Lead Digital Marketing Manager - Trackunit

Trackunit A/S; Aalborg; On-site; DKK 900,000 - 1,100,000; Full time

Job summary

Trackunit A/S is seeking a Lead Digital Marketing Manager to own and optimize our digital growth engine, driving awareness, qualified inbound demand, and conversion across our channels.

You will set the global digital strategy across paid media, website, SEO, AEO, and conversion optimization, using experimentation, analytics, AI, and modern search practices to improve performance and maximize commercial impact. Collaboration spans Product Marketing, Field Marketing, MarCom, RevOps, and Sales.

Qualifications

• 7+ years of experience in B2B digital, demand generation, or performance marketing, ideally in SaaS, technology, or another complex B2B environment.
• You are a digital marketing leader with a strong commercial mindset and a track record of turning digital channels into measurable business impact.
• You have demonstrated experience building AI-powered workflows to build and optimise a digital growth engine.
• You combine strategic thinking with hands-on execution. You can define where to go, translate it into a focused plan, and work with internal teams and external partners to make it happen.
• You have strong experience managing external agency partners and specialist vendors, ensuring clear priorities, strong execution, transparent reporting, and accountability for results.
• You have hands-on experience across key digital channels, including LinkedIn Ads, Meta, and Google Ads. Experience with programmatic advertising is a strong advantage.

Responsibilities

• Define global paid acquisition strategy across channels.
• Optimize campaign performance, attribution and ROI.
• Expand into new audiences, personas and acquisition channels.
• Build structured experimentation programs that continuously improve efficiency.
• Partner with creative resources to maximize campaign effectiveness.
• Own website strategy, governance and performance measurement.
• Improve user journeys and conversion across the full funnel.
• Lead conversion rate optimization (CRO).
• Prioritize landing pages, site architecture and content structure.
• Drive experimentation and growth initiatives across digital experiences.
• Own Trackunit's global SEO strategy and roadmap.
• Scale qualified organic traffic through SEO, content strategy, and page optimization.
• Optimize Trackunit's visibility across AI-powered answer engines.
• Develop structured content, entity optimization, schema and architecture.
• Establish measurement and reporting for AI visibility.
• Identify search opportunities driven by evolving buyer behaviour and AI-native discovery.
• Own digital reporting, attribution and performance dashboards.
• Build actionable insights that improve investment decisions.
• Develop experimentation frameworks and growth hypotheses.
• Continuously improve marketing efficiency through data-driven optimization.
• Own relationships, budgets, performance and delivery across digital agencies, paid media partners and SEO/AEO specialists.
• Ensure agency partners operate as extensions of the internal marketing team with clear objectives, KPIs and accountability.

Skills

Digital marketing

Leadership

Agency management

LinkedIn Ads

Meta

Google Ads

Programmatic

AI workflows

Job description

Lead Digital Marketing Manager

We are looking for a Lead Digital Marketing Manager to own and optimize Trackunit’s digital growth engine. The role is responsible for driving awareness, qualified inbound demand, and conversion across our digital channels.

You will set and execute the global digital strategy across paid media, website, SEO, Answer Engine Optimization (AEO), and conversion optimization. The role uses experimentation, analytics, AI, and modern search practices to improve performance and maximize commercial impact.

Working closely with Product Marketing, Field Marketing, MarCom, RevOps, and Sales, the role ensures Trackunit is discoverable, trusted, and easy to engage with wherever buyers search for information.

Expected Outcomes

• Predictable inbound pipeline growth
• Improved conversion performance
• Category-leading digital discoverability
• Data-driven optimization culture

Scope of the role

You will take the lead on Trackunit’s digital growth strategy, shaping how we attract, engage, and convert audiences across our digital channels. Working closely with teams across the business and with specialist agency partners, you will turn insight into action and help scale our digital growth engine:

Paid Media

• Define global paid acquisition strategy across channels
• Optimize campaign performance, attribution and ROI
• Expand into new audiences, personas and acquisition channels
• Build structured experimentation programs that continuously improve efficiency
• Partner with creative resources to maximize campaign effectiveness

Website

• Own website strategy, governance and performance measurement
• Improve user journeys and conversion across the full funnel
• Lead conversion rate optimization (CRO)
• Prioritize landing pages, site architecture and content structure
• Drive experimentation and growth initiatives across digital experiences

SEO & Answer Engine Optimization (AEO)

• Own Trackunit's global SEO strategy and roadmap
• Scale qualified organic traffic through SEO, content strategy, and page optimization
• Optimize Trackunit's visibility across AI-powered answer engines
• Develop structured content, entity optimization, schema and architecture
• Establish measurement and reporting for AI visibility
• Identify search opportunities driven by evolving buyer behaviour and AI-native discovery

Analytics & Growth

• Own digital reporting, attribution and performance dashboards
• Build actionable insights that improve investment decisions
• Develop experimentation frameworks and growth hypotheses
• Continuously improve marketing efficiency through data-driven optimization

Agency Management

• Own relationships, budgets, performance and delivery across digital agencies, paid media partners and SEO/AEO specialists
• Ensure agency partners operate as extensions of the internal marketing team with clear objectives, KPIs and accountability

Who are you ideally?

• You have 7+ years of experience in B2B digital, demand generation, or performance marketing, ideally in SaaS, technology, or another complex B2B environment.
• You are a digital marketing leader with a strong commercial mindset and a track record of turning digital channels into measurable business impact.
• You have demonstrated experience building AI-powered workflows to build and optimise a digital growth engine
• You combine strategic thinking with hands‑on execution. You can define where to go, translate it into a focused plan, and work with internal teams and external partners to make it happen.
• You have strong experience managing external agency partners and specialist vendors, ensuring clear priorities, strong execution, transparent reporting, and accountability for results.
• You have hands‑on experience across key digital channels, including LinkedIn Ads, Meta, and Google Ads. Experience with programmatic advertising is a strong advantage.

Department

Marketing

Locations

Denmark, Aalborg, Denmark, Aarhus, Denmark, Copenhagen, Denmark, Kolding

Remote status

Hybrid

Employment type

Full-time