Director, CRM Sales

Servicenow; Gladsaxe Kommune; On-site; DKK 1,200,000 - 2,000,000; Full time

Job summary

ServiceNow is seeking a Director, CRM Sales to lead the Nordics CRM initiatives and rapidly grow our customer base. You will recruit, mentor and guide a team of Account Executives, shaping GTM strategies with cross-functional partners to win new business and accelerate revenue growth.

The role requires a proven CRM SaaS sales leader with 4+ years in senior sales management, strong strategic thinking, and the ability to build relationships with executives across customers and partners in a

Qualifications

• Experience leveraging AI in work processes or automating workflows.
• Track record of new business CRM sales success at or above C-Level.
• CRM SaaS experience; PaaS experience is a plus.
• 4+ years as a sales leader with CRM sales executive background.
• Experience in both direct and sales overlay roles.
• Strong collaboration across involved disciplines.
• Proven recruiting and coaching of high-performing sales teams.
• Strategic thinking with analytical and financial planning skills.
• Excellent planning and organizational abilities.
• Experienced in public speaking and presenting to large audiences.
• Skilled in using social media to enhance brand messaging.
• Ability to build long-term senior relationships and adapt in growth.

Responsibilities

• Lead CRM Account Executives to drive rapid new business growth in the Nordics.
• Develop and execute GTM strategy with Field Sales, Pre-Sales, Marketing and Operations.
• Bridge Global Unit and Field Sales leadership for alignment and growth.
• Engage in territory planning, relationship building and opportunity development.
• Recruit, coach and mentor team members to drive excellence.
• Set territories and quotas and communicate performance expectations.
• Forecast and report pipeline across local, EMEA and Global units.
• Achieve annual and quarterly sales goals.
• Foster relationships with Solution Consulting, Product Development, Customer Outcomes, Partners, Marketing and executives.

Skills

AI in work processes

CRM SaaS sales

CRM leadership

Sales leadership (4+ yrs)

Direct & overlay sales

Recruiting & coaching

Strategic thinking

Public speaking

Social media branding

Sales operations collaboration

Cross-functional collaboration

Product portfolio knowledge

Business & financial acumen

English + regional language

Job description

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Director, CRM Sales is responsible for leading a rapid expansion of ServiceNow’s CRM focused product lines in the Nordics region. This will be achieved through building, leading, mentoring, coaching and developing the team of Sales Executives across ServiceNow’s evolving product portfolio. As a Director, CRM Sales you will lead transformational shifts to create business value for our customers. The ideal candidate must have deep experience in SaaS sales and motivation to build a team to drive revenues and rapidly gain customers within new markets.

What you get to do in this role:

• Lead a team of CRM AccountExecutives to drive rapid new business sales growth in the Nordicsregion
• Build and drive sales strategy in conjunction with Field Sales and Pre-Sales Leadership, Professional Services, Marketing, Alliances & Channels and Sales Operations teams to effectively Go-To-Market including understanding the competitive landscape, presence and strength within the region
• Act as the central conduit to Global Business Unit Sales Leadership teams and Field Sales Leadership
• Actively engage in territory planning, relationship development and opportunity development and driving revenue by assisting Sales Directors, and Field Sales Teams in closing opportunities
• Recruit, coach and mentor team members to drive excellence
• Development of territories and quota for the sales team and effectively communicate to set performance expectations within the team
• Manage and report accurate forecast and pipeline to the business, both locally, within EMEA and with Global business units
• Achievement of annual sales goals on a quarterly and annual basis is required
• Build effective working relationships with Solution Consulting, Product Development, Customer Outcomes, Partner, Marketing and the ServiceNow executive team

Qualifications

In order to be successful in this role, we need someone who has:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• Extensive track record of new business sales success of CRM Solutionsincluding presentation and negotiation skills within industry and at C-Level
• CRM SaaS experience essential, experience of PaaS even better
• Deep and broad experience (4+ years)as a sales leader withprior success as an CRM Sales executive experience
• Prior experience in both direct sales and sales overlay capacities
• Strong collaborator across the disciplines mentioned above
• Strong success in recruiting, coaching and managing an exceptional sales team
• Strong strategic thinking including analytical and financial planning skills to meet and exceed quotas and goals.
• Experienced in planning and organization
• Experienced in public speaking and comfortable presenting to large audiences with credibility
• Track record in using social media to enhance the ServiceNow brand message
• Experienced in driving sales process and drive effective working relationships with Sales Operations
• Experience in one or many of the Product Portfolio outlined preferred but not essential
• Ability to build long term strategic and senior level relationships
• Ability to adapt and work effectively within a rapidly changing and growing environment
• Strong business and financial acumen
• Fluency in English,and one of the regional languages

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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