Team Lead Business Development (d/f/m)

Personio; Berlin; Hybrid; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Salary package

28 days paid vacation

Flex Days (20 per year)

Impact Day

Equity (pre-IPO)

Diversity & inclusion

Job summary

Personio is seeking a Business Development Team Lead for Manufacturing to build and coach a high-performing BDR team focused on generating New Business pipeline in the Medium and Mid Market segments.

You will own pipeline performance, optimise outbound strategies, and guide BDRs on prospecting, stakeholder mapping, and multi-threading while leveraging industry insights to shape messaging and account strategies.

Qualifications

• At least 1 year of leadership experience in a B2B sales environment, ideally leading or developing BDRs, SDRs, or other commercial teams.
• Strong experience and understanding of the Manufacturing vertical – through industry work or managing Manufacturing customers within a B2B SaaS environment.
• Proven experience in New Business pipeline generation, outbound sales, and engaging complex buying groups.
• A highly independent and proactive mindset with ownership and the ability to create structure and momentum independently.
• Demonstrated ability to innovate and experiment with new sales approaches, messaging, channels, and account strategies.
• Strong analytical skills and experience working with CRM systems such as Salesforce, HubSpot, or similar platforms.
• Hands-on experience with AI tools such as Claude, ChatGPT, or similar technologies, and a genuine interest in applying AI to improve sales effectiveness and productivity.

Responsibilities

• Lead, coach, and develop a high-performing BDR team across the Medium and Mid Market segments.
• Own pipeline performance and ensure the team consistently generates high-quality, commercially relevant New Business opportunities.
• Develop and continuously optimise our outbound strategy for the Manufacturing vertical.
• Coach BDRs on prospecting, qualification, stakeholder mapping, multi-threading, and engaging complex buying groups.
• Bring industry insights into messaging, sales plays, account strategies, and enablement.
• Identify, test, and scale innovative sales approaches, channels, and AI-powered ways of working.
• Use data to identify performance opportunities and continuously improve conversion, productivity, and pipeline quality.
• Collaborate closely with AEs, Marketing, RevOps, Enablement, and other GTM teams to drive success within the Manufacturing vertical.

Skills

Leadership experience

B2B sales

New business pipeline

Outbound sales

German language proficiency

English language proficiency

CRM analytics

Tools

Salesforce

HubSpot

Claude / ChatGPT

Job description

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

This role requires 3 days per week in the office in Berlin

How you'll make an impact at Personio

As a Business Development Team Lead for Manufacturing, you will lead and develop a high-performing BDR team focused on generating New Business pipeline across the Medium and Mid Market segments. This is a unique opportunity to combine strong people leadership with vertical expertise and commercial ownership. Manufacturing is a strategically important segment with complex organisations, buying groups, and customer challenges. We are looking for a leader who understands the industry and can help shape how we successfully engage and win customers in this vertical. You will take ownership of your team's performance while continuously developing new and innovative sales approaches. We are looking for someone who is proactive, entrepreneurial, and comfortable operating independently – someone who identifies opportunities, experiments with new ideas, and turns successful approaches into scalable best practices. Alongside leading your team, you will help shape our Manufacturing outbound strategy and drive innovation through data, AI, and modern sales technology.

Role Responsibilities: What you'll do

• Lead, coach, and develop a high-performing BDR team across the Medium and Mid Market segments.
• Own pipeline performance and ensure the team consistently generates high-quality, commercially relevant New Business opportunities.
• Develop and continuously optimise our outbound strategy for the Manufacturing vertical.
• Coach BDRs on prospecting, qualification, stakeholder mapping, multi-threading, and engaging complex buying groups.
• Bring industry insights into messaging, sales plays, account strategies, and enablement.
• Identify, test, and scale innovative sales approaches, channels, and AI-powered ways of working.
• Use data to identify performance opportunities and continuously improve conversion, productivity, and pipeline quality.
• Collaborate closely with AEs, Marketing, RevOps, Enablement, and other GTM teams to drive success within the Manufacturing vertical.

Role Requirements: What you need to succeed

• At least 1 year of leadership experience in a B2B sales environment, ideally leading or developing BDRs, SDRs, or other commercial teams.
• Strong experience and understanding of the Manufacturing vertical – either through working directly in the industry or through building, managing, or developing Manufacturing customers within a B2B SaaS environment.
• Proven experience in New Business pipeline generation, outbound sales, and engaging complex buying groups.
• A highly independent and proactive mindset with a strong sense of ownership and the ability to create structure and momentum independently.
• Demonstrated ability to innovate and experiment with new sales approaches, messaging, channels, and account strategies.
• Strong analytical skills and experience working with CRM systems such as Salesforce, HubSpot, or similar platforms.
• Hands-on experience with AI tools such as Claude, ChatGPT, or similar technologies, and a genuine interest in applying AI to improve sales effectiveness and productivity.
• Fluent German at C2 level and strong business-level English.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 3 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remotely from other locations. Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
• Make an impact on the environment and society with 1 (fully paid) Impact Day
• Receive generous family leave, child support, mental health support, and sabbatical opportunities
• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch.