finance
• Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations.
• Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
• People management experience: including hiring, coaching, and developing team members
• Entrepreneurial mindset: A proactive, entrepreneurial mindset with a strong sense of ownership and a get-thing-done attitude.

It’s great if you have:

• Experience in digital or social media marketing
• Experience in the online travel or e-commerce industry
• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.

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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

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