Trade Marketing Manager

Haier Germany GmbH; München; Vor Ort; EUR 70.000 - 80.000; Vollzeit

Benefits dieser Stelle

Company pension

Corporate Benefits discounts

Purchase program

Wellpass membership

30 days vacation

Hybrid working

Permanent position

Zusammenfassung

Haier Germany GmbH is seeking a Trade Marketing Manager to drive growth across Germany & Austria from its Munich base, with hybrid working. The role focuses on translating product strategy into compelling retail activations across stores and e-commerce, aligning brand, product, and sales for maximum sell-out.

You will lead joint marketing strategies, manage NPI go-to-market plans, and ensure locally relevant, commercially effective campaigns with a strong shopper focus.

Qualifikationen

• Trade marketing and GTM experience in Consumer Goods/Retail.
• Experience launching products (NPI) and designing go-to-market programs.
• Strong understanding of German/Austrian retail and e-commerce landscapes.

Aufgaben

• Activate retail channels by translating product strategy into in-store and online executions.
• Lead development and rollout of trade marketing strategies and omni-channel campaigns.
• Coordinate with brand, product management, sales, and retail partners to ensure local relevance and ROI.
• Drive visibility, traffic, conversion and sell-out through cohesive go-to-market plans.

Kenntnisse

Trade marketing

GTM programs

Retail activation

Omni-channel campaigns

German language

English language

Jobbeschreibung

Job Posting Title Trade Marketing Manager

The challenge Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple; to be the number one Domestic Appliance and Smart Home business in Europe. As we grow our business, we are now looking for a new Trade Marketing Manager to drive our growth across Germany and Austria. If you’d love to take responsibility for driving our business growth, we’d love to hear from you.

The position is based in our Munich office with Hybrid working available. Salary of €70,000 - €80,000 Dependent Upon Experience + Benefits.

What you will do

The Trade Marketing Manager is responsible for activating the retail channel by translating product strategy into compelling, high-impact execution across physical stores and e-commerce environments, with the clear objective of driving visibility and sell-out of our products across Germany & Austria. You will lead the development and execution of joint trade marketing strategies and omni-channel campaigns for key retail and e-commerce partners. Acting as the central interface between brand, product management, sales, and retail partners, the function ensures that all activations are locally relevant, commercially effective, and executed with excellence at the point of sale. A critical dimension of the role is the strong linkage to product lines, lifecycle management and effective campaigns. The function translates product strategy into commercially effective go-to-market plans, ensuring that each category and New Product Introduction (NPI) is supported by best-in‑class retail activation across all channels. From launch readiness to sustained in‑market execution, the focus is on maximizing visibility, traffic to stores, conversion, and long‑term sell‑out performance. The role owns the successful rollout, activation, and scaling of NPIs in the market, ensuring alignment across all stakeholders and touchpoints. It requires a highly commercial and execution‑driven mindset, strong partner management capabilities, and a deep understanding of shopper behaviours and retail dynamics across Germany & Austria, combined with the ability to orchestrate integrated campaigns across the full omni‑channel ecosystem.

What you need to succeed

Trade Marketing and Go to Market experience gained with the Consumer Goods/Retail environment Experience in managing product launches (NPI), designing GTM programs, marketing planning and implementing campaigns Solid understanding of the German and Austrian retail and e-commerce landscape, particularly with the retail partners or channels related to Haier’s industry Proven track record of delivering measurable business impact through retail activation and sales programs Understanding of the digital and physical buying journey (omni‑channel) with a consumer centric mindset and a sense of detail driven execution excellence Strong network with our existing retail partners, especially Media Saturn and the Buying Groups Strong executional mindset with passion for trade & retail excellence and shopper impact Commercially driven with clear focus on sell‑out and ROI Ability to translate product features into compelling stories and retail activation A team player with strong project management and cross‑functional coordination skills Fluent in German and English

What we offer:

• Attractive remuneration and contribution to a company pension scheme
• Discounts on the website 'Corporate Benefits'
• Employee Purchase Program for Haier Products including Family and Friends
• Wellpass membership
• 30 days’ vacation and flexible working hours
• Hybrid working
• Permanent position

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high‑end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier‑europe.com.