Specialist Digital Marketing (m/w/d)

Dürr Systems; Bietigheim-Bissingen; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading industrial technology company in Bietigheim-Bissingen seeks a candidate to enhance its digital marketing efforts. The role includes analyzing market patterns, improving webshop performance, and using AI tools for data insights. The ideal candidate will have a solid background in digital marketing, strong analytical skills, and fluency in English. Attractive benefits include an appealing compensation package, health & well-being support, and professional development opportunities.

Leistungen

Attractive compensation package

Company pension scheme

Health & Well-being programs

Mobility benefits

Professional development opportunities

Attractive corporate culture

Qualifikationen

• Solid technical or academic background in international digital marketing.
• High degree of flexibility and ability to work independently.
• Excellent comprehension skills with strong communication abilities.

Aufgaben

• Analyze consumption patterns and market development of industrial paint products.
• Enhance webshop performance and customer experience using digital marketing.
• Use AI tools to automate data analysis for industrial products.

Kenntnisse

Digital marketing principles

Analytical thinking

Communication skills

Sales psychology

Fluency in English

Adaptability

Ausbildung

Technical or academic background in digital marketing

Tools

MS Office applications

Jobbeschreibung

Responsibilities

• Analyze and understand consumption patterns, growth, and market development of industrial paint products.
• Develop a strong understanding of digital marketing principles that drive sustainable business growth.
• Apply these principles to Dürr’s industrial products webshop to enhance performance and customer experience.
• Use AI-based tools to automate data collection, analysis, and insights generation for industrial products.
• Transform unstructured data into decision-relevant business intelligence.
• Support the integration of the Dürr webshop into SAP, with a focus on finishing processes.
• Design and implement strategies to attract high-value customers and scale long-term growth.

Qualifications

• Solid technical or academic background, ideally with a focus on international digital marketing.
• Sound knowledge of economics and business fundamentals.
• High degree of flexibility, adaptability, and ability to work independently.
• Excellent comprehension skills combined with strong communication abilities and a structured working style.
• Strong analytical thinking and problem-solving skills.
• Good knowledge of statistics and sales psychology.
• Fluent English (written and spoken); additional languages are a plus, especially Italian.
• Team-oriented mindset with strong interpersonal and communication skills.
• Confident user of IT tools, particularly MS Office applications.
• A dynamic, international working environment shaped by teamwork and innovation.

Benefits

• Attractive compensation package, including holiday and Christmas bonuses as well as profit-sharing.
• Company pension scheme and additional benefits for long-term financial security.
• Health & Well-being: preventive medical check-ups, vaccination programs, massages, and discounts on sports and leisure activities.
• Mobility benefits: subsidies for public transport tickets, parking facilities, and support in fleet management.
• Professional development: access to extensive training programs, individual career development opportunities, and modern learning platforms.
• Corporate culture: regular company events and attractive corporate benefits.