Web Tracking Manager (m/f/d)

METRO Markets; Düsseldorf; Hybrid; EUR 60.000 - 75.000; Vollzeit

Zusammenfassung

An innovative company in B2B commerce is seeking a Web Tracking Manager to enhance its web analytics processes. This role involves designing and maintaining tracking implementations, collaborating with data engineers, and ensuring data quality across digital properties. Ideal candidates have 3–5 years of experience in web analytics and expertise in GA4 and Google Tag Manager. Flexible working hours and a supportive environment are offered.

Leistungen

Innovative product opportunities

Diverse international environment

Flexible working hours

Qualifikationen

• 3–5 years of experience in web analytics, data engineering, or technical implementation roles.
• Hands-on experience with GA4, GTM (web + server-side), and cloud data warehouses.
• Strong SQL skills and understanding of data pipeline tools.

Aufgaben

• Design and maintain web tracking implementations using GA4 and Google Tag Manager.
• Develop tagging specifications and implement advanced event tracking.
• Collaborate with data engineers to structure data pipelines.

Kenntnisse

Web analytics

GA4

Google Tag Manager

SQL

Data engineering

Data quality assurance

Tools

BigQuery

ClickHouse

Dataform

Jobbeschreibung

Online marketplaces have never been this awesome.

We are looking for a Web Tracking Manager to join our Web Analytics team. In this role, you'll design, implement, and maintain robust client-side and server-side tracking infrastructure to ensure reliable data collection across our digital properties. You'll work closely with developers, analysts, product and marketing teams to ensure consistent, privacy-compliant, and high-quality data flows.

Key Responsibilities

• Design and maintain web tracking implementations using GA4 and Google Tag Manager (client- and server-side).
• Develop tagging specifications and implement advanced event tracking (custom events, e-commerce, consent management).
• Collaborate with data engineers to structure data pipelines and ensure accurate delivery into analytics databases.
• Troubleshoot and validate data collection, as well as monitor tracking health.
• Contribute to documentation, best practices, and cross-team knowledge sharing on data collection standards.

You\'ve got

• 3–5 years of experience in web analytics, data engineering, or technical implementation roles.
• Hands-on experience with GA4, GTM (web + server-side), and cloud data warehouses (BigQuery, ClickHouse).
• Strong SQL skills and understanding of data pipeline tools (e.g., Dataform).
• Knowledge of data quality assurance, debugging tools, and consent management systems.
• Strong attention to detail and ability to bridge technical and business needs.
• Understanding of marketing tracking, attribution, and data governance principles.

We\'ve got

• Innovative product and exciting career opportunities in an agile environment with a start-up mentality
• A diverse and vibrant international environment of 70+ different nationalities
• Flexible working hours and hybrid working with also flexible home office policy

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.