Social Media & Digital Content Manager (m/f/x) Multiple locations · Hybrid

Cloudflight; Kiel; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A tech company in Germany is seeking a Social Media Marketing Specialist to lead its global social media strategy across various platforms. The role requires 3–5+ years of experience in B2B content marketing, strong skills in copywriting and analytics, and a collaborative mindset. You will create engaging content, monitor performance, and establish the company as a thought leader in AI and software innovation. Proficiency in English and familiarity with social analytics tools is essential.

Qualifikationen

• 3–5+ years of experience in B2B social media and content marketing.
• Familiarity with paid social ad platforms.
• Proven ability to manage multiple content streams and campaigns.
• Strong copywriting, editing, and visual storytelling skills.
• Knowledge of SEO and digital marketing best practices.
• Collaborative mindset for cross-functional work.
• Fluent in English; additional European languages a plus.

Aufgaben

• Develop and execute a global social media strategy.
• Create and optimize engaging content across multiple platforms.
• Run campaigns to boost engagement and lead generation.
• Monitor social media KPIs and provide data-driven insights.
• Establish the company as a thought leader in AI and software.
• Collaborate with influencers and industry leaders.

Kenntnisse

B2B social media and content marketing

Strong understanding of LinkedIn

Social analytics tools

Copywriting and editing

Digital marketing best practices

Collaboration

Fluent in English

Tools

Sprout Social

Hootsuite

LinkedIn Analytics

Jobbeschreibung

Your daily tasks will include

• Developing and executing a global social media strategy across LinkedIn, Instagram, Facebook, Pinterest, and emerging platforms.
• Creating and optimizing engaging content, transforming complex topics into videos, infographics, and visuals.
• Running always‑on and trend‑driven campaigns to boost engagement, traffic, and lead generation.
• Monitoring social media KPIs, optimizing performance, and providing data‑driven insights.
• Establishing Cloudflight as a thought leader in AI, digital innovation, and software engineering.
• Collaborating with influencers and industry leaders to enhance reach and credibility.
• Supporting sales teams with social selling strategies, content, and LinkedIn Sales Navigator.
• Working with content creators and experts to produce SEO‑optimized digital assets like whitepapers, videos, and eBooks.

The following will make you succeed in this role

• 3–5+ years of experience in B2B social media and content marketing, preferably in tech or software industries.
• Strong understanding of LinkedIn and other B2B‑relevant platforms; familiarity with paid social ad platforms.
• Proven ability to manage multiple content streams and campaigns simultaneously.
• Experience with social analytics tools (Sprout Social, Hootsuite, LinkedIn Analytics).
• Excellent copywriting, editing, and visual storytelling skills.
• Knowledge of SEO, digital marketing best practices, and marketing automation is a plus.
• Collaborative mindset and ability to work cross‑functionally with marketing, sales, and subject‑matter experts.
• Fluent in English; additional European languages a plus.