Commercial AI Lead, Commercial Excellence

ROCKWOOL Global Business Service Center Sp. z o.o.; Hedehusene; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

ROCKWOOL Group is seeking a Commercial AI Lead in Hedehusene to shape our AI roadmap and drive initiatives that lift sales and revenue across markets. You will work with commercial, data science and digital teams, turning AI capabilities into practical, measurable commercial outcomes.

You will lead AI projects end-to-end, collaborate with vendors, and accelerate adoption across Europe, North America and Asia while maintaining a strong commercial focus on business value.

Qualifications

• Proven ability to lead AI initiatives from concept to deployment with measurable impact.
• Hands-on experience with AI technologies, including LLMs and automation.
• Experience turning AI capabilities into commercial improvements and revenue uplift.
• Strong collaboration with sales, marketing, data science and external partners.

Responsibilities

• Own the commercial AI roadmap and prioritise opportunities with revenue potential.
• Develop business cases, manage delivery and ensure alignment with commercial priorities.
• Design and prototype AI tools; translate advances into practical commercial use cases.
• Collaborate with sales/marketing to embed AI in workflows and measure impact.
• Build AI capability across teams and enable scalable adoption across markets.

Skills

AI project leadership

LLMs & AI tooling

Automation & analytics

Cross-functional collaboration

Commercial acumen

Vendor management

Job description

Commercial AI Lead

Location: Hedehusene, Denmark

Join our Commercial Excellence team at ROCKWOOL Group's headquarters in Hedehusene as our new Commercial AI Lead, where you will shape our commercial AI roadmap and drive initiatives that directly increase sales and revenue across our global business.

Ready to help build a sustainable future with us?

In an ever-changing, fast-paced world, we owe it to ourselves and future generations to live responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team

Commercial Excellence at ROCKWOOL is a unified commercial function focused on improving how we create revenue. The team operates across three specialised areas: Demand & Pipeline, which creates qualified opportunities; Sales Excellence, which converts them into revenue; and Commercial Performance & AI, which improves performance across the entire commercial funnel.

As Commercial AI Lead, you will join the Commercial Performance & AI team and report to Milad Saleh, Manager, Commercial Performance & AI. You will work closely with colleagues across commercial, data science and digital teams, as well as external vendors, to turn AI capabilities into practical solutions that deliver measurable business results.

This is an opportunity to combine strategic thinking with hands-on experimentation, taking AI initiatives from initial ideas and prototypes through to adoption and measurable commercial impact across markets in Europe, North America and Asia.

What you will be doing

As Commercial AI Lead, you will own our commercial AI roadmap and drive high-impact initiatives that increase sales and revenue across the full funnel, from customer specification and opportunity identification to pipeline conversion and revenue growth.

Own the commercial AI roadmap: Identify and prioritise AI opportunities with the greatest revenue potential. Develop business cases, manage project delivery and ensure alignment with commercial priorities.

Build and test AI solutions: Design and prototype AI tools and automation using the latest technologies and approaches. Stay up to date with AI developments and translate them into practical commercial applications, collaborating with data science and digital teams to take solutions from proof of concept to scale.

Drive adoption and revenue impact: Work directly with sales and marketing teams to embed AI into their workflows. Measure and communicate business value through revenue uplift, improved conversion, faster pipeline progression and increased sales productivity.

Raise commercial AI capability: Help sales and marketing teams understand and unlock AI's potential by building confidence, encouraging experimentation and scaling successful approaches. You create momentum and enable teams to become more self-sufficient.

Collaborate across functions: Act as the bridge between commercial teams, data science, digital teams and vendors. Connect business needs with technical capabilities to ensure commercial priorities guide decisions.

What you bring

Your key qualifications and capabilities include:

• AI project leadership: You can define project scope, develop business cases, manage timelines and deliver AI initiatives. You structure complex projects and see them through from concept to adoption.
• Advanced AI knowledge and application: You have hands-on, up-to-date expertise in AI technologies such as large language models (LLMs), automation, predictive analytics and AI agents. You have a proven track record of applying AI to deliver measurable business impact and can translate the latest developments into practical applications.
• Proven AI and automation delivery: You have successfully built, launched or delivered AI and automation initiatives with measurable results. You can manage projects from concept through adoption and build business cases that justify investment.
• Hands-on AI experimentation: You rapidly experiment, test and build AI prototypes in approved sandbox and non-production environments, using low-code/no-code tools and working closely with technical teams. You move fast, learn continuously and know when a prototype is ready to hand over for enterprise development.
• Commercial understanding: You understand how businesses operate, what drives revenue and performance, and where AI creates genuine value rather than hype. A sales background is not essential, but you need to think commercially and focus on business impact.
• Data-driven and pragmatic: You measure impact rigorously, communicate value clearly and prioritise results over perfection. You think strategically about where AI can make the biggest difference.
• Cross-functional collaboration: You work effective