E-commerce & CRO Specialist

Dancover A/S; Hellebæk; On-site; DKK 540,000 - 780,000; Full time

Job summary

Dancover A/S is seeking an E-commerce & CRO Specialist to drive growth across its international online stores. You will combine technical Shopify operations, web analytics, tracking and CRO with project management to deliver measurable improvements.

You will act as the link between e-commerce, marketing, developers and external specialists, translating data into commercial recommendations and ensuring successful implementation across markets and languages.

Qualifications

• Experience with marketplaces as sales channels (must-have).
• Hands-on experience with Shopify and operating or developing online stores.
• Experience with GA4, tracking and digital analytics.
• Experience with CRO, A/B testing and analysis of digital customer journeys.
• Ability to analyse and document technical issues systematically.
• Basic experience with technical SEO.
• Experience coordinating website or development projects.
• Experience with AI technology in daily work.

Responsibilities

• Drive development projects involving marketplaces, affiliate programmes and new digital sales channels.
• Analyse technical issues and coordinate solutions with internal and external specialists.
• Test and quality-assure releases, integrations and changes in Shopify.
• Analyse the customer journey and plan, conduct and evaluate A/B tests.
• Develop a structured CRO roadmap and implement insights and solutions.
• Translate data from GA4, heatmaps and user behaviour into commercial recommendations.
• Identify technical SEO issues and explore opportunities within GEO and AI-powered search engines.

Skills

Marketplaces experience

Shopify operations

GA4 & analytics

CRO

A/B testing

Technical SEO

Project coordination

AI in daily work

Tools

Shopify

GA4

Job description

Do you have experience with e-commerce, CRO and marketplaces? Are you motivated by driving growth through data, optimization and great customer experiences in an international e-commerce business? If so, you could be our new E-commerce & CRO Specialist.

You will be responsible for ensuring that Dancover’s online stores are technically stable, accurately tracked and continuously optimised. The role combines technical Shopify operations, web analytics, tracking, conversion rate optimisation and project management.

You will act as the link between e-commerce, marketing, external specialists and developers. You must therefore be able to identify technical issues, translate data into commercial recommendations and ensure that solutions are implemented successfully.

Your key responsibilities

• Drive development projects involving marketplaces, affiliate programmes and new digital sales channels
• Analyse technical issues and coordinate solutions with internal and external specialists
• Test and quality-assure releases, integrations and changes in Shopify
• Analyse the customer journey and plan, conduct and evaluate A/B tests
• Develop a structured CRO roadmap and ensure that insights and successful solutions are implemented
• Translate data from GA4, heatmaps and user behaviour into specific commercial recommendations
• Identify technical SEO issues and explore opportunities within GEO and AI-powered search engines

About you

You are analytical, curious and technically skilled. You work systematically, quickly identify irregularities and are good at determining their likely causes. At the same time, you can explain technical issues in an easy-to-understand way and turn your analyses into clear recommendations and actions. You take ownership of your work, have a proactive approach and can prioritise between urgent operational issues and long-term improvements. You also thrive in a coordinating role involving many different stakeholders.

We expect you to have:

• Experience with marketplaces as sales channels (must-have)
• Hands-on experience with Shopify and the operation or development of online stores
• Experience with GA4, tracking and digital analytics
• Experience with CRO, A/B testing and the analysis of digital customer journeys
• The ability to analyse and document technical issues systematically
• Basic experience with technical SEO
• Experience coordinating website or development projects
• Experience with and curiosity about using AI technology in your daily work

Experience working with international online stores, multiple markets and languages, as well as Shopify apps and integrations, would be an advantage.

Become part of Dancover

At Dancover, you will have a central role with significant influence on the technical and commercial development of our international online stores. You will have the opportunity to work across a broad range of e-commerce disciplines and drive improvements from the initial analysis through to the final solution.

Dancover sells marquees, storage solutions and outdoor products online to private customers and businesses across Europe. We employ approximately 70 people across our office and warehouse locations in Hellebæk, Nørre Herlev, Lynge and Málaga. At our head office in Hellebæk, you will join an international working environment with 40 colleagues from a variety of cultural and professional backgrounds.