Senior Manager Social Media Management

Pulse Advertising; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Office locations worldwide

Career coaching

Hybrid remote 2 days/week

Global team collaboration

Dogs welcome

Zusammenfassung

Pulse Advertising is seeking a Senior Social Media Manager to lead TikTok-first strategies for global brands, driving creative direction and cross-channel execution. You will partner with clients as a senior advisor, shaping briefs and delivering platform-native campaigns that resonate across TikTok, Reels, and Stories.

The role requires hands-on leadership, a strong creative and strategic mindset, and fluency in German and English.

Qualifikationen

• 5+ years of hands-on experience in social media management with a clear TikTok focus and proven results across global brands.
• Strong understanding of trend cycles, FYP mechanics, and platform-native engagement.
• Experience managing multi-brand accounts with a global-to-local content model, especially for DACH regions.
• Hands-on creative able to translate concepts into platform-native formats.
• Experience with AI tools to scale work and familiarity with analytics platforms.
• Confident leading senior client relationships and communicating platform logic clearly.
• Fluent in German and English.

Aufgaben

• Own TikTok-first content strategies for key global brand accounts and define platform-native formats and pillars.
• Lead content planning and execution across TikTok, Reels, Stories, and complementary formats.
• Manage social across multiple brands within a single parent account with regional adaptation (DACH focus).
• Steer projects from briefing to delivery as a senior client partner.
• Track, synthesize, and present performance data with actionable insights for clients.
• Mentor junior and mid-level teammates and contribute to pitches and new business proposals.

Kenntnisse

TikTok focus

Multi-brand management

Client leadership

Content ideation

Analytics & reporting

Mentoring

Tools

Canva

Video editing tools

Social analytics platforms

Jobbeschreibung

You don't just manage social media, you shape how brands show up on it. As a Senior Social Media Manager at Pulse Advertising, you lead multi-platform strategies for global brand accounts, drive creative direction, and set the standard for platform-native excellence. You know what's about to peak on TikTok before it peaks, and you're as strong creatively as you are strategically, ideating concepts in a client workshop and owning their execution the next day. You're a trusted senior partner to clients and a go-to voice internally, someone who takes ownership of outcomes, not just outputs. If you're ready to lead at the intersection of strategy, creativity, and impact, this is your next chapter.

Tasks

• You own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results
• You lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand
• You manage social media across multiple brands within a single parent account, adapting global content frameworks for regional markets with a particular focus on DACH
• You act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality
• You track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations
• You mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing your platform expertise to grow both the team and the account base

Requirements

• You bring 5+ years of hands-on experience in social media management with a clear TikTok focus, including proven results across global or multi-market brand accounts- ideally in consumer goods, home appliances, or lifestyle hardware
• You think in TikTok: trend cycles, FYP mechanics, algorithm behaviour, and the instinct to know what feels native versus what kills engagement
• You are comfortable operating within multi-brand account structures and familiar with global-to-local content models, managing competing brand identities across markets without losing quality or speed
• You are a hands-on creative with the ability to concept campaign ideas and translate them into platform-native formats that resonate with audiences and impress clients
• You are experienced with Canva, video editing tools, and social analytics platforms and actively use AI tooling to scale your work
• You are confident leading senior client relationships, communicating platform logic clearly, managing expectations and influencing decisions at stakeholder level.
• You are fluent in both German and English

Benefits

• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
• We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
• Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
• Keep your commute to a minimum: you’ll find all our offices right in the city centre
• For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices