Consumer Marketing Sr Manager

Novo Nordisk A/S; København; Hybrid; DKK 743,000 - 1,092,000; Full time

Benefits offered by this job

Incentives

Employee benefits

Job summary

Novo Nordisk A/S, based in Copenhagen, seeks an experienced consumer marketing professional to set the strategic direction for patient activation and consumer marketing across BA West. You will translate priorities and insights into activation plans and ensure strong execution across 11 European markets.

You will collaborate with local teams and regional/global stakeholders to develop integrated campaigns, measure ROI, and scale successful approaches across markets.

Qualifications

• Academic degree in Marketing or Business Administration.
• 3–5 years of commercial marketing experience.
• Strong experience within B2C/consumer marketing, patient activation and engagement.
• Proven track record of developing and implementing consumer strategies across digital and traditional channels.

Responsibilities

• Developing and driving patient activation and consumer marketing strategies across BA West.
• Developing integrated campaigns across digital and traditional channels, including media and partnerships.
• Supporting affiliates in translating strategic direction into effective local execution.
• Leveraging consumer insights, segmentation, targeting and behavioural data to strengthen campaign effectiveness.
• Establishing relevant performance measures and using ROI to optimize activities.
• Driving a test-and-learn approach and sharing best practices across markets.

Skills

Marketing

Commercial marketing

B2C

Consumer insights

Segmentation

ROI measurement

Cross-functional leadership

Stakeholder management

Education

Marketing degree

Business Administration

Job description

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Business Area West (BA West), Region Europe & Canada (EUCAN), International Operations

Are you passionate about turning consumer and patient insights into strategies that create meaningful impact? Do you thrive at the intersection of data, marketing and commercial strategy, and enjoy shaping initiatives that drive awareness, engagement and sustainable growth? If so, this could be your opportunity to influence consumer marketing and patient activation across multiple European markets while working with talented colleagues in an international environment.

Your new role

As part of our Consumer Marketing team, you will set the strategic direction for patient activation and consumer marketing across BA West and ensure that strategies translate into strong execution in our markets.

You will work in collaboration with local teams across 11 European markets balancing regional consistency with different market needs and opportunities. You will have significant autonomy and work closely with affiliate teams and regional and global stakeholders to identify opportunities, develop integrated consumer strategies and campaigns, measure their impact and scale successful approaches across markets.

Your key responsibilities will include:

• Developing and driving patient activation and consumer marketing strategies across BA West, translating business priorities, patient needs and consumer insights into clear activation plans.
• Developing integrated campaigns across relevant digital and traditional channels, including media, partnerships and external collaborations.
• Supporting affiliates in translating strategic direction into effective local execution.
• Leveraging consumer and patient insights, segmentation, targeting and behavioural data to strengthen campaign effectiveness.
• Establishing relevant performance measures and using campaign results and ROI to continuously optimize activities.
• Driving a test-and-learn approach and accelerating the sharing and scaling of successful practices across markets.
• Building alignment and influencing cross-functional teams without direct authority.

Your new department

You will join the Consumer Marketing team within Business Area West (BA West), part of Region Europe & Canada in International Operations.

Business Area West consists of nine affiliates: Denmark & Iceland, Switzerland, Sweden, Norway, Finland, Portugal, Ireland, Netherlands, and Belgium & Luxembourg. The team works across these markets to accelerate commercial execution, enhance consumer engagement and foster the sharing of best practices.

Based in Copenhagen, you will collaborate with colleagues across functions, markets and organisational levels. This international exposure provides a unique opportunity to influence strategic priorities, drive innovation and contribute to meaningful outcomes for patients across Europe.

Your skills and qualifications

We are looking for an experienced and consumer-driven marketeer who can combine strategic perspective, commercial understanding and strong execution capabilities.

To succeed in this role, we expect you to have:

• An academic degree in Marketing, Business Administration or another relevant discipline.
• Minimum 3-5 years of relevant commercial marketing experience.
• Strong experience within B2C/consumer marketing, patient activation and engagement.
• A proven track record of developing and implementing successful consumer strategies and campaigns across digital and traditional channels, with a strong understanding of media as an activation driver.
• Experience using consumer insights, segmentation, targeting and behavioural data to inform marketing decisions.
• Experience measuring campaign effectiveness and ROI and translating results into optimization actions.
• Strong cross-functional leadership and senior stakeholder management experience.
• Experience working across multiple markets and/or in a regional or international organization is an advantage.

Working at Novo Nordisk

At Novo Nordisk, we work to drive change to defeat serious chronic diseases. Collaboration, curiosity and determination are central to how we work, and we believe diverse perspectives and strong cross-functional collaboration enable us to create meaningful impact for patients.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

• Salary: For this role, the Annual Base Salary ranges from 742,560.00 y 1,091,600.00 DKK, corresponding to the level of the position.
  The placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.
• Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Learn more about our Reward Philosophy here .

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes - we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger - a legacy of impact that reaches far beyond today.