User Acquisition Owner

CrazyLabs; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading mobile games publisher in Germany is seeking a Mobile User Acquisition Owner to lead user acquisition strategies for new game releases. This role involves managing a team, optimizing paid marketing campaigns, and collaborating with product and creative teams to drive growth and profitability. The ideal candidate has over 4 years of experience in user acquisition within the gaming industry and strong analytical skills. Competitive benefits including health insurance and office perks are offered.

Leistungen

Private health insurance

Breakfast and lunch at the office

Choice of transportation (scooter, bicycle)

Paid sports activities

Gifts for special occasions

Technical and soft skills training

Competitive salary

Qualifikationen

• 4+ years of experience as a UA manager/lead in a gaming company.
• Proven experience in leading and mentoring a team.
• Strong analytical skills to derive actionable insights.

Aufgaben

• Lead and own the UA strategy for newly released games.
• Manage and mentor a team of UA managers.
• Optimize large-scale paid marketing campaigns.

Kenntnisse

Leadership and team management

Analytical skills

Campaign management

Collaboration

Communication

Adaptability

Proficiency in Excel

Jobbeschreibung

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Owner to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What You Will Be Working On

• Lead and own the UA strategy for newly released games, driving their growth and maximizing profitability.
• Manage and mentor a team of UA managers, fostering a collaborative, high-performing team environment.
• Collaborate with the creative team to co-direct and optimize creative strategies.
• Work alongside the product team to monitor performance, address challenges, and highlight growth opportunities.
• Monitor performance metrics and budgets across all phases of game launch and scaling.
• Hands-on management and optimization of large-scale paid marketing campaigns to exceed monthly goals.
• Lead strategic discussions with marketing platform partners to identify growth opportunities.
• Clearly communicate plans, progress, and challenges to management and cross-functional teams.
• Promote knowledge sharing across the marketing team and contribute to developing team capabilities.

Requirements

What We’re Looking For

• 4+ years of experience as a UA manager/lead in a gaming company – Must.
• Proven experience leading a team of UA professionals, including coaching, delegation, and performance management.
• Deep analytical skills, with a proven ability to analyze data trends and derive actionable insights.
• Solid track record of managing large-scale campaigns, especially on platforms like Facebook or Google Ads.
• Proficiency in Excel for data manipulation, trend visualization, and correlation analysis.
• A collaborative leader and excellent communicator who thrives in cross-functional environments.
• Ability to adapt quickly to change and manage multiple priorities in a fast-paced setting.
• Strong business-level English.
• Self-motivated, proactive, and accountable.
• Highly organized and process-oriented.

What We Offer

• Private health insurance from your first day
• Breakfast and lunch at the office, tailored to your preferences
• Choice of an electric scooter, bicycle, or transportation budget
• Paid sports activities and free use of our in-office gym
• Gifts for holidays and special occasions — including birthdays, weddings, childbirth, Women’s Day, Christmas, and more
• Regular team gatherings and company eventsandevents
• Opportunity to work with the latest technologies
• Technical and soft skills training to support your growth
• Competitive salary and a generous referral bonus program
• Amazing office!