Field Marketing Manager - Denmark

ServiceNow; København; Hybrid; DKK 800,000 - 1,100,000; Full time

Job summary

ServiceNow in Denmark leads Nordic marketing to drive growth across Denmark, Sweden, Norway and Finland. You will translate business priorities into integrated campaigns, partner with sales and the wider marketing organization, and deliver measurable outcomes across channels.

The role balances strategic planning with hands-on execution, requiring strong collaboration, analytics and a passion for scalable programs. A flexible work model supports regional dynamics.

Qualifications

• 5-8+ years in field marketing, demand generation or related B2B marketing role.
• Proven experience planning and executing multi-channel campaigns with measurable outcomes.
• Strong project management and ability to handle multiple priorities.
• Experience adapting global/regional campaigns for local markets.
• Excellent communication and stakeholder management skills.
• Fluency in English; Danish/Norwegian skills advantageous.
• Experience with marketing automation and CRM platforms such as Marketo and Salesforce.
• Strong analytical skills to translate data into action.

Responsibilities

• Partner with sales and marketing leaders to execute integrated programs aligned to Nordic strategy.
• Own delivery of the Nordic marketing plan with on-schedule campaigns.
• Develop local marketing initiatives across digital, ABM, partner marketing, events and customer engagement.
• Localise messaging and campaigns for Denmark, Norway, Sweden and Finland.
• Collaborate with sales and partners to maximise market impact and pipeline generation.
• Execute and optimise digital marketing tactics including email, paid media, nurture and workflows.
• Use insights to monitor performance and improve results.
• Plan engaging customer events, executive roundtables, workshops and webinars.
• Maintain marketing systems like Workfront, Marketo and Salesforce.
• Advise stakeholders on priorities using data and market insight.

Skills

Strategic thinking

Execution excellence

Results orientation

Collaboration & influence

Problem solving

Operational discipline

Agility & curiosity

Tools

Marketo

Salesforce

Job description

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

What You’ll Do as a Marketing Manager

As Marketing Manager, Nordics, you will play a pivotal role in bringing our go-to-market strategy to life across Denmark, Sweden, Norway and Finland. This is a unique opportunity for someone who enjoys operating at both a strategic and executional level. You will help shape regional marketing priorities, while also rolling up your sleeves to deliver impactful campaigns that drive engagement, pipeline and growth.

Working closely with sales, partners and the wider marketing organisation, you will translate business priorities into integrated marketing programs that connect with customers and deliver measurable outcomes.

In This Role, You Will

• Partner with sales and marketing leaders to execute integrated marketing programs aligned to the Nordic go-to-market strategy.
• Own the successful delivery of the Nordic marketing plan, ensuring campaigns and activities are executed consistently, effectively and on schedule.
• Develop and activate local marketing initiatives across digital, account-based marketing (ABM), partner marketing, events and customer engagement programs.
• Localise global and regional messaging, content and campaigns to resonate with audiences across Denmark, Norway, Sweden and Finland.
• Collaborate closely with sales teams and partners to maximise market impact and support pipeline generation.
• Execute and optimise digital marketing tactics including email marketing, paid media, nurture programs and campaign workflows.
• Use insights and analytics to monitor performance, identify opportunities and continuously improve results.
• Plan and deliver engaging customer events, executive roundtables, workshops and webinars.
• Maintain operational excellence across marketing systems including Workfront, Marketo and Salesforce.
• Act as a trusted advisor to stakeholders, helping shape marketing priorities through data, market insight and business understanding.

What Makes You Successful

The ideal candidate combines strategic thinking with a passion for execution. You enjoy building plans, influencing stakeholders and turning ideas into action. You are equally comfortable discussing marketing strategy with senior leaders as you are managing campaign details and driving flawless delivery.

Key Strengths Include

• Strategic Mindset: Understands business priorities and translates them into impactful marketing plans and activities.
• Execution Excellence: Delivers high-quality programs across multiple channels with strong attention to detail and deadlines.
• Results Orientation: Focuses on outcomes, measures success and continuously seeks opportunities to optimise performance.
• Collaboration & Influence: Builds strong relationships with sales, partners and cross-functional teams to drive alignment and impact.
• Problem Solving: Uses data, insight and creativity to identify opportunities and overcome challenges.
• Operational Discipline: Brings structure, organisation and consistency to campaign execution and reporting.
• Agility & Curiosity: Adapts quickly to changing priorities, embraces new tools and continuously learns.

Qualifications

• 5-8+ years of experience in field marketing, demand generation, digital marketing or a related B2B marketing role.
• Proven experience planning and executing multi-channel marketing campaigns that drive measurable business outcomes.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Experience adapting global or regional campaigns for local markets and audiences.
• Excellent communication and stakeholder management skills.
• Fluency in English required; Danish or Norwegian language skills are advantageous.
• Experience with marketing automation and CRM platforms such as Marketo and Salesforce.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Comfortable working in a fast-paced environment that requires both strategic planning and hands‑on execution.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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