AI Search Specialist

Novo Nordisk A/S; København; Remote; DKK 651,000 - 957,000; Full time

Job summary

Novo Nordisk A/S is seeking an AI Search Specialist to ensure accurate representation across AI-powered search and generative platforms. You will transform performance data into automated insights, scalable workflows, and clear recommendations to help markets act faster, across regions.

You will join the Digital Media Activation team in International Operations, collaborating with global marketing, web, data and analytics teams, as well as external AI visibility tool providers.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Computer Science, Data Analytics or related field.
• 5–8 years in SEO, GEO, AEO, AI search analytics or digital performance optimisation.
• Hands-on experience with AI visibility dashboards, prompt datasets, citation data and LLM performance metrics.
• Experience building or using AI agents, automation workflows and generative AI tools professionally.
• Working knowledge of APIs, data pipelines, structured data, schema markup, CMS integrations and analytics platforms.
• Ability to translate technical insights into concise, actionable recommendations for non-technical audiences.
• Experience working across functions, markets and senior stakeholders in a global business or agency setting.

Responsibilities

• Build and maintain AI search dashboards tracking visibility, share of voice, citation rate and ranking across markets.
• Analyse GEO performance across prompt clusters, LLM outputs and third-party citations with prioritised recommendations.
• Improve discoverability and AI readability through crawlability, indexation, metadata, schema and internal linking.
• Develop scalable AI agents and automation workflows for insight generation, content briefs and reporting.
• Connect data sources through programming, APIs and automation to speed up reporting.
• Support AI-ready content optimisation including FAQs, structured summaries, metadata and schema inputs.

Skills

SEO

AI analytics

Cross-functional work

Data-driven decisions

APIs

CMS integrations

Structured data

Schema markup

Education

Bachelor's degree (Marketing/Digital Media/CS/Data Analytics)

Tools

Profound

SEMrush

SurferSEO

Job description

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As AI Search Specialist, you will make Novo accurately represented across AI-powered search and generative platforms. You will turn complex performance data into automated insights, scalable workflows and clear recommendations that help markets act faster. Working across regions, you will connect measurement standards with local needs, helping people find trusted health information when they need it supporting lasting health.

What you'll bring

• Bachelor's degree in Marketing, Digital Media, Computer Science, Data Analytics or a related field or equivalent
• 5–8 years in SEO, GEO, AEO, AI search analytics or digital performance optimisation.
• Hands-on experience with AI visibility dashboards, prompt datasets, citation data and LLM performance metrics.
• Experience building or using AI agents, automation workflows and generative AI tools professionally.
• Working knowledge of APIs, data pipelines, structured data, schema markup, CMS integrations and analytics platforms.
• Ability to translate technical insights into concise, actionable recommendations for non-technical audiences.
• Experience working across functions, markets and senior stakeholders in a global business or agency setting.

What you'll do

• Build and maintain AI search dashboards tracking visibility, share of voice, citation rate, ranking, sentiment and source influence across markets .
• Analyse GEO performance across prompt clusters, LLM outputs and third-party citations. Identify gaps and turn findings into prioritised recommendations with clear owners.
• Improve discoverability and AI readability through crawlability, indexation, metadata, schema, internal linking, semantic structure and page experience.
• Develop scalable AI agents and automation workflows for insight generation, content briefs, reporting and market activation with appropriate controls.
• Connect data sources through programming, APIs and automation to cut manual analysis and speed up reporting.
• Support AI-ready content optimisation including FAQs, structured summaries, metadata and schema inputs while ensuring accuracy, compliance and alignment with relevant requirements.

Who you'll work with

You will join the Digital Media Activation team in International Operations, working where data, technology and marketing meet to scale AI search optimisation across markets.

Your partners include global, regional and local digital marketing, web and content, data and analytics, brand and communications. Externally, you will work with AI visibility and SEO platform provider, such as Profound, SEMrush and SurferSEO and specialist agencies.

What you can expect here

Real ownership in a fast-moving, cross-market environment. You will design measurement approaches, build automation and set standards that teams across regions rely on. You will sharpen your skills at the forefront of AI search, work across disciplines and markets, and contribute to helping people find accurate health information when they search for it.

What we offer

At Novo, you’ll join a global healthcare company with a unique culture and strong results. We offer continuous learning, career development, and benefits tailored to your life and career stage.

Salary: For this role, the Annual Base Salary ranges from 651,000.00 to 956,900.00 DKK, corresponding to the level of the position.

The placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Learn more about our Reward Philosophy her e .

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.