VP Growth (f/m/d)

every®; Berlin; On-site; EUR 150,000 - 220,000; Full time

Benefits offered by this job

Equity (VESOP)

Performance-based pay

Job summary

Every. is seeking a senior growth leader to drive revenue from €40M to €250M and beyond in a multi-market DTC setting. You will own channel strategy across YouTube, search, affiliate, and organic, scale partnerships and influencer initiatives, and own pricing and discount architecture.

You will lead CRM, internationalisation, and a rigorous incrementality framework to optimise growth. You will work closely with product and tech on product-led growth, alongside a VP Brand & Product, with Growth

Qualifications

• Experience leading growth for a DTC business with strong P&L ownership.
• Proven ability to scale multi-channel marketing and measure incrementality.
• Strong analytical rigor with CAC/LTV/Contribution margin focus.
• Ability to hire, develop senior teammates and build a growth org.

Responsibilities

• Own performance marketing across YouTube, search, referral, organic, affiliate and beyond.
• Lead partnerships and influencer efforts to unlock new channels.
• Direct CRM and lifecycle management to improve retention and reactivation.
• Define internationalisation playbooks and market prioritisation.
• Own pricing and discount architecture, with cross-functional alignment on promo strategy.
• Build incrementality testing and marginal CAC/LTV targets with Finance.
• Lead a growth team including Head of Acquisition, Head of Partnerships, CLM and martech/analyst functions.
• Collaborate with product/tech on product-led growth and with Market/Brand on positioning.

Skills

Growth leadership

DTC marketing

Analytics & measurement

Pricing strategy

Job description

Intro

We make healthy eating effortless. Every. delivers 100% plant-based, additive-free meals, shock-frozen harvest-fresh and ready in under ten minutes, on a subscription built around habit rather than novelty. Our mission: simplifying healthy habits.

Around 50 people in Berlin, operating across Germany, Austria, Switzerland and the BENELUX. We're profitable-minded, we're roughly doubling this year, and we're building toward €250M and beyond.

Why this role

Most of our growth so far has come from one channel. We're strong on Meta, we've built an in-house influencer team and the creative function to support it, and we’re working on scaling Google. To continue growing at this pace we need to accelerate cracking new channels while building the operations to scale existing ones.

We don't know where our current channels top out. We've never run YouTube, podcast or TV. We have no organic motion and no internationalisation play-book. Our attribution and martech set-up works with concentrated spend but is too basic to measure incrementality around a diverse marketing mix. We need to advance the infrastructure to support more sophisticated testing.

Your Responsibilities

Performance marketing and everything that comes next: YouTube, search, referral, organic, affiliate, and the channels beyond performance — podcast, TV, OTT, OOH.

Partnerships and influencer. A real capability already, with far more in it.

CRM and lifecycle. Retention and reactivation are where a subscription business is won or lost. You'll hire and lead this.

Internationalisation. Which markets, in what order, with what playbook.

Pricing and discount architecture. Growth leads on pricing here. You own the structure, the promo calendar and the LTV/CAC trade-off. Brand has a voice on promo discipline and positioning, and the seam between you is explicit rather than assumed. Finance is your counterpart here.

Measurement. Building an incrementality layer on the attribution we already have. incrementality testing, marginal CAC, LTV/CAC targets by channel and by market, set jointly with finance — so we can evaluate large bets effectively.

A team. Our Head of Acquisition and her team, head of partnerships, an open Head of CLM, an open organic lead and an open martech / analyst function. Your job is to make them substantially better than they are today, and to raise the bar on who we hire next.

You’ll work closely with our product and tech team on product-led growth, and alongside a VP Brand & Product (incoming, currently founder led) who owns creative, positioning and product marketing. Growth and brand are peers here by design.

What You Bring

You’ve owned growth through a comparable leg — roughly €40M to €250M — as the person accountable for it. Not as a channel lead inside someone else’s scale-up.

Subscription or repeat-purchase DTC, ideally food or consumables, where retention and LTV drive the model. Physical product, not SaaS.

Group-level P&L. You’ve managed CAC, LTV and contribution margin, and you’ve cut spend when the marginal return didn’t justify it.

Hands-on with measurement, excellent analytical rigor. Incrementality testing, marginal CAC analysis, attribution reweighting. You know what a channel ceiling looks like before you hit it, and what to do next. You love crunching numbers.

You’ve opened and scaled new channels inside the performance mix (YouTube, search, influencer, organic, referral) and beyond it (TV, OTT, podcast, OOH, affiliate). From zero.

You’ve expanded into new markets and made it work.

You’ve owned pricing and discount architecture, with a track record you can point at.

You’ve hired, led and developed senior people. You know how to build a growth org, and you raise the bar rather than fill seats.

You’re comfortable with a blank canvas. We don’t have infinite resources in tech, data or brand. You’ll build with what’s here while the org catches up to the ambition.

Helpful, not required: DACH market depth; German; podcast, TV or OTT specifically.

On tenure: we weight depth over breadth. Four-plus years at one DTC business with internal progression tells us more than five logos.

We’re hiring a builder, not an operator. If you’ve scaled someone else’s proven playbook, this isn’t it. We’re looking for the person who built the engine at a DTC scale up.

So, this probably isn’t for you if

Your scaling story is executing an established playbook in a new geography

One channel did the work, however large the budget

You’ve led a single market or a single function without group P&L exposure

Pricing, positioning or retention were someone else’s problem

You’ve operated with effectively unlimited tech, data and brand resource (and cash)

What We Offer

The full growth mandate, reporting directly to a co-founder. Short path from analysis to decision.

Real budget authority from day one, including trust to make large uncertain bets. We’d rather you place them and read them honestly than avoid them.

A profitable, product-led business with genuine product-market fit. Not an unsustainable burn story.

Meaningful equity through our VESOP, alongside competitive base and performance-linked compensation.

Next steps

Every. is an equal opportunity employer. We hire on the strength of what you can do and how you think.

About Us

We aim to simplify healthy living. The future lies in delicious, sustainable food options that inspire better eating habits.