Social Media Lead (all genders) - Lounge by Zalando

Zalando; Berlin; Presencial; EUR 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

27 days of holiday a year

40% off fashion and beauty products

Lounge discounts

Family support

Company pension scheme

Employee shares programme

Wellbeing options

Training platform

Paid volunteering days

Relocation assistance

Resumo da oferta

Lounge by Zalando seeks a Social Media Lead to own its European organic social presence, focusing on Instagram and TikTok. You will steer creative agencies, align cross-functional partners, and translate strategy into executable plans that drive brand awareness and affinity.

You will oversee narrative formats, tone, and visual standards to keep Lounge culturally relevant and distinctive, reflecting our Not your average outlet motto.

Qualificações

• 7+ years of leadership in social media strategy and execution.
• Experience managing organic social from strategy to delivery.
• Strong knowledge of fashion, internet culture and platform trends.
• Fluent English with strong written and verbal communication.
• Ability to brief, direct, and evaluate external agencies.

Responsabilidades

• Own the Organic Social Roadmap and strategy across Europe.
• Turn strategy into quarterly activation plans and content calendars.
• Direct and brief external agencies; ensure quality and deadlines.
• Develop distinctive narrative formats to boost brand affinity.
• Set tone of voice and visual guidelines for channels.
• Establish frameworks to measure reach, sentiment, engagement and affinity.
• Test new formats and platform features regularly.
• Improve production velocity from briefing to asset handovers.
• Collaborate with Influencer Marketing, Paid Social and Retail teams.
• Present plans and results to leadership and peers.

Conhecimentos

Social media strategy

Agency management

Content ideation

Team leadership

Trend spotting

Fluent English

Ferramentas

Instagram

TikTok

Pinterest

YouTube

Descrição da oferta de emprego

THE ROLE & THE TEAM

As our Social Media Lead, you take full ownership of Lounge by Zalando's organic social media presence across Europe. You are responsible for defining our long-term organic social strategy and translating it into tactical execution across core channels, particularly Instagram and TikTok. Rather than supervising from the sidelines, you directly steer our agency network and coordinate cross-functional resources to deliver high-quality content at pace. Your remit centres on two core goals: building brand awareness and strengthening brand affinity. You will keep Lounge culturally relevant and creatively distinctive, giving substance to our brand promise: Not your average outlet.

ABOUT LOUNGE BY ZALANDO

Lounge by Zalando is an online outlet for fashion and lifestyle products in 25 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it. Our motto: Not your average outlet.

https://www.zalando-lounge.de

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Own the Organic Social Roadmap: Take end-to-end accountability for setting, developing, and executing the organic social media strategy for Lounge by Zalando, directly driving brand awareness and brand affinity across Europe.
• Turn Strategy into Delivery: Convert brand priorities into concrete quarterly and monthly activation plans, managing content schedules, milestone deadlines, and channel priorities.
• Steer Agency Partners: Direct, brief, and hold our external creative, production, and social agencies accountable. Establish clear quality benchmarks, challenge creative concepts, and ensure reliable output across campaigns and always-on formats.
• Strengthen Brand Relevance: Put Lounge at the heart of relevant conversations in fashion and online culture. Develop distinctive narrative formats that turn occasional viewers into engaged followers.
• Protect Tone of Voice and Aesthetic Standards: Set and safeguard channel-specific guidelines for visual style, tone of voice, and community interactions, ensuring our presence is recognisable across every touchpoint.
• Track Meaningful Metrics: Establish practical measurement frameworks focused on organic reach, sentiment, engagement quality, and brand affinity.
• Test New Formats and Platform Features: Set up regular testing cycles across emerging platform tools, algorithmic shifts, and creative workflows to keep Lounge relevant on current feeds.
• Improve Production Velocity: Review and streamline end-to-end operational routines across briefing, feedback rounds, asset handovers, and scheduling to maintain high publishing standards without unnecessary friction.
• Align with Broader Marketing Channels: Work closely with Influencer Marketing and Paid Social so that organic activity supports and reinforces wider multi-channel campaigns.
• Partner with Retail: Align closely with the Retail team on key commercial priorities, and pioneer innovative formats to showcase and promote the brand partners we feature on Lounge.
• Stakeholder Communication: Present channel plans, testing results, and performance updates clearly to leadership and peer teams, making the commercial and brand value of organic social transparent.

WE'D LOVE TO MEET YOU IF

• You bring 7+ years of experience leading social media strategy and execution, with a strong background in fashion, lifestyle, or consumer e-commerce.
• You have managed an organic social function end-to-end, taking an overarching concept, shaping it into operational plans, and managing agency delivery against clear targets.
• You follow contemporary fashion, internet culture, and platform trends closely, with a practical sense for what makes social content engaging and visually sharp.
• While you steer external partners strategically, you are equally confident rolling up your sleeves when needed: writing a creative concept, drafting a script, or picking up a phone or camera to shoot on the ground.
• You have significant experience briefing, directing, and evaluating creative agencies, ensuring work arrives on schedule and meets agreed brand standards.
• You possess a practical, detailed understanding of Instagram and TikTok mechanics, algorithms, and formats, knowing how to generate organic reach consistently.
• Familiarity with Pinterest and YouTube as emerging growth channels is a strong plus.
• You understand how to read performance data and community feedback to refine creative ideas and adjust publishing tactics.
• You are comfortable working autonomously, taking decisions independently, and handling ambiguity in a fast-paced retail environment.
• You speak and write fluent English, with the ability to pitch creative concepts persuasively and keep internal partners aligned.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Family support, including counselling and dedicated services for parents and carers
• Company pension scheme
• Employee shares programme
• Health and wellbeing options, including Wellhub Mental health support and coaching
• Development through our training platform and biannual peer-to-peer review
• 2 paid volunteering days a year
• Relocation assistance (subject to prior agreement)

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle - one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds. We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential. We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the Starting Point …

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