Social Media Manager, Copywriter

Jobtailor; Deutschland; Remote; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a proactive Social Media Manager in Germany to grow our cross-platform presence. You will craft content strategies for Instagram, YouTube, and TikTok, plan calendars, and collaborate with the Video Editor to produce scalable campaigns.

You should bring proven experience in social media, a strong grasp of crypto markets, and a data-driven approach to optimization and growth.

Qualifikationen

• Proven success in social media management.
• Knowledge of crypto, trading, and finance sectors.
• Ability to research new topics independently.
• Strong copywriting for audience-specific formats.
• Growth-minded with KPI focus: conversions, retention, scalability.
• Understanding of Instagram, YouTube, TikTok algorithms.
• Experience using analytics to improve content performance.

Aufgaben

• Develop cross-platform content strategies for social channels.
• Plan, coordinate, and optimize content calendars.
• Design campaigns, recurring series, and scalable content mechanics.
• Analyze performance data and derive optimization measures.
• Run A/B tests for hooks, thumbnails, titles, and formats.
• Identify trends and translate them into high-performing ideas.
• Collaborate with Video Editor and manage content production.
• Develop engagement and community strategies.
• Set clear growth targets and track progress toward them.
• Expand social media as a measurable growth channel with the founder.

Kenntnisse

Social Media Management

Content Strategy Development

Analytics Tools Proficiency

Growth-Oriented Mindset

Crypto & Trading Knowledge

Tools

Instagram Insights

YouTube Analytics

Jobbeschreibung

• Develop cross-platform content strategies for Instagram, YouTube, and TikTok
• Plan, coordinate, and optimize content calendars
• Design campaigns, recurring series, and scalable content mechanics
• Analyze performance data and derive specific optimization measures
• Conduct A/B tests for hooks, thumbnails, titles, and formats
• Identify trends early and translate them into high-performing content ideas
• Work closely with the Video Editor and strategically manage content production
• Develop engagement and community strategies
• Define clear growth targets and track progress toward achieving them
• Work closely with the founder and expand social media as a measurable growth channel

Requirements

• Demonstrable success in social media management
• Ideally, experience in the education, crypto, trading, or finance sectors
• In-depth knowledge of crypto and trading
• Understanding of current market trends and relevant narratives
• Ability to independently research and assess new topics
• Experience writing compelling, audience-specific copy for different formats and platforms
• Growth-oriented mindset focused on KPIs, conversion, retention, and scalability
• Strategic understanding of the Instagram, YouTube, and TikTok algorithms
• Proficiency with analytics tools such as Instagram Insights and YouTube Analytics
• Ability to develop viral ideas with a clear strategic objective
• Independent, structured, and responsible approach to work
• No micromanagement required

Core Competencies

Demonstrates expertise in developing cross-platform content strategies and optimizing social media performance through data analysis and trend identification. Proven ability to create engaging content tailored to specific audiences while achieving measurable growth targets.

Highest-signal resume keywords

• Social Media Management
• Content Strategy Development
• Analytics Tools Proficiency
• Growth-Oriented Mindset
• In-Depth Knowledge of Crypto and Trading

Hard Skills

• Content Calendar Optimization
• A/B Testing
• Performance Data Analysis
• Compelling Copywriting
• Trend Identification

Soft Skills

• Independent Research
• Structured Work Approach
• Responsibility

Industry Keywords

• Education Sector
• Crypto Sector
• Trading Sector
• Finance Sector
• Market Trends

Tools & Technologies

• Instagram Insights
• YouTube Analytics