Website & SEO Manager

Admiral Group Plc; Deutschland; Hybrid; EUR 65.000 - 85.000; Vollzeit

Benefits dieser Stelle

Share scheme

33 days holiday

Learning and development

Flexible hybrid working

Great Place to Work award

Zusammenfassung

Admiral Group Plc is seeking a Website & SEO Manager to lead our organic-search strategy and translate insights into sustainable growth. You will shape how Admiral appears in search, influence content and the technical roadmap, and partner with Product, Engineering, Content and Commercial teams to resolve real customer problems.

This role focuses on delivering measurable SEO impact in a hybrid work environment.

Qualifikationen

• Experience leading a commercially important website in a growth environment.
• Strong knowledge of SEO across technical, on-page and content areas.
• Experience using analytics to identify issues and opportunities.
• Understanding of CRO and testing to optimise conversions.
• Familiarity with GEO and AI-powered search practices.

Aufgaben

• Develop and deliver an SEO strategy that drives sustainable organic growth.
• Identify opportunities across technical SEO, content, on-page optimisation and digital PR.
• Improve website performance, crawlability, indexation and search visibility.
• Shape content and product priorities using customer, search and competitor insight.
• Partner with Product, Engineering and Content teams to embed SEO best practice.
• Measure performance, communicate impact and turn data into recommendations.
• Stay ahead of search trends, algorithm changes and evolving customer behaviour.

Kenntnisse

SEO strategy

Technical SEO

Content optimisation

WordPress

Analytics

Cross-functional teams

Tools

WordPress

Jobbeschreibung

Search is a vital part of how customers discover Veygo. From helping young drivers find flexible insurance at the right moment to improving how we show up in a competitive market, great SEO connects customers with products that make a real difference. As we continue to grow, we're looking for an Website & SEO Manager who can lead our organic-search strategy and turn insight into meaningful, sustainable growth. This isn't a role where you'll simply monitor rankings. You'll shape how Veygo is discovered, influence our content and technical roadmap, and work closely with Product, Engineering, Content and Commercial teams to solve real customer problems. Why this role matters As a Website & SEO Manager, you'll lead the strategy that helps more young drivers discover Veygo when they need us most. You'll identify opportunities to improve our visibility, make sure our website is technically strong and easy for search engines to understand, and create a clear roadmap for sustainable organic growth. Whether it's improving the customer journey, supporting a new product launch or helping the business make smarter commercial decisions, your work will have a direct impact across Veygo. Working closely with teams across Marketing, Product, Engineering and Content, you'll use data and insight to continually improve how we appear in search and how customers experience Veygo online. You'll be successful in this role if you

Responsibilities

• Develop and deliver an SEO strategy that drives sustainable organic growth.
• Identify opportunities across technical SEO, content, on-page optimisation and digital PR.
• Improve website performance, crawlability, indexation and search visibility.
• Use customer, search and competitor insight to shape content and product priorities.
• Partner with Product, Engineering and Content teams to embed SEO best practice into everything we build.
• Measure performance, communicate impact and turn data into clear recommendations.
• Keep ahead of search trends, algorithm changes and evolving customer behaviour., As a Senior Site Reliability Engineer (SRE), you will play a critical role in ensuring the reliability, performance, and scalability of our software systems and infrastructure. You'll leverage your
• Strong experience managing and optimising a commercially important website, ideally within an ecommerce, digital product or high-growth environment.
• Significant hands‑on experience using WordPress or a comparable CMS to manage and optimise website content.
• Strong practical knowledge of SEO across technical, on-page and content optimisation.
• An understanding of emerging GEO and AI-powered search practices, with an interest in how changing search behaviours affect website and content strategy.
• Experience using website analytics and performance data to identify issues, opportunities and recommendations.
• A good understanding of conversion optimisation and experimentation, with experience contributing to or supporting CRO activity.
• Experience developing website and/or organic search reporting and communicating performance and recommendations to stakeholders.
• Experience working effectively across disciplines such as Brand, Content, Product, Design, Engineering, Data and Marketing.
• Demonstrable ability to influence decisions and drive activity forward without relying on formal authority.

It would be great if you also have

Desirable additional skills

• Experience in financial services, insurance or another regulated industry.
• Worked with large, fast-moving websites or digital product organisations.
• Experience supporting digital PR, link‑building or brand‑growth activity.
• Knowledge of conversion‑rate optimisation and how SEO supports wider acquisition performance.
• Mentored others or helped build SEO capability across a business.

About Admiral

I joined Admiral in 2025 following a number of years in recruitment both Agency and In House. Knowing the brand and the presence that it has in South Wales it was an easy choice to make to come and be part of group and I want to support people looking to do the same.

Why would you recommend Admiral?

Admiral is known for its culture and support offered to colleagues - that's exactly what I've seen since I joined! This is 100% the reason I would recommend Admiral to others as it is somewhere you can enjoy work whilst building yourself career.

Since launching in 2018, we've helped more than one million customers and sold over eight million policies by making car insurance simpler, more flexible and built around real life. Now, we're evolving from short-term cover into a brand that supports young drivers through their first years on the road - helping them build safer habits, manage costs and move forward with confidence. Backed by Admiral Group, we combine scale‑up energy with the strength, trust and expertise of one of the UK's leading insurers. Our teams get the freedom to experiment, the ownership to make things happen and the platform to build products that reach millions. If you want to solve real customer problems, work with smart cross‑functional teams and help shape the future of insurance for young drivers, you'll fit right in.

What you'll get in return

We believe exceptional people do their best work when they're trusted, supported and rewarded. Alongside a competitive salary, you'll receive a benefits package designed to help you grow your career, share in our success and maintain a healthy work‑life balance.

Highlights include

• A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral's success.
• 33 days' holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
• Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
• Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
• A people‑first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.