Specialist I, Integrated Retail, Retail Brand, Germany & Nordics

Nike; Berlin; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading sports brand is seeking a Specialist in Integrated Retail Marketing based in Berlin, Germany. The successful candidate will execute innovative retail marketing strategies and manage multiple initiatives across Germany and the Nordics. This role emphasizes collaboration with cross-functional teams and adapting global strategies for local markets. Ideal applicants should have a background in brand or retail marketing, possess strong organizational skills, and thrive in fast-paced environments.

Qualifikationen

• Experience in brand or retail marketing.
• Ability to manage multiple priorities and stakeholders.
• Strong organizational and execution skills.

Aufgaben

• Execute integrated retail marketing strategies across Germany & Nordics.
• Adapt EMEA directives and lead territory-originated priorities.
• Manage retail programming, EKIN activations, and window/I2 strategies.

Kenntnisse

Brand marketing

Retail marketing

Strong communication skills

Innovative thinking

Organizational skills

Jobbeschreibung

WHO YOU’LL WORK WITH:

As Specialist, Integrated Retail, Retail Brand you will be part of the Retail Brand team Germany & Nordics, as part of the Integrated Retail team andreport directly into the Manager, Integrated Retail, Retail Brand Germany & Nordics. In this role you will be based in Berlin andpartner with the territory VM&S and EKIN (product education and trialing activation) teams, EMEA Brand Management, Nike Direct and Sales teams. You’ll also collaborate closely with the EMEA Retail Brand, Experience and Brand Creative teams as well as a cross functional team from Merchandising and Supply Chain to deliver seasonal sport and lifestyle campaigns that elevate Nike’s brand distinction across Nike Direct stores and wholesale partners.

WHO WE’RE LOOKING FOR:

We’re looking for a passionate brand marketer who thrives in a fast-paced, matrixed environment. You bring apassion for sport,growth mindset, strong communication skills, and a knack for storytelling that connects with consumers. You understand omni-channel retail and know how to adapt global strategies for local markets. If you’re detail-oriented, collaborative, and energized by creating brand distinction at scale, this role is for you.

• Experience in brand or retail marketing
• Ability to manage multiple priorities and stakeholders
• Strong organizational and execution skills
• Innovative thinking and problem-solving
• Familiarity with EMEA retail marketplace dynamics

WHAT YOU’LL WORK ON:

You’ll support seasonal retail campaigns and consumer activations across Nike Direct stores and wholesale partners, ensuring every touchpoint reflects Nike’s brand priorities in sport and sport culture – lead by innovation, athletes and sport moments, activated with communities and amplified

with media, energy and entertainment in close collaboration with the functional teams. You’ll adapt EMEA strategies for Germany & Nordics, drive territory-led initiatives, and obsess the consumer experience from pinnacle to scale.

Your key responsibilities:

• Execute integrated retail marketing strategies across Germany & Nordics
• Adapt EMEA directives and lead territory-originated priorities
• Manage retail programming, EKIN activations, and window/I2 strategies
• Support multi-brand campaigns with marketplace partners
• Collaborate with cross-functional teams for flawless execution
• Handle operational tasks like PO opening, product tracking, and in-store support