Brand Manager - Next Generation Products

Scandinavian Tobacco Group Tobacco Service B.V.; Gentofte Kommune; Hybrid; DKK 525,000 - 788,000; Full time

Job summary

Scandinavian Tobacco Group (STG) is seeking a Brand Manager for Next Generation Products to lead global brand and portfolio strategy for nicotine pouch category. You will collaborate with commercial teams, R&D, Regulatory Affairs and Supply Chain to translate consumer insights into successful innovations and growth.

Reporting to the Global Brand Director – Next Generation Products, this role offers exposure to international markets.

Qualifications

• At least 4–7 years in Brand Management or related commercial role.
• Strong understanding of brand strategy and portfolio management.
• Experience launching new products and driving growth in international markets.

Responsibilities

• Drive development and launch of nicotine pouch products, including flavours and formats.
• Manage global product portfolio lifecycle and performance.
• Contribute to global brand strategy and innovation pipelines.
• Partner with regional teams to improve category performance.
• Analyze consumer insights, market trends and competitive developments.
• Collaborate across functions to deliver strategic projects to market.

Skills

Brand management

Marketing

Product management

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in Marketing or related field

Master's degree (advantage)

Job description

Brand Manager - Next Generation Products

Posting Start Date: 9/7/26 Gentofte, DNK, 2820,

Brand Manager – Next Generation Products

• Location: Gentofte, Copenhagen, Denmark or United Kingdom
• Working hours: Full-time
• Work model: Hybrid / Remote
• Contract type / duration: Fixed-term contract, 12 months
• Travel: Approximately 20% across key markets and external partners

Are you passionate about building brands, launching innovative products, and driving growth in dynamic international markets? Do you want to play a key role in shaping the future of Next Generation Products? Then you might be the person we are looking for.

As our new Brand Manager – Next Generation Products you will be part of our Next Generation Products Marketing team and play an important role in driving the global brand and portfolio strategy for our nicotine pouch category. You will work closely with commercial teams, R&D, Regulatory Affairs and Supply Chain to translate consumer insights into successful innovations and business growth, reporting to the Global Brand Director – Next Generation Products. This is a great opportunity to influence a rapidly evolving category and help shape STG's future growth agenda in an international organization.

What your day will look like

In this role, you will typically focus on:

• Drive the development and launch of new nicotine pouch products, including flavours, formats, strengths and packaging innovations.
• Manage and optimize the global product portfolio, including lifecycle management, assortment decisions and portfolio performance.
• Contribute to global brand strategy, positioning and innovation pipelines to ensure consistent and compelling brand propositions.
• Partner with regional and local teams to improve category performance, identify growth opportunities and support commercial execution.
• Analyze consumer insights, market trends and competitive developments to inform business and innovation decisions.
• Collaborate across functions to deliver strategic projects and bring innovations to market.

What you'll bring

• 4–7 years of experience in Brand Management, Marketing, Product Management or a related commercial role.
• A strong understanding of brand strategy, portfolio management, product development and innovation processes.
• Proven ability to manage cross-functional projects and influence stakeholders across different markets and functions.
• Strong analytical skills and the ability to translate consumer and market insights into actionable business recommendations.
• A Bachelor's degree in Marketing, Business Administration or a related field.
• It is an advantage if you have experience from FMCG, consumer goods or a similar fast-paced industry, or a Master's degree.

Working at STG & What to expect

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next. At STG you'll find more than a role—you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Ready to be part of something bigger?

Our recruitment process

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against the key competencies and requirements for the role. If your experience and skills are a good match, you'll be invited to continue through our hiring process, which may include the following steps:

• Recruiter screen
• Interview with the hiring team
• Assessment, case study, or work sample, if relevant
• Final interview with leadership or key stakeholders

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.