Lead Digital Marketing Manager

Trackunit; Aalborg; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

Trackunit is seeking a Lead Digital Marketing Manager to own and optimize its digital growth engine. You will drive awareness, inbound demand, and conversion across global paid media, website, SEO, AEO, and optimization programs.

You’ll lead experimentation, analytics, and AI-driven discovery to maximize commercial impact while collaborating with Product Marketing, Field Marketing, MarCom, RevOps, and Sales. This role combines strategic leadership with hands-on execution in a SaaS environment.

Qualifications

• 7+ years of experience in B2B digital, demand generation, or performance marketing, ideally in SaaS, technology, or another complex B2B environment.
• You are a digital marketing leader with a strong commercial mindset and a track record of turning digital channels into measurable business impact.
• You have demonstrated experience building AI-powered workflows to build and optimise a digital growth engine.
• You combine strategic thinking with hands-on execution and can translate vision into an actionable plan with internal teams and external partners.
• You have strong experience managing external agency partners and specialist vendors, ensuring clear priorities, strong execution, transparent reporting, and accountability for results.
• You have hands-on experience across key digital channels, including LinkedIn Ads, Meta, and Google Ads; programmatic advertising is a strong advantage.

Responsibilities

• Define global paid acquisition strategy across channels and optimize ROI.
• Own website strategy, governance and performance measurement; improve user journeys and conversion across the full funnel.
• Own Trackunit's global SEO strategy and roadmap; scale organic traffic and optimize visibility in AI-powered search engines.
• Own digital reporting, attribution and performance dashboards; build actionable insights for investment decisions.
• Manage relationships and budgets with digital agencies and partners to ensure delivery against KPIs.

Skills

B2B digital

Demand generation

Performance marketing

AI-powered workflows

Agency management

Cross-functional collaboration

Tools

LinkedIn Ads

Meta Ads

Google Ads

Programmatic advertising

Job description

We are looking for a Lead Digital Marketing Manager to own and optimize Trackunit’s digital growth engine. The role is responsible for driving awareness, qualified inbound demand, and conversion across our digital channels.

You will set and execute the global digital strategy across paid media, website, SEO, Answer Engine Optimization (AEO), and conversion optimization. The role uses experimentation, analytics, AI, and modern search practices to improve performance and maximize commercial impact.

Working closely with Product Marketing, Field Marketing, MarCom, RevOps, and Sales, the role ensures Trackunit is discoverable, trusted, and easy to engage with wherever buyers search for information.

Expected Outcomes

Success in this role means delivering measurable improvements across Trackunit’s digital growth engine, with a clear impact on inbound pipeline, digital customer journeys, discoverability, marketing efficiency, and scalable digital capabilities:

• Predictable inbound pipeline growth
• Improved conversion performance
• Category-leading digital discoverability
• Data-driven optimization culture

Scope of the role

You will take the lead on Trackunit’s digital growth strategy, shaping how we attract, engage, and convert audiences across our digital channels. Working closely with teams across the business and with specialist agency partners, you will turn insight into action and help scale our digital growth engine:

Paid Media

• Define global paid acquisition strategy across channels
• Optimize campaign performance, attribution and ROI
• Expand into new audiences, personas and acquisition channels
• Build structured experimentation programs that continuously improve efficiency
• Partner with creative resources to maximize campaign effectiveness

Website

• Own website strategy, governance and performance measurement
• Improve user journeys and conversion across the full funnel
• Lead conversion rate optimization (CRO)
• Prioritize landing pages, site architecture and content structure
• Drive experimentation and growth initiatives across digital experiences

SEO & Answer Engine Optimization (AEO)

• Own Trackunit's global SEO strategy and roadmap
• Scale qualified organic traffic through SEO, content strategy, and page optimization
• Optimize Trackunit's visibility across AI-powered answer engines
• Develop structured content, entity optimization, schema and architecture
• Establish measurement and reporting for AI visibility
• Identify search opportunities driven by evolving buyer behaviour and AI-native discovery

Analytics & Growth

• Own digital reporting, attribution and performance dashboards
• Build actionable insights that improve investment decisions
• Develop experimentation frameworks and growth hypotheses
• Continuously improve marketing efficiency through data-driven optimization

Agency Management

• Own relationships, budgets, performance and delivery across digital agencies, paid media partners and SEO/AEO specialists
• Ensure agency partners operate as extensions of the internal marketing team with clear objectives, KPIs and accountability

Who are you ideally?

• You have 7+ years of experience in B2B digital, demand generation, or performance marketing, ideally in SaaS, technology, or another complex B2B environment.
• You are a digital marketing leader with a strong commercial mindset and a track record of turning digital channels into measurable business impact.
• You have demonstrated experience building AI-powered workflows to build and optimise a digital growth engine
• You combine strategic thinking with hands‑on execution. You can define where to go, translate it into a focused plan, and work with internal teams and external partners to make it happen.
• You have strong experience managing external agency partners and specialist vendors, ensuring clear priorities, strong execution, transparent reporting, and accountability for results.
• You have hands‑on experience across key digital channels, including LinkedIn Ads, Meta, and Google Ads. Experience with programmatic advertising is a strong advantage.

Our hiring process

Do not spend time writing the perfect cover letter. Tell us in a few lines what draws you to this specific role, and we will take it from there.

• Virtual meet and greet. Meet with someone from our People & Talent team. We want to understand you, your background, and why this role makes sense for you right now.
• 2nd Interview. This interview is designed to give you a better understanding of the role, the team, and how we work at Trackunit. You will meet your direct leader as well as a colleague, and we will go deeper into how you work and how you think about digital marketing.
• Case interview. You will receive a brief digital marketing challenge in advance. At the interview, you present your approach to a small panel. We are not looking for a perfect answer. We are looking at how you think, structure, and communicate.
• Offer presentation and walk-through. We are lucky to have you.

Coming together to connect construction

We are committed to construction, one of the largest industries in the world. Over the past two decades, Trackunit has been pioneering technological progress within construction. We believe in taking a people approach in everything we do. Being human‑centric is not restricted to our products. It is a way of life at Trackunit. We are proud to be a truly global team. Everything we do, we do to eliminate downtime and build the most useful industry for the world.

The question is: Are you in?