Social Media & External Communication Manager

Free resume; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Agent F sucht einen erfahrenen Social Media & External Communication Manager in Berlin. Du verantwortest die Präsenz des Gründers und des Unternehmens in LinkedIn, Instagram, YouTube, Blog und Newsletter.

Dabei pflegst du Beziehungen zu Journalisten, Medienmachern und Partnern und formulierst eine konsistente, glaubwürdige Stimme. Du bringst 3+ Jahre B2B-Kommunikation mit, beherrschst Deutsch und Englisch sicher und arbeitest routiniert mit Video editing, Design-Tools und KI-Unterstützung.

Qualifications

• Mindestens 3 Jahre Berufserfahrung in Content, Social Media oder Kommunikation für ein B2B-Unternehmen.
• Nachweis einer aufgebauten Audience und regelmäßigem Content
• Sehr gute schriftliche Deutsch- und Englischkenntnisse; täglicher Umgang mit Design-Tools und KI-Tools.

Responsibilities

• Tägliche Content-Erstellung für LinkedIn, Blog, Newsletter und Presse.
• Verwaltung des Gründerprofils und Aufbau journalistischer Beziehungen.
• Eine einheitliche Markenstimme über alle Kanäle sicherstellen und mit PR-Agenturen arbeiten.

Skills

Content-Erstellung

Social Media

Kommunikation B2B

Deutsch und Englisch

Tools

Design-Tools

AI-Tools

Video-Bearbeitung

Job description

Social Media & External Communication Manager

Job Description

About Agent F

Agent F is building an autonomous finance function: software that takes on the work of keeping a company’s finances in order. That means bringing information together from different systems, recording transactions correctly, preparing useful reports, and helping people understand what needs their attention.

Today, much of this work depends on spreadsheets, repeated data entry and people checking one system against another. Our ambition is to make that work increasingly automatic, while keeping every number explainable and every consequential action under clear control.

We are building towards a complete business management system for growing companies. This role will shape both the company and the way we work.

About the role

You will own how Agent F and its founder show up in the world: on LinkedIn, Instagram and YouTube, on the blog and in the newsletter, in the press, on podcasts and stages, and in the ecosystem around us. You will create and distribute content every day, run the founder’s profiles, manage relationships with journalists and media makers, and keep the network warm.

The bar is concrete. At least one to two good pieces of content go out every day. The audience grows, and it is the right audience: finance and operations leaders, founders and the people around them. Inbound interest arrives that can be traced back to something you published. You will have the founder’s time, the customers’ stories and the product’s progress as raw material; turning that into a consistent, credible voice is your job.

You will work closely with the Online Marketing Manager, who owns paid channels and the funnel. You own the organic, owned and earned side: the brand, the voice, the content and the relationships.

What you will build and own

The founder’s presence.

Positioning, editorial calendar, drafting and publishing, replies and community. The founder reviews; you run it.

The company’s channels.

LinkedIn, Instagram, YouTube, blog, newsletter. One voice, one visual identity, a cadence that does not slip.

Daily content.

Posts, short videos, articles, visuals. Take one idea and make it work across formats and channels.

External communication.

Press relations, podcasts, events and speaking, launches and announcements, partner communication; working with PR agencies where engaged.

The network.

Journalists, podcasters, communities and ecosystem contacts, kept on a live list and in a warm relationship.

Brand assets.

Guidelines, templates and tone of voice, kept current and actually used.

For example, a customer goes live and their CFO says something memorable in the final call. You would turn it into a founder post the same day, a short video for the company channel the next, a line in the newsletter and a pitch to a journalist who covers finance software, and track what came back from each.

What you bring

You have three or more years in content, social media or communications for a B2B company or a founder brand, with proof of an audience you built and content you shipped at pace. You write clearly in German and English, edit short video and work with design tools and AI tools every day.

You understand finance, software or the Mittelstand well enough to write for a demanding audience without embarrassing yourself or us. You can show us a channel you grew, a piece that worked and one that did not, and a press placement you earned. You are fast, consistent and allergic to empty posts, and you are comfortable approaching journalists and strangers.

Core experience

Daily content production across LinkedIn and at least one video platform, with measurable audience growth.

Writing in German and English for a professional audience; editing short video; working with design and AI tools.

Running a founder’s or an executive’s public profile.

Press and media relations: pitching, placing, maintaining relationships.

Community and network management in a B2B context.

Reading analytics and adjusting content to what works.

Useful additional experience

Experience in fintech, software or Mittelstand communications; newsletter growth; event and speaking logistics; working with PR agencies; podcast production.

What early progress could look like

In your first months, you would set the editorial rhythm for the founder and the company, get daily publishing running, refresh the channels and the brand assets, and place the first press and podcast appearances around our announcements.

We would look for the daily cadence holding, audience growing in the right segments, engagement rising and the first inbound conversations that trace back to content.

Operational excellence and customer commitments

You take pride in a brand that is consistent and a voice that is credible. Content ships daily, including during launches and travel. Press and public reactions are monitored and answered the same day.

When an announcement, a launch or a public issue needs attention outside normal hours, you are there, you keep the founder informed and you handle it with judgement.

How you will work

You report to the CEO and work closely with the founder on their presence, with the Online Marketing Manager on content and amplification, and with sales on customer stories. You will use AI tools for drafting, editing and analysis and remain responsible for the voice and the result.

Everyone shares responsibility for the whole company and the customer outcome. You will pick up the most important work or whatever is on fire, including tasks outside your specialty. You take initiative, bring in the right expertise and stay involved until the problem is resolved. Customer impact and urgency determine where you focus.

The role is full-time and based in Berlin

We work from our offices in Neukölln and Mitte and expect regular presence there. Hybrid arrangements with regular days in the Berlin office are possible in exceptional cases. German and English are required.

Share a channel you grew and three pieces of content you are proud of (at least one of them for a B2B audience). Tell us what worked, what did not and what you would publish for Agent F in your first week.