(Senior) Web Analyst (f/m/d)

Spread Group; Leipzig; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

30 days paid vacation

Employee discounts on products

Modern office spaces

Regular company events

Job summary

Spread Group is seeking a Senior Web Analyst to own and evolve our digital measurement ecosystem. You will ensure accurate, scalable tracking across web products and translate data into actionable insights for product, marketing and engineering teams.

In this role you will define KPIs, design tracking specs, build dashboards and run A/B tests. A strong background in web analytics, tag management and enterprise analytics platforms, plus excellent English, are essential to succeed in our

Qualifications

• Several years of experience in Web Analytics, Digital Analytics, Marketing Analytics or Product Analytics.
• Hands-on experience with modern tracking implementations and digital measurement architectures.
• Practical experience with tag management systems such as Adobe Experience Platform Tags or Google Tag Manager.
• Experience with Adobe Analytics, Google Analytics 4 or comparable enterprise analytics platforms.
• Solid knowledge of JavaScript and experience with SQL and/or Python.
• Experience with client-side and server-side tracking.
• Excellent written and spoken English.

Responsibilities

• Own and continuously improve our digital measurement landscape across multiple digital products.
• Design, implement and optimise client-side and server-side tracking solutions.
• Define KPIs and success metrics together with Product, Marketing and business stakeholders.
• Develop tracking specifications for new products, features and customer journeys.
• Build dashboards and reporting solutions that enable data-informed decision making.
• Identify optimisation opportunities and provide actionable recommendations.

Skills

Web Analytics

Digital Analytics

Marketing Analytics

Product Analytics

JavaScript

SQL

Python

Analytical thinking

English proficiency

Tools

Adobe Analytics

Google Analytics 4

Adobe Experience Platform Tags

Google Tag Manager

Job description

Who We Are

Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products!

As we continue to expand our business, we are seeking a curious and passionate individual to join our team as the (Senior) Web Analyst (f/m/d) and drive our business forward.

What Will Your Role Be

We're looking for a Senior Web Analyst to own and evolve our digital measurement ecosystem. You'll help us understand how millions of users interact with our digital products and turn that understanding into better product and business decisions. You'll work at the intersection of Product, Marketing and Engineering, ensuring that our tracking is accurate, scalable and future-proof. From defining measurement strategies to implementing tracking solutions and uncovering actionable insights, you'll play a key role in improving our digital products and customer experience.

This is not a generic Data Analytics or Data Science role. We're looking for someone with a strong background in Web Analytics, Digital Analytics, Marketing Analytics or Product Analytics who enjoys solving real business problems through reliable data.

What You’ll Do

• Own Digital Measurement
  • Own and continuously improve our digital measurement landscape across multiple digital products.
  • Design, implement and optimise client-side and server-side tracking solutions.
  • Ensure accurate, scalable and privacy-compliant data collection.
• Drive Measurement Strategy
  • Translate business questions into measurement concepts and technical tracking requirements.
  • Define KPIs and success metrics together with Product, Marketing and business stakeholders.
  • Develop tracking specifications for new products, features and customer journeys.
• Generate Insights
  • Analyse user behaviour, customer journeys and conversion funnels.
  • Build dashboards and reporting solutions that enable data-informed decision making.
  • Identify optimisation opportunities and provide actionable recommendations.
• Experiment and Optimise
  • Design, implement and evaluate A/B tests and experimentation initiatives.
  • Measure the impact of new features, campaigns and product improvements.
  • Continuously improve tracking quality, measurement standards and analytics processes.
• Collaborate Across Teams
  • Work closely with Product Managers, Engineers and Marketing teams.
  • Present analytical findings in a clear and actionable way to both technical and non-technical stakeholders.
  • Help establish analytics best practices across the organisation.

What You’ll Bring

• Several years of experience in Web Analytics, Digital Analytics, Marketing Analytics or Product Analytics.
• Hands-on experience with modern tracking implementations and digital measurement architectures.
• Practical experience with tag management systems such as Adobe Experience Platform Tags or Google Tag Manager.
• Experience with Adobe Analytics, Google Analytics 4 or comparable enterprise analytics platforms.
• Solid knowledge of JavaScript and experience with SQL and/or Python.
• Experience with client-side and server-side tracking.
• Strong analytical thinking combined with a pragmatic, solution-oriented mindset.
• A solid understanding of data quality, tracking validation and analytics governance.
• Confidence working independently while collaborating closely with cross-functional teams.
• Excellent written and spoken English.

Nice to Have

• Experience with Product Analytics platforms.
• Experience with Looker Studio, Power BI or Tableau.
• Experience with BigQuery, Snowflake or similar cloud data environments.
• Experience with experimentation platforms.
• Knowledge of privacy regulations and consent management.
• Experience in e-commerce or digital consumer products.

Why Should You Join Us

• Autonomy and Impact: We believe in giving people real ownership. You'll have the freedom to make decisions, take action, and see the direct impact of your work on the business.

• Development and Growth: We believe that the greatest professional and personal growth happens when you're challenged. If you're looking to build your career, you'll find plenty of opportunities to do so.

• We Win as a Team: Work alongside ambitious, motivated colleagues who challenge and support each other to achieve exceptional results. Through honest feedback, high standards, and shared ambition, we bring out the best in one another.

• Learn from Proven Entrepreneurs: Work closely with experienced founders and business leaders, gaining first-hand insights into growing a successful international company.

• Transparency and Involvement: Stay connected to our vision through regular General Assemblies, learn about our processes in our production sites in the Czech Republic and join workshops and cross function initiatives to lead positive change.

• The Extras That Matter: Enjoy 30 days of paid vacation, attractive employee discounts on our products and partner brands, modern office spaces designed for collaboration, and regular company events where we celebrate our successes together.

Equal Opportunity Employer

We value diversity at Spread Group. We are proud of and continue to encourage the increasing diversity of our company culture and community. Your skills, talents, and experience are our focus no matter your age, ethnicity, religion, national origin, gender, sexual orientation, marital or disability status.