SEO Manager at iSpeedtoLead

iSpeedtoLead; Berlin; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

iSpeedtoLead in Berlin is seeking a Senior SEO Manager to own the search growth for our marketplace. You will develop a real estate keyword strategy, improve technical foundations, and boost AI search visibility while attracting high-intent, non-branded traffic.

This on-site role requires hands-on experience with Ahrefs or Semrush, collaboration with engineering, and a data-driven approach to report growth. Join us to close the keyword gap against competitors and drive qualified signups.

Qualifikationen

• Proven track record in technical and strategic SEO for marketplaces or real estate.
• Hands-on keyword research and competitive gap analysis with Ahrefs/Semrush.
• Strong on-page and technical SEO fundamentals incl. schema and Core Web Vitals.
• Experience working with dev/engineering teams to ship SEO fixes.
• Excellent English communication across time zones.

Aufgaben

• Build a prioritized keyword strategy for real estate lead generation.
• Benchmark against competitors like PropStream and LeadZolo.
• Own technical SEO fundamentals including schema and canonicalization.
• Improve AI search visibility and traditional SEO in tandem.
• Develop content and page-level strategy for high-intent pages.
• Collaborate with developers to ship SEO fixes.
• Create clear reporting separating non-branded vs branded traffic.

Kenntnisse

Technical SEO

Strategic SEO

Keyword research

Competitive analysis

Schema markup

Dev collaboration

English communication

Tools

Ahrefs

Semrush

Rank Math

Elementor

WordPress SEO

Jobbeschreibung

Apply for SEO Manager at iSpeedtoLead in Berlin, BE, DE. This Full time on site position offers great opportunities for career growth.

About the company Turning marketing into a market-domination weapon, iSpeedToLead created a new category - the marketplace for future customers. Businesses shop for leads as they shop for products in e-commerce: they can see key details before buying, with more transparency, control, and predictable outcomes. iSpeedToLead helps real estate wholesalers, investors, flippers, and increasingly agents buy motivated home-seller leads - homeowners who want to sell their property - through a live lead marketplace.

Why this role exists iSpeedToLead ranks well for its own brand name, but has very limited visibility beyond branded search today. The company currently ranks for roughly 50 keywords, while direct competitors rank for around 3,900, and that gap is especially visible in the non-branded real estate lead-generation terms that bring in new customers. We need someone who treats SEO as a strategy discipline, not a link-buying function - someone who can build a real keyword strategy for our niche, close the gap against named competitors, and get technical fixes actually shipped, not just recommended.

Role overview

We are looking for a Senior SEO Manager to own the search growth layer of our business across both classic SEO and AI search visibility. You will build a true keyword strategy for the niche, improve technical foundations, strengthen our visibility in AI search, and make sure high-intent commercial pages attract qualified non-branded traffic. This is a high-ownership role for someone who can connect strategy, execution, reporting, and business outcomes - not someone who treats SEO as a narrow content or backlink function.

What You'll Be Doing:

• Build a prioritized keyword strategy for our niche: real estate lead generation, focused on buyer-intent terms rather than just branded or broad SEO traffic.
• Map category, comparison, wholesaler, investor, and agent lead-generation searches, benchmarked against named competitors such as PropStream, RealEstateBees, PropertyLeads, and LeadZolo.
• Own technical SEO fundamentals including title tags, meta descriptions, alt text, schema/structured data, canonical tags, crawlability, and related site-health basics.
• Continue and expand AEO / GEO work so classic SEO and AI-search visibility improve together rather than one being neglected in favor of the other.
• Shape content and page-level strategy for the site's highest-intent commercial pages, especially the marketplace, landing pages, and signup funnel.
• Run regular competitive and keyword-gap analysis using Ahrefs, Semrush, or equivalent tools, and report on actual market position rather than vanity growth percentages.
• Work directly with the dev team by writing clear, dev-ready tickets and following through until technical fixes actually ship.
• Build reporting that clearly separates non-branded keyword and traffic growth from branded traffic growth and AI-citation counts so leadership sees the real acquisition picture.

Requirements:

• Proven track record in technical and strategic SEO, not just content or link-building, ideally in a marketplace, lead-generation, SaaS, or real estate business.
• Hands-on experience with keyword research and competitive gap analysis tools such as Ahrefs, Semrush, or equivalent.
• Solid understanding of on-page and technical SEO fundamentals including schema/structured data, meta tags, canonicalization, crawlability, and Core Web Vitals.
• Working knowledge of AEO / GEO and how AI answer engines such as ChatGPT, Gemini, Perplexity, and AI Overviews surface and cite content.
• Experience working directly with a dev or engineering team to scope, ticket, and ship SEO fixes.
• Comfortable owning both strategy and reporting, with the ability to show leadership real numbers rather than vague directional updates.
• Strong English communication and comfort working asynchronously across multiple time zones.

What success looks like:

• Meaningful, measurable growth in non-branded keyword rankings for real estate lead-generation terms, not just branded search volume.
• Visible progress in closing the keyword-count gap with direct competitors, currently described as roughly 50 versus 3,900.
• Core commercial pages passing basic technical SEO checks, including correct title tags, meta descriptions, schema, and alt text.
• Technical fixes being shipped within an agreed SLA instead of remaining stuck in backlog.
• Classic SEO and AEO / GEO metrics reported together with clear attribution of what is actually driving growth.
• Growth in qualified signups from organic and AI search, especially wholesalers, investors, and agents rather than low-intent traffic.

Nice to Have:

• Experience in the real estate investing, wholesaling, or lead-generation space specifically.
• Experience with WordPress SEO, including Rank Math, and Elementor-based sites.
• Familiarity with link-building and authority-post strategy, so you can evaluate and improve existing vendor relationships rather than simply continue them by default.

This is not for you if:

• You see SEO mainly as buying backlinks or authority posts rather than owning search strategy more broadly.
• You treat branded traffic growth or AI-citation wins alone as proof of success.
• You deprioritize technical SEO basics such as schema, title tags, and metadata.
• You prefer a passive advisory role where recommendations are documented but not pushed through to implementation.