Team Lead SEO, GEO & Digital Trust (f/m/d)

Meyandy LLC; Köln; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Hybrid work

Workation

28 vacation days

Christmas/Carnival time off

Buddy program

Learning & development

Team and Unit events

Health Pass

Zusammenfassung

Trusted Shops in Germany is seeking a Team Lead for AI Visibility, SEO & Digital Trust to steer a multidisciplinary team across technical SEO, AI visibility, and digital trust initiatives.

The role combines strategy, cross-functional leadership and hands-on definition of priorities, with a hybrid Cologne office and optional Berlin remote work. Strong English required; German language skills are a plus. Join a European brand focusing on trust and performance across digital ecosystems.

Qualifikationen

• Experience in technical SEO, website strategy, digital experience, or organic growth.
• Proven leadership of multidisciplinary teams and cross-functional initiatives across Product, Engineering, Marketing, and senior leadership.
• Strong expertise in crawlability, indexing, site architecture, Core Web Vitals, structured data, and log-file analysis.
• Knowledge of AI search, GEO, digital trust signals, brand visibility, and how search engines evaluate brands.
• Hands-on with tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Sistrix, and GTM; solid analytical and communication skills.
• Fluent English (C1) is a must; German is a plus.

Aufgaben

• Lead and develop a multidisciplinary team across technical SEO, AI visibility, website experience, and digital trust.
• Define priorities and turn business objectives into a clear, actionable roadmap.
• Shape Generative Engine Optimization strategy and strengthen visibility across AI search results and related ecosystems.
• Own strategic direction for technical SEO including crawlability, indexing, site architecture, Core Web Vitals, and structured data.
• Oversee the website as a platform for visibility, trust, conversion, and growth, coordinating with Product, Engineering, Content, and Marketing.
• Establish reporting frameworks using SEO, analytics, and AI-visibility tools and translate data into business recommendations.

Kenntnisse

Technical SEO

Team leadership

Cross-functional collaboration

Analytics

Communication

GEO & AI visibility

English proficiency

German language (nice to have)

Tools

Google Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Sistrix

GTM

Jobbeschreibung

Trusted Shops develops SaaS solutions for over 40 million users and 30,000 businesses across Europe. Our product suite includes products such as the Trustmark, Buyer Protection and the eTrusted experience feedback platform. Our products are part of a 25-year mission to enable trust between people and businesses in the digital age. Home of our AI Visibility, SEO & Digital Trust function is the Marketing Department, where we strengthen Trusted Shops’ visibility, credibility, and machine-readability across digital ecosystems.

Team Lead – AI Visibility, SEO & Digital Trust

Team Lead SEO, GEO & Digital Trust (f/m/d) Cologne (hybrid) or Berlin (remote) | Permanent Contract Full-time

Please note that only applications in English will be taken into consideration.

Tasks

• Team Leadership & Strategy: Lead and develop a multidisciplinary team across technical SEO, AI visibility, website experience, and digital trust. Define priorities and turn business objectives into a clear, actionable roadmap.
• AI Visibility & GEO: Shape Trusted Shops’ Generative Engine Optimization strategy and strengthen the visibility, credibility, and discoverability of Trusted Shops and its customers across AI search results, LLMs, and emerging agent ecosystems.
• Technical SEO & Digital Trust: Own the strategic direction for technical SEO, including crawlability, indexing, website architecture, Core Web Vitals, structured data, and machine readability. Strengthen digital trust signals across relevant platforms.
• Website Experience & Performance: Oversee the website as a key platform for visibility, trust, conversion, and business growth, working with Product, Engineering, Content, and Marketing to improve its overall performance.
• Analytics & Cross-Functional Leadership: Establish reporting frameworks using SEO, analytics, and AI-visibility tools, translate performance data into business recommendations, and lead cross-functional initiatives across key teams and stakeholders.

Experience

• Experience in technical SEO, website strategy, digital experience, or organic growth, ideally within SaaS, marketplace, or e-commerce environments.
• Proven experience leading multidisciplinary teams and cross-functional initiatives across Product, Engineering, Marketing, and senior leadership.
• Strong technical SEO expertise, including crawlability, indexing, website architecture, Core Web Vitals, structured data, and log-file analysis.
• Good understanding of AI search, GEO, digital trust signals, brand visibility, and how search engines and AI systems evaluate brands.
• Hands-on experience with tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Sistrix, and GTM, combined with strong analytical and communication skills.
• Fluent English (C1) is a must, and fluent German is nice to have

What we offer you

• Hybrid work: Combine flexible remote work with team time in the Cologne office (on-site days depending on your location)
• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway
• 28 vacation days
• 2.5 additional days off at Christmas, New Year's Eve and Carnival
• Buddy program (an experienced trustee is at your side)
• Individual learning & development opportunities (internal & external trainings, e-learnings)
• Events (Team Events, Unit Events, etc.)
• Health Pass (free online and offline sports, fitness, and health courses)
• Permanent contract with Europe’s trusted brand

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Team Lead SEO, GEO & Digital Trust (f/m/d) — Trusted Shops SE (DE).

Mots-clés : Marketing, Remote.