Web Designer

Fella Health; Berlin; Remote; EUR 48,000 - 72,000; Full time

Job summary

AIOS is seeking a Web Designer to own the look and conversion of our web properties. You’ll go beyond visuals to drive actions, shaping offers, building pages, and learning from results. You’ll design across landing pages, funnels, and onboarding flows, leaning on AI to accelerate design, build, and testing.

You’ll work asynchronously in a remote, fully flexible setup. You’ll collaborate with growth leaders and own the end-to-end web conversion, using Figma and Webflow to ship fast while

Qualifications

• 3+ years designing high-performing websites and landing pages.
• Strong understanding of what motivates people to convert.
• Experience with onboarding, checkout or other conversion touchpoints.
• Ability to design for multi-market pages and different languages.
• Familiarity with SEO and page speed considerations.

Responsibilities

• Own web conversion end to end from insight to live page.
• Design landing pages, funnels, quizzes and onboarding flows.
• Work with AI to design, build and test pages rapidly.
• Move designs from Figma to frontend code using Webflow.
• Iterate based on CRO insights and performance data.

Skills

Web design

Landing pages

CRO

User psychology

A/B testing

AI-powered design

Design to code

Figma

Webflow

Education

Bachelor or equivalent in design/related field

Tools

Figma

Webflow

Frontend coding

Job description

• As Web Designer at AIOS, you’ll own how our brands look and perform on the web, and you’ll own the outcome, not just the pixels. We expect you to do much more than design the website. You’ll find the insight, shape the offer, design the page, build it, ship it and learn from the results
• Flashy design isn’t the job. Getting people to act is. Every page you make should help a real person take the next step towards treatment that can change their life
• You’ll design landing pages, funnels, quizzes and onboarding flows across Bolt Pharmacy, Bolt Med and the new markets we’re launching. You’ll lean on AI to design, build and test at a pace a traditional team can’t match
• This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice, as long as you’re around until midday Pacific Time every weekday
• This is a hands-on individual contributor role. You’ll report directly to Ryan Wu, our Head of Design. You’ll work closely with Michael McCann, our CRO Lead
• You’ll sit within the Growth team, which is currently led by our CEO (Richie). I (Richie) intense, so you’ll also be intense. You’ll work long days and regularly work weekends
• This is an awful job for the vast majority of people looking for a job. Stay away! And for the right person, this will be the best role of your life :)
• You’ll own web conversion end to end, from insight through to live page. This role exists to turn growth bets into high-converting pages, fast
• Strategic ownership: Own the outcome, not the artefact. Spot what’s holding conversion back, form a point of view, make the case and see it through. We want you shaping what we build, not just how it looks
• High-converting web design: Design websites, landing pages, funnels and onboarding flows that get people to act. Clear hierarchy, sharp copy flow and a strong offer beat decoration every time
• Value propositions: Turn what we know about our patients into compelling USPs and value propositions, then test which ones land
• Follow the scent: Take the scent trails you’re given (data, research, CRO insights, a hunch from the founders) and turn them into high-converting designs, with a high degree of autonomy
• Figma to live: Get your designs out of Figma and into frontend code yourself. We currently use Webflow. No handoff queue, no waiting on a developer
• AI-powered design and build: Use AI to design, build and generate A/B tests and landing pages. Prompt your way to high-quality work rather than doing it all by hand
• Systems that scale: Build and improve the AI workflows, components and templates that let one designer do the work of a whole team, while keeping brand quality high
• Ship fast: Go from idea to live test in days, not weeks. Read the results, cut what doesn’t work and double down on what does

AI-native: At the forefront of AI in design. You already use it in your day-to-day workflow, you’re strong at building AI systems that scale your output, and you’re keen to push adoption furtherCraft: High standards for polish, spacing, responsiveness and load speedDesign to code: Comfortable moving your own designs into frontend code. Webflow experience is helpful but not essentialSpeed: You ship fast without dropping quality. You’d rather get something live and learn than polish it in Figma for another weekExperience: 3+ years designing high-performing websites and landing pages, with a portfolio that shows results, not just visualsUser psychology: A strong understanding of what motivates people to convert, and how hierarchy, copy, proof and friction shape a decisionOwnership: Self-directed and happy to own work from insight through to live page. You don’t wait for direction, you find what’s missing and fix itValue propositions: Able to craft compelling USPs and value propositions, and put them on a page so they landCRO: Experience running or designing for A/B and multivariate testsAnalytics: Comfortable reading performance data and using behaviour tools to decide what to try nextProduct flows: Experience with onboarding, checkout or other key conversion touchpointsRegulated markets: Experience designing for healthcare, pharmacy or other regulated industriesDesign Systems : Experience building or maintaining component-based systems for testing and scaleMulti-market: Experience adapting pages for different countries and languagesSEO and performance: Understanding of how design choices affect SEO and page speed