Digital & B2B Marketing Specialist

Satlab A/S; Aalborg; Hybrid; DKK 700,000 - 900,000; Full time

Job summary

Satlab A/S, a growing space technology company, seeks a hands-on Digital & B2B Marketing Specialist. You will own marketing activities, shaping strategy, messaging and visual design with a small commercial team and direct access to the Head of department.

You will lead LinkedIn content, web updates, newsletters and brochures, while driving paid campaigns, analytics and CRM-based lead qualification to maximize ROI.

Qualifications

• Experience in B2B marketing, preferably tech/space
• Hands-on, proactive and data-driven
• Ability to own campaigns and measure impact

Responsibilities

• Own Satlab's LinkedIn presence and content calendar
• Plan and optimise paid campaigns for lead generation and nurture
• Coordinate events, conferences and booth design
• Support website updates, brochures and marketing materials
• Maintain visual identity and graphic design across channels

Skills

LinkedIn marketing

Google Analytics

Leadinfo

CRM

B2B content marketing

Website & SEO

Email marketing

Graphic design

Tools

Canva

Adobe Suite

Job description

Help shape the marketing of a growing space technology company

Satlab develops advanced radio systems and radio based technology for the global space industry. As we grow, we are looking for a hands-on Digital & B2B Marketing Specialist to take ownership of our marketing activities and help build a more structured, data-driven marketing function.

You will be part of a small commercial team and report directly to the Head of department. You will have significant responsibility and freedom to shape how we work with marketing, while having close sparring on strategy, messaging, copy and visual design.

Your responsibilities

Digital & Content

• Own Satlab's LinkedIn presence including: content calendar, organic posting and overall strategy.
• Create content for LinkedIn, website and newsletters.
• Manage and improve our website and support the development of our new presence.
• Create and maintain brochures, datasheets, presentations and other marketing material.
• Help manage our visual identity and graphic design.

Lead Generation & Analytics

• Plan and optimise LinkedIn paid campaigns to support lead generation.
• Use Leadinfo, Google Analytics and CRM data to understand and qualify leads.
• Improve online lead capture and lead nurturing.
• Track marketing performance and help ensure we get maximum value from our marketing spend.

Events & Conferences

• Plan and coordinate marketing activities around international conferences.
• Support booth design and coordinate suppliers, printing and logistics.

What we're looking for

Someone with approximately 4–5 years of marketing experience, preferably from a B2B or technology environment. Space or defence industry experience is an advantage, but not a requirement.

We expect you to have experience with several of the following:

• LinkedIn marketing and paid campaigns
• Google Analytics
• Leadinfo or similar
• CRM and lead qualification
• B2B content marketing
• Website and SEO
• Email marketing
• Graphic design and tools such as Canva or the Adobe suite

Most importantly, you are hands-on, proactive, commercially minded and comfortable taking ownership. You enjoy turning ideas into action and are equally comfortable working creatively and with data.

What we offer

• Possibility to work close to cutting-edge technology in the space industry, translating complex tech into compelling market-facing content
• A small, close-knit commercial team where you'll have direct influence on how Satlab is perceived in the market
• Deeply engaged and highly specialized colleagues across engineering and sales who you'll partner with daily
• Possibility for professional training, courses and conference visits
• Support and encouragement to bring in new marketing tools, channels and techniques
• Flexible working hours in an informal environment
• Competitive salary and work terms

Work place:

The place of work is in Aalborg, Denmark. Occasional remote work is possible.