Theatrical PR Manager, Germany, Amazon MGM Studios

Amazon Inc.; Berlin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Amazon MGM Studios seeks an experienced Theatrical PR Manager to spearhead Germany’s theatrical slate and craft corporate storytelling around the studio’s expansion. You’ll lead publicity campaigns, manage local agencies, orchestrate premieres, and build strong media partnerships to drive box office and cultural conversation.

You will work with US/EMEA teams, guide senior leaders, and ensure messaging is clear, timely, and regionally relevant across Germany.

Qualifications

• Experience in professional communications or public relations.
• Experience presenting to senior leadership.
• German market entertainment publicity experience in Germany.
• Proven track record leading theatrical publicity campaigns from strategy through execution.
• Demonstrated experience managing high‑profile talent relationships and media situations.
• Strong relationships with German media outlets, entertainment journalists, critics, and cultural orgs.
• Experience managing agency relationships and publicity budgets.
• Strong written and verbal communication in English and German.

Responsibilities

• Develop and lead strategic publicity campaigns for all theatrical releases in Germany.
• Create and execute corporate communications strategy around Amazon MGM Studios' theatrical expansion in Germany.
• Lead and manage local agency partners and external vendors.
• Orchestrate press events, premiere appearances, and influencer screenings across Germany.
• Build and maintain relationships with key media contacts and industry stakeholders in Germany.
• Advise senior leadership on cultural nuances and market opportunities.
• Monitor media coverage and campaign effectiveness in the German market.
• Coordinate cross‑functional teams to align local strategy with global priorities.
• Manage regional festival strategy and partnerships.

Skills

Public relations

Senior leadership pitches

Media relations (Germany)

Campaign strategy

Agency management

Corporate storytelling

Bilingual English/German

Publicity campaigns

Stakeholder management

Communication to executives

Education

Bachelor's degree or industry equivalent

Job description

Theatrical PR Manager, Germany, Amazon MGM Studios

Interested in shaping the future of movies and television as an integral part of a world-leading global communications team? Amazon MGM Studios brings together the world's best creators with the most passionate communities in a way no other entertainment brand can. We deliver distinctive, critically acclaimed and award-winning original movies like Project Hail Mary, The Sheep Detectives, American Fiction, and Challengers.

Amazon MGM Studios is seeking an experienced Theatrical PR Manager to lead our theatrical slate in Germany.

This role will develop and execute comprehensive publicity strategies for all theatrical releases across Germany, while also crafting corporate storytelling around Amazon MGM Studios' theatrical expansion across the market. You will serve as the senior PR strategist for the German theatrical market, working closely with our US and EMEA teams while leading local agency relationships and managing all aspects of theatrical PR campaigns. The ideal candidate will bring extensive knowledge of Germany’s entertainment and media landscape, established relationships with high-profile media and industry stakeholders, and a proven track record of delivering successful theatrical publicity campaigns that drive cultural conversation and box office results.

Key job responsibilities

• Develop and lead strategic publicity campaigns for all theatrical releases in Spain
• Create and execute corporate communications strategy around Amazon MGM Studios' theatrical business expansion in Germany
• Lead and manage local agency partners and external vendors to deliver best-in‑class campaigns
• Orchestrate press junkets, talent appearances, and premiere events across Germany
• Build and maintain relationships with key media contacts, critics groups, cultural influencers, entertainment journalists, talent representatives, and industry stakeholders
• Provide strategic counsel to UK and US-based leadership and cross‑functional partners on cultural nuances and market‑specific opportunities
• Develop messaging and provide issues management support for talent, filmmakers, and corporate spokespeople
• Monitor and report on campaign effectiveness, media coverage, and marketplace dynamics across Germany
• Design and oversee word‑of‑mouth screening programs, tastemaker events, and innovative stunts/activations to generate earned media
• Lead regional festival strategy and cultural partnerships in concert with global priorities
• Manage theatrical publicity budgets with a focus on efficiency and ROI
• Collaborate with cross‑functional teams including marketing, social, digital, and distribution
• Present campaign strategies and results to internal stakeholders and external partners
• Mentor and provide guidance to junior team members and agency partners

Basic Qualifications

• - Experience in professional communications or public relations
• - Experience communicating and presenting to senior leadership
• - Bachelor's degree or industry equivalent experience in Communications, Public Relations, Marketing, Journalism, or related field
• - Extensive entertainment publicity experience in the German market; demonstrated experience managing theatrical publicity campaigns for global tentpoles
• - Proven track record of leading successful theatrical publicity campaigns from strategy through execution
• - Demonstrated experience managing high‑profile talent relationships and navigating complex media situations
• - Strong relationships with German media outlets, entertainment journalists, critics, festival programmers, and cultural organizations
• - Experience managing agency relationships and publicity budgets
• - Proven ability to develop corporate messaging and storytelling for business initiatives
• - Strong written and verbal communication skills in both English and German

Preferred Qualifications

• - Experience managing complex and fast‑moving issues
• - Experience managing budgets
• - Experience dealing with high profile talent
• - Experience at a major studio, entertainment company, or leading PR agency
• - Deep understanding of the evolving media landscape and cultural trends in Germany
• - Experience working across theatrical and streaming windows
• - Understanding of box office metrics and the theatrical marketplace in Germany
• - Experience working collaboratively with international and regional teams to align local strategy with broader organizational priorities

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