Strategic Marketing Manager (m/f/x)

ZEISS Group; München; On-site; EUR 70,000 - 90,000; Full time

Job summary

A leading global technology company in Munich is seeking a Strategic Marketing Manager (m/f/x) to develop and define marketing strategies, drive product launch plans, and collaborate with various stakeholders. The ideal candidate has at least 5 years of marketing experience in healthcare, excellent analytical and communication skills, and is fluent in English and ideally German. This role also offers the chance to work in an international environment with significant flexibility.

Qualifications

• Minimum of 5 years of work experience in Marketing, preferably in Ophthalmology or at least in Healthcare.
• Fluent in English and ideally German; other languages beneficial.
• High flexibility and willingness to travel internationally.

Responsibilities

• Develop and define the Marketing strategy and deployment for products and services.
• Create strategic positioning statements based on analysis, insights, and value propositions.
• Steer relevant project partners for product launch campaigns.

Skills

Excellent analytical skills

Data-driven mindset

Strong communication skills

Structured thinking

Creativity

Education

Bachelor / Master’s degree in Marketing, Business Administration or Science

Job description

Join to apply for the Strategic Marketing Manager (m/f/x) role at ZEISS Group

Your role

• Development and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: you will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions with your project team and agencies.
• Development and definition of product launch plans: in constant communication with markets and product management you will act as a team and define product launch plans for workflows and products.
• Steering of relevant project partners for launch campaigns: you will work with product management, communication departments and clinical regulatory stakeholders to steer and implement integrated marketing plans for global launches.
• Internal and external collaboration: you will work with various internal and external stakeholders to drive the successful execution of the growth plans for ZEISS SMILE pro and increase global market presence.

Your profile

• Bachelor / Master’s degree in Marketing, Business Administration or Science.
• Minimum of 5 years of work experience in Marketing, preferably in Ophthalmology or at least in Healthcare.
• Excellent analytical skills, data‑driven mindset.
• Strategically oriented, with solid business acumen.
• Passion for Marketing & Creativity.
• Curious and fascinated by understanding customers and their deep motivations.
• Structured in thinking and acting, with proven planning and aligning skills.
• Strong communication skills; can easily translate ideas into inspiring presentations and visualizations, in spoken and written English (additional languages a plus).
• Fluid in English and ideally German; other languages beneficial.
• High flexibility as well as willingness to travel internationally.

Your ZEISS Recruiting Team

Sabrina Rieker

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Strategy/Planning, Business Development, and Project Management

Hospitals and Health Care and Manufacturing.

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