Social & Content Lead

Jobtailor; Deutschland; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a strategic content growth leader who can orchestrate a roster of creators, affiliates, and videographers to tell a native story for three platforms with tailored plans. You will build repeatable systems, automate outreach and testing with AI, and measure performance by platform and format, driving sustained channel growth.

You will also lead YouTube growth and creator network expansion, with durable pillars and a data-driven, test-and-learn approach.

Qualifikationen

• You have independently owned a channel or social strategy with measurable results.
• You design repeatable systems and disciplined creative tests.
• You automate creator outreach and reporting with AI as standard practice.
• You know YouTube cold — Shorts, Reels, and TikTok performance and formats.
• You excel at sourcing and signing creators and managing multiple streams.

Aufgaben

• You orchestrate a roster of creators, affiliates, and videographers to craft a coherent story for Apollo with distinct platform plans.
• You trade product and access for content; manage contributors at scale and run a test-and-learn system by platform.
• Bring craft to recognize good content and direct it; build the engine, not operate the equipment.
• Develop per-channel native strategies for YouTube, TikTok, and Instagram with launches and paid media.
• Grow YouTube presence and affiliate creator network as a major channel.
• Establish durable marketing pillars and activations for repeatable traction.
• Create a structured testing system: hypotheses, variants, results, iteration.
• Set monthly KPIs and provide clear analysis and recommendations.

Kenntnisse

Channel strategy

Creator outreach

AI-enabled reporting

YouTube Shorts & TikTok

Self-directed work

Content testing systems

Content editing (shoot/cut)

Tools

Higgsfield

Jobbeschreibung

Responsibilities

• You orchestrate.
• Your day is directing a roster of creators, affiliates, and videographers, and turning their output into a coherent, compelling story for Apollo — with a native plan for each of our three platforms, not one plan copy-pasted across them.
• You trade product and access for content, manage contributors at scale, and run a methodical test-and-learn system that tells us what actually works, by platform, by format, by angle.
• You bring the craft to recognize good content and direct it.
• But the mandate is building the engine, not operating the equipment.
• Per-channel social strategy across YouTube, TikTok, and Instagram — a distinct, native plan for each, aligned to product launches, campaigns, and paid media.
• Growth of our YouTube presence and the expansion of our affiliate creator network — our single biggest untapped channel.
• Durable marketing pillars and major activations that build traction over time — moving us off the month-to-month guessing and toward a repeatable system that makes Apollo stand out on the strength of our product and story.
• A structured creative testing system: hypotheses, variants, results, iteration — not one-off posts.
• Monthly KPIs and reporting — clear analysis and recommendations you act on.

Requirements

• You've independently owned a channel or social strategy and can point to results you drove with no one directing you.
• You think in systems — repeatable processes and disciplined creative tests, not trend-chasing one post at a time.
• You're AI-native in practice: you automate creator outreach, generate and test creative variance, edit faster, and pull reporting with AI as a default, not a novelty (Higgsfield and similar tools included).
• You know YouTube cold — long and short — and you're fluent in what performs on Shorts, Reels, and TikTok, and why.
• You're relentless at sourcing and signing creators; cold outreach doesn't faze you.
• You're self-directed and organized enough to run multiple creator workstreams without dropping anything.
• You can shoot and cut when the moment calls for it, and articulate why a piece of content works — but you'd rather build the system than be the system.