Director, Paid Media

Deel

Denmark

Hybrid

DKK 1,602,000 - 2,562,000

Full time

38 hours ago

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Benefits offered by this job

Stock grants

Flexible office membership

Job summary

Deel is seeking a Director of Paid Marketing to lead the team responsible for all paid acquisition and media at Deel. This is one of the highest-impact roles in the company: you'll own a budget of over $120M annually and be accountable for the performance marketing engine that drives pipeline across every segment and region.

You’ll report directly to the Head of Marketing & Growth and lead a team of 11 people across four sub-functions: paid social and awareness, paid search, account-based

Qualifications

7 to 8+ years in paid marketing, with at least 2 years running in-house paid programs at significant scale (not agency‑side).
2 years+ managing a team.
Deep hands‑on expertise in paid social -- Meta is your anchor channel; you know how B2B campaign structure works and why B2C instincts need adapting.
Comfortable managing across paid search, sponsorships, ABM, and OOH -- you don't need to be an expert in all of them, but you can lead teams that are

Responsibilities

Own paid acquisition strategy and execution across paid social, paid search, programmatic, sponsorships (podcasts, newsletters, editorials), OOH, and ABM.
A $120M+ annual media budget -- deploying it efficiently and improving ROI at scale.
Performance against core metrics including cost per SQL, lead volume, and marketing‑attributed pipeline.
Platform management across Meta, Google, LinkedIn, YouTube, Bing, and emerging channels including TikTok.
AI adoption across the team -- building automated workflows for campaign management, creative iteration, and performance reporting.
Cross‑functional collaboration with brand, product marketing, regional marketing, RevOps, and growth engineering.
Team leadership across 4 direct reports and a total team of 11

Skills

Paid marketing leadership

Team management

Paid social (Meta anchor)

Paid search & sponsorships

ABM & OOH

Budget management

Data analytics

AI in marketing

B2B SaaS experience

Tools

Meta Ads

Google Ads

LinkedIn Ads

TikTok Ads

Programmatic DSPs

Bing Ads

Sponsor management

Job description

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

We're looking for a Director of Paid Marketing to lead the team responsible for all paid acquisition and media at Deel. This is one of the highest-impact roles in the company: you'll own a budget of over $120M annually and be accountable for the performance marketing engine that drives pipeline across every segment and region.

You’ll report directly to the Head of Marketing & Growth and lead a team of 11 people across four sub-functions: paid social and awareness, paid search, account-based marketing, and offline and sponsorship channels. This is a hands‑on strategic role – you’ll be setting direction and getting into the details.

What You’ll Own

Full ownership of paid acquisition strategy and execution across paid social, paid search, programmatic, sponsorships (podcasts, newsletters, editorials), OOH, and ABM
A $120M+ annual media budget -- deploying it efficiently and improving ROI at scale
Performance against core metrics including cost per SQL, lead volume, and marketing‑attributed pipeline
Platform management across Meta, Google, LinkedIn, YouTube, Bing, and emerging channels including TikTok
AI adoption across the team -- building automated workflows for campaign management, creative iteration, and performance reporting
Cross‑functional collaboration with brand, product marketing, regional marketing, RevOps, and growth engineering
Team leadership across 4 direct reports and a total team of 11

What We’re Looking For

7 to 8+ years in paid marketing, with at least 2 years running in-house paid programs at significant scale (not agency‑side)
2 years+ managing a team
Deep hands‑on expertise in paid social -- Meta is your anchor channel; you know how B2B campaign structure works and why B2C instincts need adapting
Comfortable managing across paid search, sponsorships, ABM, and OOH -- you don't need to be an expert in all of them, but you can lead teams that are
Operated with budgets of $30M+ at minimum; fluency with the complexity that comes at that scale
Strong analytical mindset -- you run on data, and you know what good looks like for cost per SQL and pipeline ROI
A genuine AI‑forward approach -- you're already thinking about where agents replace manual work in campaign management and creative production
B2B SaaS experience preferred; B2C candidates considered if they can demonstrate clear understanding of what the migration requires

Channels and platforms

Non‑negotiable: Meta (Facebook and Instagram), Google Ads (Search and YouTube), LinkedIn
Bonus: Bing, TikTok, Reddit, programmatic DSPs
Familiarity with podcast and newsletter sponsorship management a plus

What Success Looks Like

90 days: you've audited campaign structure and creative across major channels, identified the biggest efficiency gaps, and started optimising toward a lower cost per SQL
6 months: you've embedded AI‑powered workflows into day‑to‑day campaign operations and unlocked at least one meaningful new channel or geography
12 months: the team is operating at a higher performance ceiling, spend is scaling with positive ROI, and you've built the structure for the next phase of growth

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On‑Target Earnings (OTE), inclusive of base salary and target commission.
Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market‑aligned conversion.
Final pay is based on objective, job‑related criteria including experience, skills, and location.
We don't ask about salary history. Offers are based on the role and what you bring to it.

Some things you’ll enjoy

Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
Optional flexible working office membership, with IWG

At Deel, we’re an equal‑opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel‑specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up‑to‑date job listings at Deel by visiting our careers page.

Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email (recruiting@deel.com) and a team member will be in touch to ensure your equal participation.

As part of our hiring process, we primarily rely on interviews and role‑related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.