Social Media and Influencer Lead

Jobtailor; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior content and editorial lead to drive organic growth, SEO visibility, and health-focused editorial rigor across Instagram, TikTok, and YouTube. You will lead a creator team, manage external partners, and shape evergreen formats that perform across platforms.

You will collaborate with cross-functional teams, optimize editorial calendars, and ensure high-quality content that resonates with German and international audiences.

Qualifikationen

• Several years of experience building short-Form, long-Form, and evergreen content for Instagram, TikTok, and YouTube.
• Experience managing external producers, freelancers, or agencies.
• Experience providing functional or disciplinary leadership to a content or creator team.
• Experience in SEO—both content and technical SEO, not just keyword research.
• Understanding of visibility in AI-generated answers (GEO / AI Search).
• Editorial rigor when working on health-related topics; sources and traceability.
• Excellent German
• Good English
• Love for dogs and cats

Aufgaben

• Develop organic social channels and the social media team, and launch new channels.
• Develop content formats, channel strategy, publishing cadence, and community.
• Create the editorial calendar across all organic channels and manage topics, timing, resources, execution, and prioritization.
• Lead the creator team, set goals, provide feedback, support professional development, and plan capacity.
• Own influencer marketing and creator campaigns—from selection, briefing, and relationship management through to performance analysis.
• Develop, brief, commission, and, where necessary, produce YouTube long-form content, blog content, guides, and advice articles.
• Independently develop evergreen formats from campaign assets.
• Build relationships with trade publications, online magazines, comparison websites, and review platforms.
• Drive reviews and engage educational creators and veterinarians as sources of credibility.
• Own visibility in search engines and AI-generated answers, and translate content gaps into the editorial plan.
• Coordinate external agencies, freelancers, and production partners with regard to briefing, quality, timelines, and budget

Kenntnisse

Content Strategy Development

SEO Expertise

Team Leadership

Influencer Marketing Management

Bilingual German–English

Tools

Content Management Systems

Analytics Tools

SEO Tools

Jobbeschreibung

• Develop organic social channels and the social media team, and launch new channels
• Develop content formats, channel strategy, publishing cadence, and community
• Create the editorial calendar across all organic channels and manage topics, timing, resources, execution, and prioritization
• Lead the creator team, set goals, provide feedback, support professional development, and plan capacity
• Own influencer marketing and creator campaigns—from selection, briefing, and relationship management through to performance analysis
• Develop, brief, commission, and, where necessary, produce YouTube long‑form content, blog content, guides, and advice articles
• Independently develop evergreen formats from campaign assets
• Build relationships with trade publications, online magazines, comparison websites, and review platforms
• Drive reviews and engage educational creators and veterinarians as sources of credibility
• Own visibility in search engines and AI‑generated answers, and translate content gaps into the editorial plan
• Coordinate external agencies, freelancers, and production partners with regard to briefing, quality, timelines, and budget

Requirements

• Several years of experience building short‑form, long‑form, and evergreen content for Instagram, TikTok, and YouTube
• Several years of experience managing external producers, freelancers, or agencies
• Experience providing functional or disciplinary leadership to a content or creator team
• Experience in SEO—both content and technical SEO, not just keyword research
• Demonstrable understanding of visibility in AI‑generated answers (GEO / AI Search) and how it is achieved
• Editorial rigor when working on health‑related topics; understanding of sources, expertise, and traceability
• Excellent German
• Good English
• Love for dogs and cats

Core Competencies

Demonstrates expertise in developing and managing organic social media content strategies across platforms like Instagram, TikTok, and YouTube, with a strong focus on SEO and editorial rigor in health‑related topics. Proven ability to lead teams, manage external partnerships, and create engaging content formats that drive visibility and engagement.

Highest-signal resume keywords

• Content Strategy Development
• SEO Expertise
• Team Leadership
• Influencer Marketing Management
• Bilingual Proficiency in German and English

Hard Skills

• Content Creation
• Editorial Calendar Management
• Performance Analysis
• Evergreen Content Development
• Technical SEO
• AI Search Optimization
• Campaign Management
• Relationship Management
• Content Production
• Health‑Related Editorial Rigor

Soft Skills

• Feedback Provision
• Professional Development Support
• Collaboration
• Communication

Industry Keywords

• Influencer Marketing
• Content Formats
• Community Engagement
• Trade Publications
• Online Magazines
• Veterinary Sources
• Content Gaps
• Freelancer Management

Tools & Technologies

• Social Media Platforms
• Content Management Systems
• Analytics Tools
• SEO Tools