SEO/GEO Manager

Meyandy LLC; Berlin; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Dalma, the pet health insurance company, is expanding in Germany and France. We seek an experienced SEO and GEO Manager to own organic and AI-visibility growth for Germany and France, starting from zero and building a scalable strategy.

This is a hands-on, ownership role with a direct line to Head of B2C Growth, working closely with the Senior Marketing Manager in FR and based in Berlin. You will lead end-to-end GEO strategy for DE, drive innovation in AI/automation-driven optimization, and

Qualifikationen

• Hands-on SEO delivery experience and a track record of executing strategies.
• Ability to start from scratch in ambiguous environments with no existing team.
• Proficient data ownership and reporting in Google Search Console, GA4 and Looker.
• Fluency in German and English, based in Berlin.
• Based in Berlin, Germany and able to work in DE/EN markets.
• Nice-to-have background in insurance or subscription-based B2C industries.
• Nice-to-have experience handing over to an agency.

Aufgaben

• Own the DE GEO channel end-to-end with data-led strategy and roadmap.
• Set the FR strategy and roadmap in collaboration with the Senior Marketing Manager.
• Run test-and-learn, AI/automation-first GEO optimization and updates.
• Develop topical authority content using first-party data and expert authorship.
• Maintain and refresh technical SEO/GEO foundations and manage partnerships.
• Forecast impact of initiatives and report against forecasts.

Kenntnisse

Hands-on SEO

German & English

Data reporting

Strategic ownership

Tools

GSC

GA4

Looker

Jobbeschreibung

Dalma, in a few words Dalma is the pet health insurance company that's rethinking how people care for their animals — combining insurance, prevention, and a real vet team to support pet parents at every stage of their pet's life.

We operate in France and are growing fast in Germany, with the ambition to become the go-to health partner for pets and their owners across Europe.

The role We're looking for an experienced SEO and GEO Manager to build and own organic and AI-visibility growth for Dalma in Germany and France.

You’ll take full ownership of the GEO/SEO strategy for DE, end-to-end and set the strategy and roadmap for FR, working hand in hand with Marie, our Senior Marketing Manager, who leads execution there.

This is a real ownership role: there's no existing SEO team to plug into and no inherited roadmap to follow. Just a fast-moving channel with genuine headroom in two markets, and a direct line to our Head of B2C Growth.

Strategy & execution

• Own the DE GEO channel end-to-end: data-led strategy, roadmap, and hands-on execution.
• Set the same strategy and roadmap for FR, partnering with our Senior Marketing Manager on execution.

GEO optimization

• Run a test-and-learn, AI/automation-first approach to GEO. Balance a structured roadmap with the agility to jump on short-lived opportunities (new formats, hacks, partnerships), and stay ahead of a fast-moving market — model updates, new tactics, new research.

Content & placements

• Build content in areas of topical authority using first-party data and expert authorship.
• Keep our technical SEO/GEO foundation current, and manage off-page placements: refreshing existing ones, opening new affiliate/partnership placements, and running digital PR.

Consultancy & knowledge-sharing

• Document playbooks and share GEO/SEO knowledge with the team as the roadmap matures, so expertise isn't locked in one person.

Forecasting & reporting

• Forecast the expected impact of initiatives before executing them, and report against that forecast — not just describe activity after the fact.

Requirements

• Hands-on SEO delivery experience — you've built and executed a strategy yourself, not just briefed one
• Comfortable building from scratch, with ambiguity, and without an existing team to lean on
• You own your data and reporting personally (GSC, GA4, Looker) — no analyst needed
• Fluent in German and English
• Based in Berlin

Nice-to-haves

• Insurance or subscription-based B2C industry background
• Experience managing an agency handover

Mots-clés : Strategic Marketing.