Social Media Strategy Manager

Pulse Advertising; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Global offices

Hybrid remote policy

Career coaching & workshops

Dog-friendly offices

Zusammenfassung

Pulse Advertising in Berlin seeks a Manager Strategy to lead bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients. You'll integrate data, culture, and creativity to move brands forward using AI as a core toolkit.

You'll partner with Client Services, Paid Media, and Data teams to ensure coherent, executable strategies across markets, with English fluency required and German/ French/Italian a strong plus.

Qualifikationen

• 3+ years agency experience in a strategy role, ideally in social media or digital.
• Fluent English; German, French or Italian a strong plus.
• Deep knowledge of social platforms and creator economy.

Aufgaben

• Own brand, digital, and social media strategies from insight to client presentation and execution handover.
• Serve as trusted strategic partner across social media, influencer marketing, creative, and integrated comms.
• Conduct audience, brand, and competitor analyses using social listening and trend analysis tools.
• Develop creator, influencer, and UGC strategies across industries including FMCG and tech.
• Contribute to pitch and new business processes with strategic rigour and quick thinking.
• Collaborate with Client Services, Paid Media, and Data teams to ensure coherent, executable strategies.

Kenntnisse

Social media strategy

Client communication

AI-powered marketing

Strategic thinking

Cross-market teamwork

Tools

GWI

Brandwatch

Audiense

Pulsar

B4P

Jobbeschreibung

We're building the future of social and strategy is at the heart of it. As Manager Strategy at Pulse Advertising, you'll lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients. You'll bring together data, culture, and creativity to shape work that actually moves brands forward with AI as a core part of your toolkit, not an afterthought.

We're building the future of social and strategy is at the heart of it. As Manager Strategy at Pulse Advertising, you'll lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients. You'll bring together data, culture, and creativity to shape work that actually moves brands forward with AI as a core part of your toolkit, not an afterthought.

Tasks

• You own brand, digital, and social media strategies from initial insight through to client presentation and execution handover
• You serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications, adapting your approach to different markets, cultural nuances, and local consumer insights
• You conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools to surface clear, actionable strategic recommendations that drive measurable client outcomes
• You develop creator, influencer, and UGC strategies across a wide range of industries including FMCG, retail, automotive, luxury, and technology
• You contribute to pitch and new business processes, bringing strategic rigour, quick creative thinking, and a confident point of view
• You collaborate closely with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across all markets

Requirements

• You have 3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories
• You bring deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, and you understand how platform behaviour and cultural context differ across markets
• You are confident working with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and know how to turn raw data into a sharp point of view
• You work confidently with AI-powered marketing tools and know how to use them to elevate strategic thinking and client recommendations
• You can think on your feet, coming up with clever, socially native solutions in the room with clients and the team, not just in a deck
• You bring a collaborative, low-ego approach, communicate and present with impact, and thrive in fast-moving, international environments. English fluency is required, German, French, or Italian a strong plus

Benefits

• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
• We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
• Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
• Keep your commute to a minimum: you’ll find all our offices right in the city centre
• For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices